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The Philco Predicta is a black and white
television Television (TV) is a telecommunication medium for transmitting moving images and sound. Additionally, the term can refer to a physical television set rather than the medium of transmission. Television is a mass medium for advertising, ...
chassis style, which was made in several cabinet models with 17” or 21” screens by the American company
Philco Philco (an acronym for Philadelphia Battery Company) is an American electronics industry, electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchase ...
from 1958 to 1960. The Predicta was marketed as the world’s first swivel-screen television. Designed by Catherine Winkler, Severin Jonassen and Richard Whipple, it featured a picture tube (
CRT CRT or Crt most commonly refers to: * Cathode-ray tube, a display * Critical race theory, an academic framework of analysis CRT may also refer to: Law * Charitable remainder trust, United States * Civil Resolution Tribunal, Canada * Columbia ...
) that separated from the rest of the cabinet. The safety mask on the front of the picture tube was made with a new organic plastic product by Eastman Plastics called “
tenite Tenite is a brand of cellulosic thermoplastic materials produced by the Eastman Chemical Company. Created in 1929, and trademarked in 1932, Tenite has been used in a wide variety of consumer, industrial, architectural and medical applications. Te ...
”, which protected the glass and provided implosion protection for the user and produced a greenish
tint In color theory, a tint is a mixture of a color with white, which increases lightness, while a shade is a mixture with black, which increases darkness. A tone is produced either by mixing a color with gray, or by both tinting and shading. ...
. The Predicta also had a thinner picture tube than many other televisions at the time, which led it to be marketed as a more futuristic television set. Predicta television sets were constructed with a variety of cabinet configurations, some detachable but all separate from the tube itself and connected by wires. As its manufacturer explained in mid-1959, “The world’s first separate screen receiver, Philco’s ‘Predicta,’ marked a revolution in the design and engineering of television sets. Announced in June 1958, ‘Predicta’ was made possible by the development of a shorter 21-inch picture tube called the “SF” tube (for ‘semi-flat’), and a newly-designed contour chassis....’Slender Seventeener’ portables in the ‘Predicta’ line are the thinnest and most compact portables on the market today.” The Predicta Tandem model had a fully detached picture tube and an umbilical cable, which allowed the controls and speaker for the set to be next to the viewer, with the screen up to 25 feet away. Also unique to this version was a large handle over the top to carry the cathode ray tube portion wherever the viewer wanted it. This version also required more internal circuitry to drive the video signal through the cable. Philco also made Directa, a short-lived remote series in 1959 before the firm was bought by the
Ford Motor Company Ford Motor Company (commonly known as Ford) is an American multinational corporation, multinational automobile manufacturer headquartered in Dearborn, Michigan, United States. It was founded by Henry Ford and incorporated on June 16, 1903. T ...
in 1961. This set feature provided Philco with an answer to the Zenith Space Command wireless remote control, which had been introduced the same year. The Predicta was announced to the industry in 1958, and launched to the public the following year at the 1959
Miss America Miss America is an annual competition that is open to women from the United States between the ages of 18 and 28. Originating in 1921 as a "bathing beauty revue", the contest is judged on competition segments with scoring percentages: ''Priva ...
pageant, which was sponsored by Philco. Shortly after the Predicta was announced, its reliability was called into question by several trade and consumer publications. As Philco was phasing in its next chassis iteration, the Cool Chassis, the company went bankrupt, with its development of the Predicta being a possible factor. The company was acquired shortly afterwards by Ford.


In popular culture

The Pixar animated film ''
Toy Story 2 ''Toy Story 2'' is a 1999 American animated adventure comedy film produced by Pixar Animation Studios, and the first sequel to Toy Story. It is the second installment in the Toy Story (franchise), ''Toy Story'' franchise and was directed by J ...
'' featured a miniature replica of the Predicta, which was based on one owned by the film's director,
John Lasseter John Alan Lasseter ( ; born January 12, 1957) is an American film director, producer, screenwriter, and animator. He was previously the chief creative officer of Pixar Animation Studios, Walt Disney Animation Studios, and Disneytoon Studios, a ...
. The Predicta is also featured in '' The Marvelous Mrs. Maisel'' series on Amazon Prime. A (non-existent/simulated) color version of the Predicta TV appears in the first episode of the second season of '' Mo''. The "Radiation King" televisions seen throughout the
Fallout Nuclear fallout is residual radioactive material that is created by the reactions producing a nuclear explosion. It is initially present in the radioactive cloud created by the explosion, and "falls out" of the cloud as it is moved by the ...
video games are based on the Predicta.


References

{{Reflist Consumer electronics Television technology Products introduced in 1958 Products and services discontinued in 1960