Primo Brewing Company is a

Honolulu Honolulu ( ; ) is the List of capitals in the United States, capital and most populous city of the U.S. state of Hawaii, located in the Pacific Ocean. It is the county seat of the Consolidated city-county, consolidated City and County of Honol ...

-based beer brewing company. The company claims the title "Hawai’i’s original beer". The brand is currently owned and operated by

Pabst Brewing Company The Pabst Brewing Company () is an American company that dates its origins to a brewing company founded in 1844 by Jacob Best and was, by 1889, named after Frederick Pabst. It outsources the brewing of over two dozen brands of beer and ma ...

History

Around 1897 or 1898, the Honolulu Brewing & Malting Company was formed by Honolulu industrialist Alfred Hocking, launching the Primo

lager Lager (; ) is a Type of beer, style of beer brewed and Brewing#Conditioning, conditioned at low temperature. Lagers can be Pale lager, pale, Amber lager, amber, or Dark lager, dark. Pale lager is the most widely consumed and commercially availab ...

brand in 1901. From 1920 to 1933

prohibition Prohibition is the act or practice of forbidding something by law; more particularly the term refers to the banning of the manufacture, storage (whether in barrels or in bottles), transportation, sale, possession, and consumption of alcoholic b ...

caused Primo to halt operations. Other important milestones include: *1933: After prohibition, Primo reopened under ownership of Hawaii Brewing Corporation. *1963: Schlitz Brewing Company acquired Primo. *1966: Schlitz built a new brewery for Primo and other brands in Aiea on Oahu. *1979: Schlitz closed the Aiea brewery and moved production to

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. *1982:

Stroh Brewery Company The Stroh Brewery Company was a beer brewery in Detroit, Michigan. In addition to its own Stroh's brand, the company produced or bought the rights to several other brands including Goebel Brewing Company, Goebel, Schaefer Beer, Schaefer, Joseph ...

acquired Primo when it bought Schlitz Brewing. *1985: Stroh ended production of Primo in the brown bottle and switched to green ones. *1990: The company returned to the brown bottles. *1997: Stroh discontinued manufacturing Primo beer. *1999: Pabst Brewing Company acquired the Primo brand when it purchased assets held by Stroh. *2007: Pabst decided to bring back the Primo Beer brand. Primo and its parent company revitalized its distribution and marketing since 2007, reviving the iconic island brand. Primo is a key sponsor at many watersport events such as surf contests, and appears in many bars and stores throughout the state of Hawaii. Although the front office is located in

, the main Pabst headquarters is in Los Angeles. In May 2007, Keoki Brewing Company was bought by Hawaii Nui Brewing Company. Portions of the island-based proceeds go to the

Outrigger An outrigger is a projecting structure on a boat, with specific meaning depending on types of vessel. Outriggers may also refer to legs on a wheeled vehicle that are folded out when it needs stabilization, for example on a crane that lifts he ...

Duke Kahanamoku Duke Paoa Kahinu Mokoe Hulikohola Kahanamoku (August 24, 1890 – January 22, 1968) was a Hawaiian competition swimmer, lifeguard, and popularizer of the sport of surfing. A Native Hawaiian, he was born three years before the overthrow of the ...

Foundation and toward preserving

Hawaiian culture The culture of the Native Hawaiians encompasses the social behavior, institutions, and norms practiced by the original residents of the Hawaiian islands, including their knowledge, beliefs, arts, laws, customs, capabilities, and habits. Huma ...

, land, and heritage.

In popular culture

Hawaiian comedian Frank De Lima brings up Primo beer twice in the "Solid Mold" segment of his 1982 comedy record ''Please Buy This Album!''De Lima, Frank. "Solid Mold." ''Please Buy This Album!'' Performances by Frank De Lima and Na Kolohe (Dean Lum and Dean Shimabukuro), Pocholinga Productions, 1982. Image:Primo Beer Ad.jpg, A 1904 advertisement for Primo Beer in the ''Hilo Tribune'' newspaper Image:Primo Beer Ad 1901.jpg, Advertisement from 1901

References

External links

*
Examples of pre prohibition era embossed beer bottles from the Honolulu Brewing & Malting Company
(brucemobley.com) {{DEFAULTSORT:Primo Brewing and Malting Company 1897 establishments in Hawaii Beer brewing companies based in Hawaii Hawaiian cuisine

History

In popular culture

See also

References

External links