Prisma Labs is a software company based in
Sunnyvale, California
Sunnyvale () is a city located in the Santa Clara Valley in northwestern Santa Clara County, California, United States.
Sunnyvale lies along the historic El Camino Real (California), El Camino Real and U.S. Route 101 in California, Highway 1 ...
that is known for developing
Prisma and
Lensa.
History
Prisma Labs was founded in 2016 by Andrey Usoltsev, Alexey Moiseenkov, and a team of Russian developers.
Usoltsev is also the CEO.
In 2016, the company launched the Prisma app, which uses
artificial intelligence
Artificial intelligence (AI) is the capability of computer, computational systems to perform tasks typically associated with human intelligence, such as learning, reasoning, problem-solving, perception, and decision-making. It is a field of re ...
to duplicate photos in various artistic styles.
In 2018, the company launched the Lensa AI app, which is a photo and video editing app.
In late November 2022, Lensa's "magic avatars" feature was launched, which, for a fee, uses artificial intelligence and users' uploaded selfies to create portraits of the users in various styles and settings within minutes.
Lensa uses
Stable Diffusion
Stable Diffusion is a deep learning, text-to-image model released in 2022 based on Diffusion model, diffusion techniques. The generative artificial intelligence technology is the premier product of Stability AI and is considered to be a part of ...
, an open source
text-to-image model
A text-to-image model is a machine learning model which takes an input natural language prompt and produces an image matching that description.
Text-to-image models began to be developed in the mid-2010s during the beginnings of the AI boom ...
launched by Stability AI in August 2022.
The company says it uses user photos to train its AI, and its user agreement states that Lensa can use the photos, videos, and other user content for "operating or improving Lensa" without compensation.
The Lensa app has been criticized for producing hypersexualized images of women and girls, including
non-consensual pornographic content, a bias not present when processing images of men.
Datasets
Prisma Labs uses the Stable Diffusion generative engine to power the Lensa apps’s Magic Avatar feature. Stable Diffusion is open source and was trained on the LAION 5B dataset, which utilized 5.85 billion CLIP-filtered image-text pairs from Common Crawl to create the dataset.
References
External links
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{{Authority control
Text-to-image generation
American companies established in 2016
Technology companies established in 2016
2016 establishments in California
Companies based in Sunnyvale, California
Technology companies based in the San Francisco Bay Area