Prescription analytics is the practice of
analyzing consumers
A consumer is a person or a group who intends to order, or use purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. Th ...
'
prescription drug
A prescription drug (also prescription medication, prescription medicine or prescription-only medication) is a pharmaceutical drug that is permitted to be dispensed only to those with a medical prescription. In contrast, over-the-counter drugs c ...
histories in order to provide useful information for
health insurers.
In the United States, two-thirds of health insurers use
prescription history reports to help identify consumers who may prove expensive to insure, and to set prices or deny coverage. The reports, created and sold by medical data brokers such as MedPoint and IntelliScript, cost about $15 each and include information going back five years covering drug names,
dosage, fill dates, refills, pharmacy and physician information, and possible medical conditions. The reports also include a “risk score”, based on a
health risk assessment, predicting what an individual might cost an insurer in the future, as well as listing medical conditions the person may be being treated for.
References
Health informatics
Health insurance
Pharmacy
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