Postobón, S.A. ( ) is the largest

Colombia Colombia, officially the Republic of Colombia, is a country primarily located in South America with Insular region of Colombia, insular regions in North America. The Colombian mainland is bordered by the Caribbean Sea to the north, Venezuel ...

n beverage company, and also one of the largest in South America. The company has a wide portfolio of products that includes

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

fruit juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables. It can also refer to liquids that are flavored with concentrate or other biological food sources, such as meat or seafood, such ...

bottled water Bottled water is drinking water (e.g., Water well, well water, distilled water, Reverse osmosis, reverse osmosis water, mineral water, or Spring (hydrology), spring water) packaged in Plastic bottle, plastic or Glass bottle, glass water bott ...

tea Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of south-western China and nor ...

, an

energy drink An energy drink is a type of non-alcoholic psychoactive functional beverage containing stimulant compounds, usually caffeine (at a higher concentration than ordinary soda pop) and taurine, which is marketed as reducing tiredness and improving pe ...

, and

coffee Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...

. It has created soft drinks such as "Manzana Postobón", an

apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...

-flavored soda, and its most popular "Colombiana", a cola champagne. Additional flavors of Postobón soda beyond apple include

grape A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters. The cultivation of grapes began approximately 8,0 ...

, orange,

pineapple The pineapple (''Ananas comosus'') is a Tropical vegetation, tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae. The pineapple is indigenous to South America, where it has been culti ...

, and

lemon The lemon (''Citrus'' × ''limon'') is a species of small evergreen tree in the ''Citrus'' genus of the flowering plant family Rutaceae. A true lemon is a hybrid of the citron and the bitter orange. Its origins are uncertain, but some ...

. Postobón has expanded its product line by including bottled water and boxed juices; the latter are currently sold under the brandname ''Hit''.

History

On October 11, 1904, Gabriel Posada and Valerio Tobón (the company's name being a

portmanteau In linguistics, a blend—also known as a blend word, lexical blend, or portmanteau—is a word formed by combining the meanings, and parts of the sounds, of two or more words together.

of their last names) started to produce soft drinks. Soon after, in

Medellín Medellín ( ; or ), officially the Special District of Science, Technology and Innovation of Medellín (), is the List of cities in Colombia, second-largest city in Colombia after Bogotá, and the capital of the department of Antioquia Departme ...

, their first product, called "Cola-Champaña", became very famous in bars, stores, social clubs, and homes. This product was distributed in a wagon pulled by a donkey; because of geography the company could not distribute its products throughout all cities and towns. At this stage, Posada and Tobón decided to open two factories; the first was opened in 1906 in

Manizales Manizales () is a city in central Colombia. It is the capital of the Caldas Department, Department of Caldas, and lies near the Nevado del Ruiz volcano. Currently, the city is the main center for the production of Colombian coffee and an importa ...

and the second in

Cali Santiago de Cali (), or Cali, is the capital of the Valle del Cauca department, and the most populous city in southwest Colombia, with 2,280,522 residents estimate by National Administrative Department of Statistics, DANE in 2023. The city span ...

the same year. Since that time, Postobón products have appeared throughout Colombia. In 1917, the company launched a new product, "Agua Cristal" which is bottled water. In 1918, Postobón released a brand of

carbonated water Carbonated water is water containing dissolved carbon dioxide gas, either artificially injected under pressure, or occurring due to natural geological processes. Carbonation causes small bubbles to form, giving the water an effervescent quali ...

, "Bretaña." In 1986 Postobón started sponsorship of the Postóbon team, a professional

cycling team A cycling team is a group of cycle sport, cyclists who join a team or are acquired and train together to compete in bicycle racing, bicycle races whether amateur or professional – and the supporting personnel. Cycling teams are most important i ...

. This was following the successes of the first Colombian professional cycling team - Café de Colombia. In 1986 the team competed in the

Tour de France The Tour de France () is an annual men's multiple-stage cycle sport, bicycle race held primarily in France. It is the oldest and most prestigious of the three Grand Tour (cycling), Grand Tours, which include the Giro d'Italia and the Vuelta a ...

. The team lasted for ten years. Since 1998 to this date, Postobón sponsors football club

Atlético Nacional Atlético Nacional S. A., best known as Atlético Nacional, is a Colombian professional football club based in Medellín. The club is one of only three clubs to have played in every first division tournament in the country's history, the other ...

(replacing Leona beer). Since 2010, Postobón has been the official sponsor of all the Colombian soccer leagues.

External links

Corporate website
{{DEFAULTSORT:Postobon Drink companies of Colombia Companies based in Medellín Companies listed on the Colombia Stock Exchange Food and drink companies established in 1904 Food and drink companies of Colombia Colombian brands Soft drinks 1904 establishments in Colombia