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A poster child (sometimes poster boy or poster girl) is, according to the original meaning of the term, a
child A child () is a human being between the stages of childbirth, birth and puberty, or between the Development of the human body, developmental period of infancy and puberty. The term may also refer to an unborn human being. In English-speaking ...
afflicted by some
disease A disease is a particular abnormal condition that adversely affects the structure or function (biology), function of all or part of an organism and is not immediately due to any external injury. Diseases are often known to be medical condi ...
or deformity whose picture is used on
poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...
s or other media as part of a campaign to raise money or enlist volunteers for a cause or organization. Such campaigns may be part of an annual effort or event, and may include the name and age of a specific child along with other personally identifiable attributes. In modern times, a "poster child" is a person of any age whose attributes or behaviour are emblematic of a known cause, movement, circumstance or ideal. The person in question is thought of as an embodiment or
archetype The concept of an archetype ( ) appears in areas relating to behavior, historical psychology, philosophy and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main mo ...
. This signifies that the very identity of the subject is synonymous with the associated ideal; or otherwise representative of its most favorable or least favorable aspects.


Examples

* Bobbi Campbell was a self-professed "
AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
poster boy" in the earliest years of the epidemic. * Willie Horton became a poster boy for a prison furlough program in the US and the liberal sensibilities of
Michael Dukakis Michael Stanley Dukakis ( ; born November 3, 1933) is an American politician and lawyer who served as governor of Massachusetts from 1975 to 1979 and from 1983 to 1991. He is the longest-serving governor in Massachusetts history and only the s ...
in the
1988 United States presidential election Presidential elections were held in the United States on November 8, 1988. The Republican Party's ticket of incumbent Vice President George H. W. Bush and Indiana Senator Dan Quayle defeated the Democratic ticket of Massachusetts Governor M ...
campaign. * Emily Susan Rapp was a poster child for the
March of Dimes March of Dimes is a United States nonprofit organization that works to improve the health of mothers and babies. The organization was founded by US President Franklin D. Roosevelt in 1938, as the National Foundation for Infantile Paralysis, to co ...
in the US, following the amputation of her leg at age four, due to a congenital birth defect. * Aziz Shavershian was described as the poster boy of a subculture of amateur
bodybuilding Bodybuilding is the practice of Resistance training, progressive resistance exercise to build, control, and develop one's skeletal muscle, muscles via muscle hypertrophy, hypertrophy. An individual who engages in this activity is referred to a ...
in
Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
, dubbed "
aesthetics Aesthetics (also spelled esthetics) is the branch of philosophy concerned with the nature of beauty and taste (sociology), taste, which in a broad sense incorporates the philosophy of art.Slater, B. H.Aesthetics ''Internet Encyclopedia of Ph ...
", and gained a large cult following of admirers. *
Ryan White Ryan Wayne White (December 6, 1971 – April 8, 1990) was an American teenager from Kokomo, Indiana, who became a national poster child for HIV/AIDS in the United States after his school barred him from attending classes following a diagn ...
was considered a poster child for social acceptance of
AIDS The HIV, human immunodeficiency virus (HIV) is a retrovirus that attacks the immune system. Without treatment, it can lead to a spectrum of conditions including acquired immunodeficiency syndrome (AIDS). It is a Preventive healthcare, pr ...
sufferers, after he contracted the disease from a blood transfusion and was expelled from his school."To a poster child, dying young", ''U.S. News & World Report'', April 16, 1990


See also

*
Archetype The concept of an archetype ( ) appears in areas relating to behavior, historical psychology, philosophy and literary analysis. An archetype can be any of the following: # a statement, pattern of behavior, prototype, "first" form, or a main mo ...
*
Epitome An epitome (; , from ἐπιτέμνειν ''epitemnein'' meaning "to cut short") is a summary or miniature form, or an instance that represents a larger reality, also used as a synonym for embodiment. Epitomacy represents "to the degree of." A ...
*
Mascot A mascot is any human, animal, or object thought to bring luck, or anything used to represent a group with a common public identity, such as a school, sports team, university society, society, military unit, or brand, brand name. Mascots are als ...


References

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Child A child () is a human being between the stages of childbirth, birth and puberty, or between the Development of the human body, developmental period of infancy and puberty. The term may also refer to an unborn human being. In English-speaking ...
Childhood Metaphors referring to people