Primal Pictures is a business that provides 3D graphic renderings of

human anatomy Human anatomy (gr. ἀνατομία, "dissection", from ἀνά, "up", and τέμνειν, "cut") is primarily the scientific study of the morphology of the human body. Anatomy is subdivided into gross anatomy and microscopic anatomy. Gross ...

History

The company was founded in 1991. In 2012,

Informa Informa plc is a British publishing, business intelligence, and exhibitions group based in London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has offices in 30 countries and around 12,000 ...

acquired all of the company, previously owning 10 percent. In 2022, as part of Informa's sale of its Pharma Intelligence business, Primal Pictures became part of private equity firm

Warburg Pincus Warburg Pincus LLC is a global private equity firm, headquartered in New York City, with offices in the United States, Europe, Brazil, China, Southeast Asia and India. Warburg has been a private equity investor since 1966. As of April 2024 the f ...

. Later that year, Pharma Intelligence changed its name to Citeline and merged with pharmaceutical technology company Norstella.

Products

Primal Pictures provides 3D graphic renderings of human anatomy, built using real scan data from the

Visible Human Project The Visible Human Project is an effort to create a detailed data set of cross-sectional photographs of the human body, in order to facilitate anatomy visualization applications. It is used as a tool for the progression of medical findings, in whic ...

, for use by healthcare students, educators, and medical professionals. It operates the Anatomy.tv online platform. In one study, Anatomy.tv was deemed the greatest value in undergraduate anatomy education "since it had highest scores for effectiveness as well as the lowest scores for cost."

Development

The representation of the body in Primal's software is derived from medical scan data that has been interpreted by a team of Primal anatomists and translated into three-dimensional images by graphics specialists. The interactive anatomy visuals are accompanied by animations that demonstrate: * Disease and conditions * Function *

Biomechanics Biomechanics is the study of the structure, function and motion of the mechanical aspects of biological systems, at any level from whole organisms to Organ (anatomy), organs, Cell (biology), cells and cell organelles, using the methods of mechani ...

Surgical procedures Many surgical procedure names can be broken into parts to indicate the meaning. For example, in gastrectomy, "ectomy" is a suffix meaning the removal of a part of the body. "Gastro-" means stomach. Thus, ''gastrectomy'' refers to the surgical rem ...

Awards

Primal Pictures won the Queen's Award for Enterprise in 2012.

References

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External websites

PrimalPictures.co

Anatomy.t

Medical education Anatomy Anatomy websites History of anatomy Software companies of the United Kingdom Anatomical simulation Software companies based in London 1991 establishments in England Software companies established in 1991 3D computer graphics Warburg Pincus companies