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Prigat () (originally called Gat) is a juice and
syrup In cooking, syrup (less commonly sirup; from ; , beverage, wine and ) is a condiment that is a thick, viscous liquid consisting primarily of a Solution (chemistry), solution of sugar in water, containing a large amount of dissolved sugars but ...
manufacturer in
Israel Israel, officially the State of Israel, is a country in West Asia. It Borders of Israel, shares borders with Lebanon to the north, Syria to the north-east, Jordan to the east, Egypt to the south-west, and the Mediterranean Sea to the west. Isr ...
owned by Gat Foods and Israel Beer Breweries. Prigat's headquarters are located in two
kibbutz A kibbutz ( / , ; : kibbutzim / ) is an intentional community in Israel that was traditionally based on agriculture. The first kibbutz, established in 1910, was Degania Alef, Degania. Today, farming has been partly supplanted by other economi ...
im,
Givat Haim (Meuhad) Givat Haim (Meuhad) (, lit. ''Haim Hill (United)'') is a kibbutz near Hadera in Israel. It falls under the jurisdiction Hefer Valley Regional Council. In it had a population of . History It was formed in 1952 by an ideological split in kibbutz ...
and Givat Haim (Ichud), near
Hadera Hadera (, ) is a city located in the Haifa District of Israel, in the northern Sharon plain, Sharon region, approximately 45 kilometers (28 miles) from the major cities of Tel Aviv and Haifa. The city is located along 7 km (5 mi) of ...
. Prigat is Israel's second largest manufacturer in the juice industry, with 280 employees as of 2006.


History

Prigat was founded in 1940 when the leaders of the
Givat Chaim Givat Haim () was a kibbutz located around five kilometres south of Hadera in Israel. It split along ideological lines in 1952, creating two new kibbutzim, Givat Haim (Meuhad) and Givat Haim (Ihud).Ranen Omer-Sherman (2015''Imagining the Kibbutz ...
kibbutz decided to build a factory for canned fruit and vegetable products. In 1941, the factory was named "Gat" and quickly began the marketing of the company's first products, which were jams,
tomato puree The tomato (, ), ''Solanum lycopersicum'', is a plant whose fruit is an edible berry that is eaten as a vegetable. The tomato is a member of the nightshade family that includes tobacco, potato, and chili peppers. It originated from and was d ...
and
applesauce Apple sauce is a purée (not necessarily served as a true sauce) made of apples. It can be made with peeled or unpeeled apples and can be spiced or sweetened. Apple sauce is inexpensive and is widely consumed in North America and some parts of E ...
. In 1943, the
British Army The British Army is the principal Army, land warfare force of the United Kingdom. the British Army comprises 73,847 regular full-time personnel, 4,127 Brigade of Gurkhas, Gurkhas, 25,742 Army Reserve (United Kingdom), volunteer reserve perso ...
in Palestine ordered 775,000 syrup bottles for 55,000 Palestinian pounds (the local currency at the time of the order). Starting from 1947, the company began using mechanical juice extraction based on the FMC citrus juice extractor, which finished developing the same year. In 1957, Prigat began marketing sweetcorn seeds in tin cans. In 1958,
Golda Meir Golda Meir (; 3 May 1898 – 8 December 1978) was the prime minister of Israel, serving from 1969 to 1974. She was Israel's first and only female head of government. Born into a Jewish family in Kyiv, Kiev, Russian Empire (present-day Ukraine) ...
, who was a
foreign minister In many countries, the ministry of foreign affairs (abbreviated as MFA or MOFA) is the highest government department exclusively or primarily responsible for the state's foreign policy and relations, diplomacy, bilateral, and multilateral r ...
at the time, approved the "Jaffa Champion" company trademark for marketing outside of Israel. In 1959, the company's
peanut The peanut (''Arachis hypogaea''), also known as the groundnut, goober (US), goober pea, pindar (US) or monkey nut (UK), is a legume crop grown mainly for its edible seeds. It is widely grown in the tropics and subtropics by small and large ...
factory was established. The peanut factory was later separated from Prigat's juice activities and is not handled by Prigat today. In 1962, the company's frozen juice and vegetables department was established. In 1972, Gat won the best exporter award for 1971. In 1976, a
plastic Plastics are a wide range of synthetic polymers, synthetic or Semisynthesis, semisynthetic materials composed primarily of Polymer, polymers. Their defining characteristic, Plasticity (physics), plasticity, allows them to be Injection moulding ...
factory for the 6 oz frozen juice and vegetables boxes was established. In 1977, the "Prigat" trademark was first used referring to the frozen food department of the company. In 1982, Prigat's production line for juice in small bags was established. In 1987, Prigat's production line for juice in
cardboard Cardboard is a generic term for heavy paper-based products. Their construction can range from a thick paper known as paperboard to corrugated fiberboard, made of multiple plies of material. Natural cardboards can range from grey to light brown ...
s was established. In 1993, Prigat began marketing in
Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...
. In 1995, Prigat's production line for squeezed juice was established. In 2003, Prigat's merge with Israel Beer Breweries was completed, In
El Al EL AL Israel Airlines Ltd. (), trading as EL AL (, "Upwards", "To the Skies", or "Skywards", stylized as ELAL; ) is the flag carrier of Israel. Since its inaugural flight from Geneva to Tel Aviv in September 1948, the airline has grown to serve ...
flights served drinks of Prigat.


International activity

Prigat primarily markets in Israel; however, it contains products and/or exports to 15 other countries as well:
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
,
Austria Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
,
Belgium Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
,
Bulgaria Bulgaria, officially the Republic of Bulgaria, is a country in Southeast Europe. It is situated on the eastern portion of the Balkans directly south of the Danube river and west of the Black Sea. Bulgaria is bordered by Greece and Turkey t ...
,
Canada Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
,
Ethiopia Ethiopia, officially the Federal Democratic Republic of Ethiopia, is a landlocked country located in the Horn of Africa region of East Africa. It shares borders with Eritrea to the north, Djibouti to the northeast, Somalia to the east, Ken ...
,
France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Ghana Ghana, officially the Republic of Ghana, is a country in West Africa. It is situated along the Gulf of Guinea and the Atlantic Ocean to the south, and shares borders with Côte d’Ivoire to the west, Burkina Faso to the north, and Togo to t ...
,
Hungary Hungary is a landlocked country in Central Europe. Spanning much of the Pannonian Basin, Carpathian Basin, it is bordered by Slovakia to the north, Ukraine to the northeast, Romania to the east and southeast, Serbia to the south, Croatia and ...
,
Kenya Kenya, officially the Republic of Kenya, is a country located in East Africa. With an estimated population of more than 52.4 million as of mid-2024, Kenya is the 27th-most-populous country in the world and the 7th most populous in Africa. ...
,
North Macedonia North Macedonia, officially the Republic of North Macedonia, is a landlocked country in Southeast Europe. It shares land borders with Greece to the south, Albania to the west, Bulgaria to the east, Kosovo to the northwest and Serbia to the n ...
,
Romania Romania is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern and Southeast Europe. It borders Ukraine to the north and east, Hungary to the west, Serbia to the southwest, Bulgaria to the south, Moldova to ...
,
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
,
Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
,
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
and the US. Prigat overseas export revenue is estimated at
US$ The United States dollar (Currency symbol, symbol: Dollar sign, $; ISO 4217, currency code: USD) is the official currency of the United States and International use of the U.S. dollar, several other countries. The Coinage Act of 1792 introdu ...
65.5 million as of 2006, 59.5% of their total revenue. In 2003, Prigat held 37% of the non-carbonated soft drinks market in Romania, according to market research quoted by the company.


Jewish National Fund

Prigat has also been involved with the non-profit
Jewish National Fund The Jewish National Fund (JNF; , ''Keren Kayemet LeYisrael''; previously , ''Ha Fund HaLeumi'') is a non-profit organizationProfessor Alon Tal, The Mitrani Department of Desert Ecology, The Blaustein Institutes for Desert Research, Ben Gurion ...
. As of 2006, Prigat spent a total of ₪3 million NIS on
treeplanting Tree planting is the process of transplanting tree seedlings, generally for forestry, land reclamation, or landscaping purposes. It differs from the transplantation of larger trees in arboriculture and from the lower-cost but slower and less re ...
, of which 2 million square metres of
orchard An orchard is an intentional plantation of trees or shrubs that is maintained for food production. Orchards comprise fruit tree, fruit- or nut (fruit), nut-producing trees that are generally grown for commercial production. Orchards are also so ...
s were planted in the
Negev The Negev ( ; ) or Naqab (), is a desert and semidesert region of southern Israel. The region's largest city and administrative capital is Beersheba (pop. ), in the north. At its southern end is the Gulf of Aqaba and the resort town, resort city ...
area. Following the
2006 Israel-Lebanon conflict The 2006 Lebanon War was a 34-day armed conflict in Lebanon, fought between Hezbollah and Israel. The war started on 12 July 2006, and continued until a United Nations-brokered ceasefire went into effect in the morning on 14 August 2006, thoug ...
, Prigat sent the company's employees to restore the
Birya Birya (, also Biriya) is an agricultural village in northern Israel. Located in the Upper Galilee near Safed, it falls under the jurisdiction of the Merom HaGalil Regional Council. As of its population was . Biriya existed in the Classic Era, a ...
forest after numerous
Katyusha Katyusha () is a diminutive of the Russian name Ekaterina or Yekaterina, the Russian form of Katherine Katherine (), also spelled Catherine and Catherina, other variations, is a feminine given name. The name and its variants are popular in c ...
s fell in the area.


See also

*
Israeli cuisine Israeli cuisine primarily comprises dishes brought from the Jewish diaspora, and has more recently been defined by the development of a notable fusion cuisine characterized by the mixing of Jewish cuisine and Arab cuisine.Gold, Rozann''A Region's ...
*
Squash (drink) Squash (sometimes known as cordial in British English, dilute in Hiberno English, diluting juice in Scottish English, and water juice in the Northern Isles of Scotland), is a non-alcoholic beverage with syrup used in beverage making. It is usual ...
*
Limonana Mint lemonade is lemonade flavored with mint. It may be made with whole mint leaves, mint-flavored syrup, or pureed mint leaves, and may be served over ice cubes or blended with ice into a slush or smoothie. It is sometimes called a virgin moji ...


References


External links


Official website of Prigat Official website of Gat FoodsOfficial website of Prigat international Prigat's timeline {{in lang, he
Food and drink companies established in 1940 Food and drink companies of Israel Israeli brands Juice brands 1940 establishments in Mandatory Palestine Words and phrases in Modern Hebrew