Power Posing
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Power posing is a controversial
self-improvement Personal development or self-improvement consists of activities that develops a person's capabilities and potential, enhance quality of life, and facilitate the realization of dreams and aspirations. Personal development may take place over the c ...
technique or "
life hack A life hack (or life hacking) is any trick, shortcut, skill, or novelty method that increases productivity and efficiency, in all walks of life. The term was primarily used by computer experts who suffer from information overload or those with a p ...
" in which people stand in a posture that they mentally associate with being powerful, in the hope of feeling more confident and behaving more assertively. Though the underlying science is disputed, its promoters continue to argue that people can foster positive life changes simply by assuming a "powerful" or "expansive"
posture Posture or posturing may refer to: Medicine * List of human positions ** Abnormal posturing, in neurotrauma **Spinal posture * Posturography, in neurology Other uses * Posture (psychology) * Political posturing Political posturing, also known a ...
for a few minutes before an interaction in which confidence is needed. One popular image of the technique in practice is that of candidates "lock ngthemselves in bathroom stalls before job interviews to make victory V's with their arms." Power posing was first suggested in a 2010 paper by Dana R. Carney,
Amy Cuddy Amy Joy Casselberry Cuddy (born July 23, 1972) is an American social psychologist, author and speaker. She is a proponent of "power posing", a self-improvement technique whose scientific validity has been questioned. She has served as a faculty ...
, and Andy Yap in the journal ''
Psychological Science ''Psychological Science'', the flagship journal of the Association for Psychological Science, is a monthly, peer-reviewed scientific journal published by SAGE Publications. The journal publishes research articles, short reports, and research repor ...
'', and came to prominence through a popular TED talk by Cuddy in 2012. However, in 2015 several researchers began reporting that the effect could not be replicated, and, in 2016, Carney issued a statement abandoning the theory. Cuddy, however, continued her research, claiming to have evidence that posture feedback can at least make people ''feel'' more powerful. Today, power posing is often cited as an example of the
replication crisis The replication crisis, also known as the reproducibility or replicability crisis, refers to the growing number of published scientific results that other researchers have been unable to reproduce or verify. Because the reproducibility of empir ...
in the sciences.


Initial claims

The initial research on power posing was published in 2010. Dana Carney, Amy Cuddy, and Andy Yap claimed that high-power poses "produce power". The study included 42 participants, who were coached by researchers to assume a physical position of power. Hormone levels were measured before and after, and the authors stated that they found an increase in
testosterone Testosterone is the primary male sex hormone and androgen in Male, males. In humans, testosterone plays a key role in the development of Male reproductive system, male reproductive tissues such as testicles and prostate, as well as promoting se ...
and a decrease in
cortisol Cortisol is a steroid hormone in the glucocorticoid class of hormones and a stress hormone. When used as medication, it is known as hydrocortisone. Cortisol is produced in many animals, mainly by the ''zona fasciculata'' of the adrenal corte ...
after posing. The researchers themselves suggested a range of possible real-world applications: The researchers concluded that power posing induces lasting hormonal changes, which can lead to better outcomes in work-related situations, such as job interviews and wage negotiations.


Replication failures and meta-analyses

The earliest criticism of Carney, Cuddy and Yap's work came from Steven Stanton, who noted their lack of attention to gender differences. "Carney et al. used a novel manipulation to ask an important question," he concluded, "but the degree to which their findings can be fully understood and implemented into future research is questionable without more complete analyses." A 2015 article, published in ''Psychological Science'' by Ranehill et al. reported the results of a conceptual replication of the study using a larger sample. The researchers confirmed Carney et al.'s results about ''felt'' power but could not detect any physiological or behavioral effects of power posing. The statistical methods that may have led to the original erroneous findings were reviewed by Uri Simonsohn and Joseph Simmons of the
Wharton School The Wharton School ( ) is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Established in 1881 through a donation from Joseph Wharton, a co-founder of Bethlehem Steel, the Wharton ...
in a 2016 paper, concluding that the current body of research fails to "suggest the existence of an effect once we account for selective reporting". In the years that followed, attempts were made by various research groups to apply power posing manipulation in different contexts. The results did not support the assumptions made by Cuddy et al. In a 2016 study by Garrison et al. the effect of posture manipulation was combined with dominant vs. submissive gaze. However, no effect was found on risk taking and, in contrast to original expectations, adopting an expansive pose reduced feelings of power. Deuter et al. (2016) investigated the effect of cognitive role taking and Cuddy's power posing manipulation in the
Trier Social Stress Test The Trier social stress test (TSST) is a laboratory procedure used to reliably induce stress in human research participants. It is a combination of procedures that were previously known to induce stress, but previous procedures did not do so rel ...
; although role taking had an influence on the cortisol and testosterone response after stress, the posture manipulation had no effect on hormonal, behavioral or subjective measures. In a study conducted by Smith et al. in 2017, participants had to compete in a challenging task while they had to assume high or low power poses. The authors report no main effect of pose type on testosterone, cortisol, risk or feelings of power. However, they found an interaction between pose type and competition outcome on testosterone: while winners assigned to a high-power pose had small increases in testosterone levels, losers had a reduction in testosterone after holding high-power poses. In 2016, Dana Carney, who had been the lead author on the original 2010 paper and had supported the publication of the 2015 Ranehill et al. replication attempt, published a statement on the University of California, Berkeley website, stating that she no longer believed the effect was valid: "I do not believe that 'power pose effects' are real...the evidence against the existence of power poses is undeniable." Joseph Cesario, an associate professor of psychology at
Michigan State University Michigan State University (Michigan State or MSU) is a public university, public Land-grant university, land-grant research university in East Lansing, Michigan, United States. It was founded in 1855 as the Agricultural College of the State o ...
, who co-edits ''Comprehensive Results in Social Psychology'', arranged a special issue on power posing that published in June 2017; the issue included eleven new studies, along with a meta-analyses, which found that the effect of power posing on power behaviors was not replicated. The published studies were designed to answer whether the power-posing hypothesis was real and included high quality research features like pre-registration of endpoints. Carney co-authored the introduction to the issue, and noted that while the meta-analysis failed to find any effect in power behaviors, it did find a medium-sized effect in a feeling of power; she also wrote that the studies could not resolve whether the effect on a feeling of power was only an experimental artifact. In 2017, a meta-study by Cuddy et.al, surveyed 55 studies about power poses, and found "strong evidential value for postural-feedback (i.e., power-posing) effects and particularly robust evidential value for effects on emotional and affective states (e.g., mood and evaluations, attitudes, and feelings about the self)" A comprehensive meta-analytic review that analyzed 128 studies on the topic of body postures such as power posing, considering both published and unpublished papers, suggests that power posing has a reliable effect on thoughts and feelings (e.g., positive mood, self-esteem, feelings of dominance). However, power posing has no effect on physiological measures (e.g., hormone levels, blood pressure, skin conductance). Although the authors report an effect on behavioral measures, it remains unclear whether this effect actually exists or is due to selective reporting of significant results. In addition, the researchers point to limitations of the power posing literature: Few studies have included a control group (neutral posture), so it remains unclear whether the effect comes from dominant postures (so-called high power poses) or from submissive, slumped postures (so-called low power poses).


Confounded tests of power posing

Several researchers noted the lack of control groups in many power posing studies. Many studies had only compared power poses to contractive poses like slouching but had failed to include a normal pose as a control group. The problem falls under a general problem called the "poison-medicine" problem; comparing a medicine (m) to a poison (p) would not establish if the medicine works in promoting longevity (y) if a baseline (neutral, i.e. placebo) condition is not included because if y(m) > y(p) this difference could arise for a multitude of reasons including that (a) m does not work and p reduces y, or (b) m reduced y but p reduces y more. That a difference is observed in y(m) and y(p) does not necessarily mean that it was caused by the expected treatment effect. This issue is often overlooked in testing some psychology theories wherein incorrect comparisons have been made (e.g., in Galinsky-type power priming studies, where a high and low power prime are often compared; when a baseline is included, priming of this sort creates an asymmetric demand effect, which precludes making correct causal inference).


Public attention

Since its promotion in a 2010 Harvard Business School ''Working Knowledge'' post,
Amy Cuddy Amy Joy Casselberry Cuddy (born July 23, 1972) is an American social psychologist, author and speaker. She is a proponent of "power posing", a self-improvement technique whose scientific validity has been questioned. She has served as a faculty ...
has been the most visible proponent of power posing in the public sphere. Her interest in "studying how people can become their aspirational selves" stems from her own experience of recovering from head trauma after a car accident. The power posing "hack" gained wide attention after a
TED talk TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything" (previously "Ideas Worth Sprea ...
she gave in 2012, where she demonstrated the posture and argued for its benefits. The technique was then covered by
CNN Cable News Network (CNN) is a multinational news organization operating, most notably, a website and a TV channel headquartered in Atlanta. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable ne ...
and
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954) is an American television presenter, talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, ''The Oprah Winfrey Show' ...
; it was the centerpiece of her 2015 book ''Presence: Bringing your boldest self to your biggest challenges''; and by 2017 her TED talk had been viewed by about 47 million viewers, becoming the second most popular. In 2015, several news outlets in the
United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
said that some members of the
UK Conservative Party The Conservative and Unionist Party, commonly the Conservative Party and colloquially known as the Tories, is one of the two main political parties in the United Kingdom, along with the Labour Party. The party sits on the centre-right to right- ...
had begun to adopt a "bizarre" wide stance at high-profile political events, which some suggested was based on Cuddy's 'power posing' advice. While this was referred to by some as the "Tory power pose", it had previously been used by Labour
Prime Minister A prime minister or chief of cabinet is the head of the cabinet and the leader of the ministers in the executive branch of government, often in a parliamentary or semi-presidential system. A prime minister is not the head of state, but r ...
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
. Politicians publicly photographed in this stance include
Sajid Javid Sir Sajid Javid (; born 5 December 1969) is a British former politician who served as Secretary of State for Health and Social Care from June 2021 to July 2022, having previously served as Home Secretary from 2018 to 2019 and Chancellor of the ...
,
George Osborne George Gideon Oliver Osborne (born 23 May 1971) is a British retired politician and newspaper editor who served as Chancellor of the Exchequer from 2010 to 2016 and as First Secretary of State from 2015 to 2016 in the Cameron government. A ...
,
David Cameron David William Donald Cameron, Baron Cameron of Chipping Norton (born 9 October 1966) is a British politician who served as Prime Minister of the United Kingdom from 2010 to 2016. Until 2015, he led the first coalition government in the UK s ...
,
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
, and
Theresa May Theresa Mary May, Baroness May of Maidenhead (; ; born 1 October 1956), is a British politician who served as Prime Minister of the United Kingdom and Leader of the Conservative Party from 2016 to 2019. She previously served as Home Secretar ...
. By 2016, public discussion of power posing had shifted to the difficulty of replicating the effect in subsequent studies. An extensive series of articles on power posing replication was published by ''New York'' magazine by
Jesse Singal Jesse Singal is an American journalist. He has written for publications including ''New York'' magazine, ''The New York Times'' and ''The Atlantic''. Singal also publishes a newsletter and hosts the podcast '' Blocked and Reported'' with journa ...
and other contributors in its ''Science of Us'' section. There was intense controversy around these issues and Cuddy reported experiencing harassment, including death threats, after the findings were not replicated. In the spring of 2017, Cuddy left Harvard but continues to promote power posing as life-improvement technique.


See also

*
Facial feedback hypothesis The facial feedback hypothesis, rooted in the conjectures of Charles Darwin and William James, is that one's facial expression directly affects their emotional experience. Specifically, physiological activation of the facial regions associated wit ...
*
Fake it till you make it "Fake it till you make it" (or "Fake it until you make it") is an aphorism that suggests that by imitating confidence, competence, and an optimistic mindset, a person can realize those qualities in their real life and achieve the results they ...
*
Pathological science Pathological science is an area of research where "people are tricked into false results ... by subjective effects, wishful thinking or threshold interactions."Irving Langmuir, "Colloquium on Pathological Science," held at the Knolls Research La ...
*
P-hacking Data dredging, also known as data snooping or ''p''-hacking is the misuse of data analysis to find patterns in data that can be presented as statistically significant, thus dramatically increasing and understating the risk of false positives. Thi ...


References


External links

*{{Commons category-inline Social psychology Psychology controversies Gestures Power (social and political) concepts