''Pressa'' was an International Press Exhibition held in
Cologne
Cologne ( ; ; ) is the largest city of the States of Germany, German state of North Rhine-Westphalia and the List of cities in Germany by population, fourth-most populous city of Germany with nearly 1.1 million inhabitants in the city pr ...
between May and October, 1928.
As German exhibitors were barred from participating in the ''Exposition International des Arts Décoratifs et Industriels Modern'' held in
Paris
Paris () is the Capital city, capital and List of communes in France with over 20,000 inhabitants, largest city of France. With an estimated population of 2,048,472 residents in January 2025 in an area of more than , Paris is the List of ci ...
in 1925, that this exhibition was held in Germany indicated the rehabilitation of Germany as regards international projects of this kind.
Pavilions

Soviet Pavilion
El Lissitzky
El Lissitzky (, born Lazar Markovich Lissitzky , ; – 30 December 1941), was a Soviet Jewish artist, active as a painter, illustrator, designer, printmaker, photographer, and architect. He was an important figure of the Russian avant-garde, h ...
was responsible for the
Soviet
The Union of Soviet Socialist Republics. (USSR), commonly known as the Soviet Union, was a List of former transcontinental countries#Since 1700, transcontinental country that spanned much of Eurasia from 1922 until Dissolution of the Soviet ...
pavilion, which received critical acclaim. He had the support of
Aleksandr Naumov,
Sergei Senkin
Sergei Yakovlevich Senkin (1894–1963) was a twentieth-century Russian artist, photographer, and illustrator.
Senkin studied with Kasimir Malevitch during the 1920s in Vkhutemas. He sometimes visited Malevitch in Vitebsk with his friend Gustav ...
and
Gustav Klutsis
Gustav Gustavovich Klutsis (, ; 4 January 1895 – 26 February 1938) was a pioneering Latvian photographer and major member of the Constructivist avant-garde in the early 20th century. He is known for the Soviet revolutionary and Stalinist pro ...
.
Czechoslovak Pavilion
Ladislav Sutnar was responsible for the
Czechoslovak
Czechoslovak may refer to:
*A demonym or adjective pertaining to Czechoslovakia (1918–93)
**First Czechoslovak Republic (1918–38)
**Second Czechoslovak Republic (1938–39)
**Third Czechoslovak Republic (1948–60)
** Fourth Czechoslovak Repu ...
pavilion. In this he was aided by
Augustin Tschinkel.
Advertising constructions
As well as country pavilions, companies also contributed buildings.
HAG-Turm
The HAG-Turm was a 42m tower
built for
Café HAG
Café HAG is a worldwide brand of Decaffeination, decaffeinated coffee currently owned by JDE Peet's.
History
Café HAG was founded in Bremen in 1906 as ''Kaffee-Handels-Aktiengesellschaft'' (Coffee Trading Limited). The company's founder wa ...
.
This was built in 70 days.
The architect was
Bernhard Hoetger, an architect who had previously worked for
Ludwig Roselius
Ludwig Roselius (2 June 1874 – 15 May 1943) was a German coffee merchant and founder of the company Kaffee HAG. He was born in Bremen and is credited with the development of commercial decaffeination of coffee. As a patron, he supported ar ...
, the founder of Café Hag.
The building had ten storeys which contained all the working machinery necessary to create a working factory. 37 flags were on display on the front of tower representing the global reach of the company. Statistical and historical information was provided about coffee production, highlighting the part played by Café HAG. Scientific and medical experts were also present to provide further information to the public. Café HAG had become famous for their process of
decaffination
Decaffeination is the removal of caffeine from coffee, coffee beans, Cocoa bean, cocoa, tea leaves, and other caffeine-containing materials. Decaffeinated products are commonly termed by the abbreviation decaf. To ensure product quality, manufact ...
and so there was also information about the bad effects of
caffeine
Caffeine is a central nervous system (CNS) stimulant of the methylxanthine chemical classification, class and is the most commonly consumed Psychoactive drug, psychoactive substance globally. It is mainly used for its eugeroic (wakefulness pr ...
on human and animal health.
References
External links
Fostinum: Photos from the Pressa Exhibition
1928 in Germany
Art exhibitions in Germany
1920s in Cologne
{{Germany-art-display-stub