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Flipz is a type of
confectionery Confectionery is the Art (skill), art of making confections, or sweet foods. Confections are items that are rich in sugar and carbohydrates, although exact definitions are difficult. In general, however, confections are divided into two bro ...
created by
Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
in 1997, consisting of salted
pretzels A pretzel ( ; from or , ) is a type of baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twisted ba ...
covered in chocolate and other coatings. Originally produced by Nestle in 1997 and made with
Rold Gold Rold Gold refers to first a company and then a remaining brand of pretzels, now owned by Frito-Lay. The company, originally named "American Cone and Pretzel Company", was founded in 1917 by Philadelphia businessman Lorraine Schumaker. Run for i ...
pretzels, the brand was purchased by DeMet's Candy Company in 2003 and has been produced under DeMet's ownership since that time. DeMet's has added a number of additional flavors to the original Milk Chocolate flavor. In 2013, DeMet's was sold to
Yıldız Holding Yıldız Holding is a Turkish conglomerate that is best known for manufacturing food products. The company also produces other consumer goods and has its own retail, private equity and real estate operations. Yıldız Holding is among the large ...
. TV commercials for Flipz began in 1997 with the tagline "What's Your Excuse?" Flipz are also produced in the United Kingdom for the UK and Ireland market by
United Biscuits United Biscuits (UB) is a British multinational food manufacturer, makers of McVitie's biscuits, Jacob's Cream Crackers, and Twiglets. The company was listed on the London Stock Exchange and was once a constituent of the FTSE 100 Index. In ...
.


Flavors

* Milk Chocolate * Dark Chocolate * White Fudge * Birthday Cake * Caramel Sea Salt * Strawberry Cheesecake * Peanut Butter * Cookies and Cream * Gingerbread * Bites/Clusterz Caramel and Salted Pretzel (USA) * STUFF'D Milk Chocolate Peanut Butter Filled (USA) * STUFF'D White Fudge Peanut Butter Filled (USA) * STUFF'D Double Peanut Butter Filled (USA) * Strawberry Shortcake (USA) * Churros (USA)


Limited flavors

* Chocolate Mint * S’mores * Candy Cane * Strawberry * Unicornz "Purple Fudge Covered Pretzels Drizzled with Magic" * Double Dipped Peanut Butter and Chocolate * Pumpkin Spice Covered Pretzels * Cinnamon Bun * Blueberry Donut * Snickerdoodle * Peppermint Hot Chocolate * Fried Chocolate Sandwich Cookie


References


External links


US product page
British snack foods Pretzels {{food-product-stub