Posit Science Corporation
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Posit Science Corporation is an American company providing
brain training Brain training (also known as a mental exercise or cognitive training) is a program of regular activities purported to maintain or improve one's cognitive abilities. The phrase “cognitive ability” usually refers to components of fluid intell ...
software and services. Originally known as Neuroscience Solutions Corporation, the company was founded in 2002 by neuroscientists
Michael Merzenich Michael Matthias Merzenich ( ; born 1942 in Lebanon, Oregon) is an American neuroscientist and professor emeritus at the University of California, San Francisco. He took the sensory cortex maps developed by his predecessors (Archie Tunturi, Clint ...
and Henry Mahncke, who originally intended to help people with schizophrenia. It was renamed Posit Science Corporation in January, 2005. Between 2002 and 2011, the company received about $36 million in funding from venture capitalists and others. During that time, its customers and funding sources included the
U.S. Department of Defense The United States Department of Defense (DoD, USDOD, or DOD) is an executive department of the U.S. federal government charged with coordinating and supervising the six U.S. armed services: the Army, Navy, Marines, Air Force, Space Force, t ...
and the
National Institutes of Health The National Institutes of Health (NIH) is the primary agency of the United States government responsible for biomedical and public health research. It was founded in 1887 and is part of the United States Department of Health and Human Service ...
, as well as insurance companies
Group Health Cooperative Group Health Cooperative, formerly known as Group Health Cooperative of Puget Sound, later more commonly known as Group Health, was an American nonprofit healthcare organization based in Seattle, Washington. It was acquired by Kaiser Permanente in ...
,
The Hartford The Hartford Insurance Group, Inc., usually known as The Hartford, is an American investment and insurance company. The Hartford is a Fortune 500 company headquartered in its namesake city of Hartford, Connecticut. It was ranked 160th in Fortune ...
, and
Allstate The Allstate Corporation is an American insurance company, headquartered in Glenview, Illinois (with a Northbrook, Illinois address) since 2022. Founded in 1931 as part of Sears, Roebuck and Co., it was spun off in 1993, but was still pa ...
. It grew to have 86 employees in 2007 and then cut staff to 11 by 2011, since revenue was not meeting their expectations. The field of brain training has been driven by advertising making strong claims. Starting in January 2015, the United States
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) United States antitrust law, antitrust law and the promotion of consumer protection. It ...
(FTC) sued companies selling "brain training" programs or other products marketed as improving cognitive function, including WordSmart Corporation, the company that makes
Lumosity Lumosity is an online program consisting of games claiming to improve memory, attention, flexibility, speed of processing, and problem solving. History Lumos Labs was founded in 2005 by Kunal Sarkar, Michael Scanlon, and David Drescher. Lumosit ...
, for deceptive advertising and later that year the FTC also sued
LearningRx LearningRx is a franchise based in Colorado Springs, Colorado. The company claims to improve cognitive abilities. Background and history The company was founded by Ken Gibson, who started the first LearningRx in August 2002 in Colorado Springs, ...
; Posit was not sued by the FTC. A 2016 review of studies in the field found that there was some evidence that some of brain training programs improved performance on tasks in which users were trained, less evidence that improvements in performance generalize to related tasks, and almost no evidence that brain training generalizes to everyday cognitive performance; in addition most clinical studies were flawed. In 2017, a group of Australian scientists undertook a systematic review of what studies have been published of commercially available brain training programs in an attempt to give consumers and doctors credible information on which brain training programs are actually scientifically proved to work. Unfortunately, after reviewing close to 8,000 studies about brain training programs marketed to healthy older adults that were studied, most programs had no peer reviewed published evidence of their efficacy and of the seven brain training programs that did, only two of those had multiple studies, including at least one study of high quality: BrainHQ (from Posit Science) and CogniFit.


References


External links


BrainHQ website
{{Brain training programs Software companies based in the San Francisco Bay Area Companies established in 2002 Companies based in San Francisco Software companies of the United States Brain training programs