Power FM 98.1 (call sign: 2VLY) is a local radio station in the

Hunter Valley The Hunter Region, also commonly known as the Hunter Valley, Newcastle Region, or simply Hunter, spans the region in northern New South Wales, Australia, extending from approximately to north of Sydney. It contains the Hunter River and its ...

New South Wales New South Wales (commonly abbreviated as NSW) is a States and territories of Australia, state on the Eastern states of Australia, east coast of :Australia. It borders Queensland to the north, Victoria (state), Victoria to the south, and South ...

, Australia. It is based in

Muswellbrook Muswellbrook ( ) is a town in the Upper Hunter Region of New South Wales, Australia, about north of Sydney and north-west of Newcastle, New South Wales, Newcastle. Geologically, Muswellbrook is situated in the northern parts of the Sydney bas ...

, and serves listeners in Muswellbrook,

Singleton Singleton may refer to: Sciences, technology Mathematics * Singleton (mathematics), a set with exactly one element * Singleton field, used in conformal field theory Computing * Singleton pattern, a design pattern that allows only one instance ...

Scone A scone ( or ) is a traditional British and Irish baked good, popular in the United Kingdom and Ireland. It is usually made of either wheat flour or oatmeal, with baking powder as a leavening agent, and baked on sheet pans. A scone is often ...

Aberdeen Aberdeen ( ; ; ) is a port city in North East Scotland, and is the List of towns and cities in Scotland by population, third most populous Cities of Scotland, Scottish city. Historically, Aberdeen was within the historic county of Aberdeensh ...

, Merriwa,

Murrurundi Murrurundi ( ) is a rural town located in the Upper Hunter Shire, in the Upper Hunter region of New South Wales, Australia. Murrurundi is situated northwest by road from Newcastle and north from Sydney. At the the town had a population of 8 ...

and surrounding areas. It is owned and operated by ARN, and is licensed to subsidiary Radio Hunter Valley, along with sister stations

2NM 2NM (branded as ''981 2NM'') is a local radio station in the Upper Hunter Valley of New South Wales, Australia. It is based in Muswellbrook and serves listeners in Muswellbrook, Singleton, Scone, Aberdeen, Merriwa, Murrurundi and surrounding ar ...

and 94.5 Hot Country. Along with 2NM, it operates from studios at 100 Bridge Street, Muswellbrook. Power FM commenced operations on 7 June 1995, as Radio Hunter Valley's supplementary licence, following a series of test simulcasts of 2NM. The station transmits on 98.1

MHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or cycle) per second. The hertz is an SI derived unit whose formal expression in terms of SI base u ...

on the FM band, from a transmitter site atop Mount Arthur, near the town of Muswellbrook. The station is licensed to operate at 20

kilowatts The watt (symbol: W) is the unit of power or radiant flux in the International System of Units (SI), equal to 1 joule per second or 1 kg⋅m2⋅s−3. It is used to quantify the rate of energy transfer. The watt is named in honor of ...

, but is reportedly restricted to 10 kilowatts to prevent its signal from spilling into the nearby

Newcastle Newcastle usually refers to: *Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England, United Kingdom *Newcastle-under-Lyme, a town in Staffordshire, England, United Kingdom *Newcastle, New South Wales, a metropolitan area ...

and Tamworth markets. The station also operates a

translator Translation is the communication of the meaning of a source-language text by means of an equivalent target-language text. The English language draws a terminological distinction (which does not exist in every language) between ''trans ...

on 102.7 MHz in Merriwa, broadcasting from the Bandera Downs transmission site with a power output of 50 watts. This frequency was launched in 2004 with the support of the federal government's radio blackspots program. Currently, the station airs an

adult contemporary Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the 1980s to the present day, with varying degrees of easy listening, pop, soul ...

format, featuring music from the 1980s through to today's top 40 hits, aimed at an audience aged under 35. In 2009, it began streaming its programs online, along with 2NM. In November 2021, Power FM, along with other stations owned by

Grant Broadcasters Grant Broadcasters is an Australian regional radio network. Founded in 1942, by 2019 it owned 53 radio stations. In 2022, it sold 46 to Here, There & Everywhere (company), Here, There & Everywhere, retaining shareholdings in seven in Canberra, G ...

, were acquired by the ARN. This deal will allow Grant's stations, including Power FM, to access ARN's iHeartRadio platform in regional areas. The deal was finalized on 4 January 2022.ARN and Grant Broadcasters unite to create Australia's leading radio and digital audio business
''AdNews Australia'' 4 January 2022 It is expected Power FM 98.1 will integrate with ARN's

KIIS Network The KIIS Network is an Australian commercial radio stations owned and operated by the Australian Radio Network, ARN. Formerly branded as the Mix Network, the network was rebranded as the KIIS Network in 2015 following the relaunch of KIIS 101. ...

, but will retain its current name according to the press release from ARN.

References

External links

98.1 Power FM website
{{DEFAULTSORT:Power FM Upper Hunter Valley Australian Radio Network Contemporary hit radio stations in Australia Radio stations established in 1995 Radio stations in New South Wales 1995 establishments in Australia