Shobu Yarlagadda and Prasad Devineni are an Indian film producer duo. They founded Arka Media Works, a film production company known for its works in

Telugu cinema Telugu cinema, also known as Tollywood, is the segment of Indian cinema dedicated to the production of motion pictures in the Telugu language, widely spoken in the states of Andhra Pradesh and Telangana. Telugu cinema is based in Film Nagar, ...

. Their notable productions include '' Vedam'' (2010), '' Maryada Ramanna'' (2010), the ''Baahubali'' film series (2015–2017), and '' Uma Maheswara Ugra Roopasya'' (2020). Yarlagadda and Devineni have together garnered two National Film Awards, two state

Nandi Awards The Nandi Awards are the awards that recognise the excellence in Telugu cinema, Telugu theatre and Telugu television, and Lifetime achievements in Indian cinema. Presented annually by the Government of Andhra Pradesh, the award is named af ...

, three Filmfare South Awards, two SIIMA awards, one Zee Cine Awards Telugu and the

Saturn Award The Saturn Awards are American awards presented annually by the Academy of Science Fiction, Fantasy and Horror Films. The awards were created to honor science fiction, fantasy, and horror in film, but have since grown to reward other films bel ...

Early life

Yarlagadda was born in Gudivada in

Krishna District Krishna district is district in the coastal Andhra Region in Indian state of Andhra Pradesh, with Machilipatnam as its administrative headquarters. It is the coastal district of Andhra Pradesh. Machilipatnam is the most populated city in the di ...

Andhra Pradesh Andhra Pradesh (, abbr. AP) is a state in the south-eastern coastal region of India. It is the seventh-largest state by area covering an area of and tenth-most populous state with 49,386,799 inhabitants. It is bordered by Telangana to t ...

. He graduated in Civil and Environmental Engineering from Andhra University in 1992. He went on to Texas A&M and graduated in Agricultural Engineering in 1995. For over a year and a half, he worked as an Air Resources Engineer in Greater Los Angeles Area for California Air Resources Board. In 2001 he established Arka Mediaworks with Prasad Devineni. Yarlagadda is the son-in-law of veteran director K. Raghavendra Rao.

Career

In 2001, Yarlagadda established Arka Mediaworks; Arka means sunrays in Sanskrit. It produces television content in six languages (Telugu, Tamil, Kannada, Oriya, Bangla and Marathi). He has worked as line producer for films such as '' Morning Raaga'', and '' Anaganaga O Dheerudu''. He was Executive Producer for films such as '' Bobby'' and '' Pandurangadu.'' Prasad Devineni produced '' Pallakilo Pellikoothuru''. Yarlagadda and Devineni serve as the board members of Arka Media Works, a film production company. They produced the two part '' Baahubali: The Beginning'' (2015) premiered at the Brussels International Fantastic Film Festival, and '' Baahubali 2: The Conclusion'' (2017) premiered at the

British Film Institute The British Film Institute (BFI) is a film and television charitable organisation which promotes and preserves film-making and television in the United Kingdom. The BFI uses funds provided by the National Lottery to encourage film production, ...

, while becoming the highest grossing Indian multilingual film franchise of all time globally with a cumulative box office earnings of approximately . The first part of the Telugu film has received the

National Film Award for Best Feature Film The National Award for Best Feature Film is one of the categories in the National Film Awards presented annually by the Directorate of Film Festivals, the organisation set up by Ministry of Information and Broadcasting in India. It is one of se ...

, and got nominated for Saturn Award for Best Fantasy Film by the American Academy of Science Fiction, Fantasy and Horror Films. The second part has garnered the Telstra People's Choice Award at the 2017 Indian Film Festival of Melbourne. The second part, The Conclusion (2017) received the American Saturn Award for Best International Film, and the Australian Telstra People's Choice Award.

Filmography

Awards

; Indian Film Festival of Melbourne * Telstra People's Choice Award - (Producer) - '' Baahubali 2: The Conclusion'' (2017) ; National Film Awards *

(Producer) - '' Baahubali: The Beginning'' (2015) * Best Popular Film Providing Wholesome Entertainment - '' Baahubali: The Conclusion'' (2017) ;

Nandi Award for Best Feature Film This is the list of winners of the Nandi Award for Best Feature Films since 1964. Best Feature Film - Gold Second Best Feature Film - Silver Third Best Feature Film - Bronze References See also * Cinema of Andhra Pradesh {{DEFAULTSORT:N ...

- '' Vedam'' (2010) * Nandi Award - Best Popular Feature Film - '' Maryada Ramanna'' (2010) ;

Filmfare Awards South Filmfare Awards South is the South Indian segment of the annual Filmfare Awards, presented by the Filmfare magazine of The Times Group to honour both artistic and technical excellence of professionals in the Indian film industry encompassin ...

* Filmfare Award for Best Film - Telugu - ''Vedam'' (2010) * Filmfare Award for Best Film - Telugu - ''Baahubali: The Beginning'' (2015) * Filmfare Award for Best Film - Telugu - ''Baahubali: The Conclusion'' (2017) ; CineMAA Awards * Best film - ''Maryada Ramanna'' (2010) * Best film - '' Baahubali: The Beginning'' (2015) ;

South Indian International Movie Awards South Indian International Movie Awards, also known as the SIIMA Awards, rewards the artistic and technical achievements of the South Indian film industry. It was launched in 2012 by Vishnu Vardhan Induri and Brinda Prasad Adusimilli to appre ...

* SIIMA Award for Best Film- '' Baahubali: The Beginning'' (2015) * SIIMA Award for Best Film- '' Baahubali 2: The Conclusion''(2017) ; Zee Cine Awards Telugu * Best Film - '' Baahubali 2: The Conclusion''(2017) ; Santosham Film Awards * Best Producer - '' Baahubali: The Beginning'' (2015)

References

{{DEFAULTSORT:Yarlagadda, Shobu and Devineni, Prasad Living people Nandi Award winners Telugu film producers Texas A&M University alumni Engineers from Andhra Pradesh Film producers from Andhra Pradesh Businesspeople from Hyderabad, India Indian emigrants to the United States American people of Telugu descent People from Krishna district Filmfare Awards South winners Telstra People's Choice Award winners Producers who won the Best Feature Film National Film Award Producers who won the Best Popular Film Providing Wholesome Entertainment National Film Award Santosham Film Awards winners Zee Cine Awards Telugu winners Indian filmmaking duos Year of birth missing (living people)