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Dr. Ing. h.c. F. Porsche AG, usually shortened to Porsche (; see
below Below may refer to: *Earth *Ground (disambiguation) *Soil *Floor * Bottom (disambiguation) *Less than *Temperatures below freezing *Hell or underworld People with the surname * Ernst von Below (1863–1955), German World War I general * Fred Belo ...
), is a German automobile manufacturer specializing in luxury, high-performance
sports car A sports car is a type of automobile that is designed with an emphasis on dynamic performance, such as Automobile handling, handling, acceleration, top speed, the thrill of driving, and Auto racing, racing capability. Sports cars originated in ...
s,
SUVs A sport utility vehicle (SUV) is a car classification that combines elements of road-going passenger cars with features from off-road vehicles, such as raised ground clearance and four-wheel drive. There is no commonly agreed-upon definitio ...
and
sedans A sedan (American English) or saloon (British English) is a passenger car in a three-box configuration with separate compartments for an engine, passengers, and cargo. The first recorded use of ''sedan'' in reference to an automobile body oc ...
, headquartered in
Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
,
Baden-Württemberg Baden-Württemberg ( ; ), commonly shortened to BW or BaWü, is a states of Germany, German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million i ...
, Germany. The company is owned by
Volkswagen AG Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxony ...
, a controlling stake of which is owned by Porsche Automobil Holding SE, usually shortened to Porsche SE. Porsche's current lineup includes the
718 __NOTOC__ Year 718 ( DCCXVIII) was a common year starting on Saturday of the Julian calendar, the 718th year of the Common Era (CE) and Anno Domini (AD) designations, the 718th year of the 1st millennium, the 18th year of the 8th century, and ...
,
911 911, 9/11 or Nine Eleven may refer to: Dates * AD 911 * 911 BC * September 11 ** The 2001 September 11 attacks on the United States by al-Qaeda, commonly referred to as 9/11 ** 11 de Septiembre, Chilean coup d'état in 1973 that ousted the ...
,
Panamera The Porsche Panamera is a Mid-size car, mid to full-sized luxury car (E-segment or F-segment for LWB in Europe) manufactured and marketed by Germany, German automobile manufacturer Porsche. It currently spans across three generations, using a Fr ...
, Macan,
Cayenne Cayenne (; ; ) is the Prefectures in France, prefecture and capital city of French Guiana, an overseas region and Overseas department, department of France located in South America. The city stands on a former island at the mouth of the Caye ...
and Taycan. The origins of the company date to the 1930s when German Bohemian automotive engineer
Ferdinand Porsche Ferdinand Porsche (3 September 1875 – 30 January 1951) was a German automotive engineering, automotive engineer and founder of the Porsche, Porsche AG. He is best known for creating the first Petrol engine, gasoline–Electric motor, el ...
founded Porsche with
Adolf Rosenberger Adolf Rosenberger (Born: 8 April 1900 in Pforzheim, Germany. Died: 6 December 1967 in Los Angeles, California, USA) was a successful Jewish businessman and co-founder of the Porsche company. A race driver, he raced Mercedes and Benz cars in t ...
, a keystone figure in the creation of German automotive manufacturer and
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...
precursor
Auto Union Auto Union AG was an amalgamation of four German automobile manufacturers, founded in 1932 and established in 1936 in Chemnitz, Saxony. It is the immediate predecessor of Audi as it is known today. As well as acting as an umbrella firm for ...
, and Austrian businessman
Anton Piëch Anton Piëch (; 21 September 1894 – 29 August 1952) was an Austrian-German lawyer and the son-in-law of Ferdinand Porsche. He headed Volkswagenwerk GmbH between 1941 and 1945, which produced the Volkswagen vehicles ('' KdF-Wagen'') at the fact ...
, who was, at the time, also Ferdinand Porsche's son in law. In its early days, it was contracted by the
German government The Federal Government (, ; abbr. BReg) is the chief executive body of the Federal Republic of Germany and exercises executive power at the federal level. It consists of the Federal Chancellor and the Federal Ministers. The fundamentals o ...
to create a vehicle for the masses, which later became the
Volkswagen Beetle The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape. Its pr ...
. After
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, when Ferdinand, a member of both the
Nazi Party The Nazi Party, officially the National Socialist German Workers' Party ( or NSDAP), was a far-right politics, far-right political party in Germany active between 1920 and 1945 that created and supported the ideology of Nazism. Its precursor ...
and the SS, would be arrested for
war crime A war crime is a violation of the laws of war that gives rise to individual criminal responsibility for actions by combatants in action, such as intentionally killing civilians or intentionally killing prisoners of war, torture, taking hostage ...
s, his son
Ferry Porsche Ferdinand Anton Ernst Porsche (19 September 1909 – 27 March 1998), mainly known as Ferry Porsche, was an Austrian-German technical automobile designer and automaker-entrepreneur. He operated Porsche AG in Stuttgart, Germany. His fath ...
, an SS volunteer, began building his own car, which would result in the
Porsche 356 The Porsche 356 is a rear-engine sports car, and the first ever production Porsche model. The 356 is a lightweight and nimble-handling, rear-engine, rear-wheel drive, two-door available both in hardtop coupé and open configurations. Engineer ...
. In 2009, Porsche entered an agreement with
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
to create an 'integrated working group' by merging the two companies' car manufacturing operations. By 2015,
Porsche SE Porsche Automobil Holding SE, usually shortened to Porsche SE (), is a German multinational corporation primarily known as a holding company of Volkswagen Group with investments in the automotive industry. Porsche SE is headquartered in Zuffenh ...
, the holding company spun off from the original Porsche firm, had a controlling interest in the
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
, which included Audi and
Lamborghini Automobili Lamborghini S.p.A. ( , ), usually referred to as Lamborghini or colloquially Lambo, is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its su ...
as subsidiaries.


History


Origin

Ferdinand Porsche Ferdinand Porsche (3 September 1875 – 30 January 1951) was a German automotive engineering, automotive engineer and founder of the Porsche, Porsche AG. He is best known for creating the first Petrol engine, gasoline–Electric motor, el ...
(1875–1951) founded the company called "Dr. Ing. h. c. F. Porsche
GmbH (; ) is a type of Juridical person, legal entity in German-speaking countries. It is equivalent to a (Sàrl) in the Romandy, French-speaking region of Switzerland and to a (Sagl) in the Ticino, Italian-speaking region of Switzerland. It is a ...
" with
Adolf Rosenberger Adolf Rosenberger (Born: 8 April 1900 in Pforzheim, Germany. Died: 6 December 1967 in Los Angeles, California, USA) was a successful Jewish businessman and co-founder of the Porsche company. A race driver, he raced Mercedes and Benz cars in t ...
and
Anton Piëch Anton Piëch (; 21 September 1894 – 29 August 1952) was an Austrian-German lawyer and the son-in-law of Ferdinand Porsche. He headed Volkswagenwerk GmbH between 1941 and 1945, which produced the Volkswagen vehicles ('' KdF-Wagen'') at the fact ...
in 1931. The name is short for Ferdinand Porsche's full title in German, '' Doktor-Ingenieur
honoris causa An honorary degree is an academic degree for which a university (or other degree-awarding institution) has waived all of the usual requirements. It is also known by the Latin phrases ''honoris causa'' ("for the sake of the honour") or ''ad hono ...
'' (). The main offices was at Kronenstraße 24 in the centre of
Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
. Initially, the company offered motor vehicle development work and consulting, but did not build any cars under its own name. One of the first assignments the new company received was from the German government to design a car for the people; that is, a ''
Volk The German noun ''Volk'' () translates to :wikt:people, people, both uncountable in the sense of ''people'' as in a crowd, and countable (plural ''Völker'') in the sense of ''People, a people'' as in an ethnic group or nation (compare the E ...
swagen''. This resulted in the
Volkswagen Beetle The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape. Its pr ...
, one of the most successful car designs of all time. Later, the
Porsche 64 The Porsche 64, also known as the Type 64 and Type 60K10, is considered by many to be the first automobile from what was to become the Porsche company, and a true design precursor to the post-war production model. History Name and origin The mo ...
would be developed in 1939 using many components from the Beetle. During
World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
,
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
production turned to the military version of the Volkswagen Beetle, the Kübelwagen, 52,000 produced, and
Schwimmwagen The Volkswagen ''Schwimmwagen'' () is a light four-wheel drive amphibious car, used extensively by German ground forces during the Second World War. With over 15,000 units built, the ''Schwimmwagen'' is the most-produced amphibious car in histo ...
, 15,584 produced. Porsche produced several designs for
heavy tank A heavy tank is a tank classification produced from World War I to the end of the Cold War. These tanks generally sacrificed mobility and maneuverability for better armour protection and equal or greater firepower than tanks of lighter classes. ...
s during the war, losing out to
Henschel & Son Henschel & Son () was a German company, located in Kassel, best known during the 20th century as a maker of transportation equipment, including locomotives, trucks, buses and trolleybuses, and armoured fighting vehicles and weapons. Georg Ch ...
in both contracts that ultimately led to the
Tiger I The Tiger I () was a Nazi Germany, German heavy tank of World War II that began operational duty in 1942 in North African Campaign, Africa and in the Soviet Union, usually in independent German heavy tank battalion, heavy tank battalions. It g ...
and the
Tiger II The Tiger II was a Nazi Germany, German heavy tank of the World War II, Second World War. The final official German designation was ''Panzerkampfwagen'' Tiger ''Ausf''. B, often shortened to Tiger B.Jentz and Doyle 1993, p. 16. The ordnance inve ...
. However, not all this work was wasted, as the chassis Porsche designed for the Tiger I was used as the base for the
Elefant Elefant ( German for "elephant") was a heavy tank destroyer (self propelled anti-tank gun) used by German ''Panzerjäger'' (anti-tank units) during World War II. Ninety-one units were built in 1943 under the name Ferdinand (after its designer F ...
tank destroyer A tank destroyer, tank hunter or tank killer is a type of armoured fighting vehicle, predominantly intended for anti-tank duties. They are typically armed with a direct fire anti-tank gun, artillery gun, also known as a self-propelled anti-ta ...
. Porsche also developed the
Maus ''Maus'', often published as ''Maus: A Survivor's Tale'', is a graphic novel by American cartoonist Art Spiegelman, serialized from 1980 to 1991. It depicts Spiegelman interviewing his father about his experiences as a History of the Jews in P ...
super-heavy tank A super-heavy tank is any tank that is notably beyond the standard of the class heavy tank in either size or weight relative to contemporary vehicles. Programs have been initiated on several occasions with the aim of creating an extremely resi ...
in the closing stages of the war, producing two prototypes. Ferdinand Porsche's biographer, Fabian Müller, wrote that Porsche had thousands of people forcibly brought to work at their factories during the war. The workers wore the letter "P" on their clothing at all times. It stood not for "Porsche", but for "Poland". At the end of World War II in 1945, the Volkswagen factory at KdF-Stadt fell to the British. Ferdinand lost his position as chairman of the board of management of Volkswagen, and
Ivan Hirst Major Ivan Hirst (1 March 1916 – 10 March 2000) was a British Army officer and engineer who was instrumental in reviving Volkswagen from a single factory in Wolfsburg, Germany, into a major postwar automotive manufacturer. Education Hirst w ...
, a British Army major, was put in charge of the factory. On 15 December of that year, Ferdinand was arrested for war crimes, but not tried. During his 20-month imprisonment, Ferdinand Porsche's son,
Ferry Porsche Ferdinand Anton Ernst Porsche (19 September 1909 – 27 March 1998), mainly known as Ferry Porsche, was an Austrian-German technical automobile designer and automaker-entrepreneur. He operated Porsche AG in Stuttgart, Germany. His fath ...
, decided to build his own car, because he could not find an existing one that he wanted to buy. He also had to steer the company through some of its most difficult days until his father's release in August 1947. The first models of what was to become the
356 Year 356 ( CCCLVI) was a leap year starting on Monday A leap year starting on Monday is any year with 366 days (i.e. it includes February 29, 29 February) that begins on Monday, 1 January, and ends on Leap year starting on Tuesday, Tuesday, 31 ...
were built in a small sawmill in Gmünd, Austria. The prototype car was shown to German auto dealers, and when pre-orders reached a set threshold, production (with aluminum body) was begun by
Porsche Konstruktionen GesmbH Porsche Holding GmbH, also known as Porsche Holding Salzburg, is the largest car distributor in Europe. In 2011, the company was sold by the Porsche family and Porsche SE to Volkswagen AG, which is the majority owner of the company. History ...
, founded by Ferry and Louise. Many regard the 356 as the first Porsche simply because it was the first model ''sold'' by the fledgling company. After production of the 356 was taken over by the father's Dr. Ing. h.c. F. Porsche GmbH in Stuttgart in 1950, Porsche commissioned a
Zuffenhausen Zuffenhausen is one of three northernmost boroughs of the city of Stuttgart, capital of the German state of Baden-Württemberg. The borough is primarily an incorporation of the formerly independent townships Zuffenhausen, Zazenhausen, Neuwirtshaus ...
-based company, Reutter Karosserie, which had previously collaborated with the firm on Volkswagen Beetle prototypes, to produce the 356's steel body. In 1952, Porsche constructed an assembly plant (Werk 2) across the street from Reutter Karosserie; the main road in front of Werk 1, the oldest Porsche building, is now known as Porschestraße. The 356 was road-certified in 1948.


Company logo

Wappen Volksstaat Württemberg (Farbe).svg,
Coat of arms A coat of arms is a heraldry, heraldic communication design, visual design on an escutcheon (heraldry), escutcheon (i.e., shield), surcoat, or tabard (the last two being outer garments), originating in Europe. The coat of arms on an escutcheon f ...
of Free People's State of Württemberg, Württemberg during the Weimar Republic, Weimar-era DEU Stuttgart COA.svg, Stuttgart#Name and coat of arms, Coat of arms of Stuttgart
Porsche's company logo stems from the Coat of arms of Württemberg, coat of arms of the Free People's State of Württemberg of Weimar Germany of 1918–1933, which had
Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
as its capital. (The Bundesland (Germany), Bundesland of Württemberg-Hohenzollern used the same arms from 1945 to 1952, while Stuttgart during these years operated as the capital of adjacent Württemberg-Baden.) The arms of Stuttgart appear in the middle of the logo as an inescutcheon, for the company had its headquarters in Stuttgart. The heraldic symbols, combined with the texts "Porsche" and "Stuttgart", do not form a conventional coat of arms, since Achievement (heraldry), heraldic achievements never spell out the name of the armiger nor the armiger's home town in the shield. Württemberg-Baden and Württemberg-Hohenzollern both in 1952 became part of the present Bundesland of
Baden-Württemberg Baden-Württemberg ( ; ), commonly shortened to BW or BaWü, is a states of Germany, German state () in Southwest Germany, east of the Rhine, which forms the southern part of Germany's western border with France. With more than 11.07 million i ...
after the political consolidation of West Germany in 1949, but the old design of the arms of Württemberg lives on in the Porsche logo. On 30 January 1951, not long before the formation of Baden-Württemberg, Ferdinand Porsche died from complications following a stroke.


Developments

In post-war Germany, parts were generally in short supply, so the 356 automobile used components from the Volkswagen Beetle, including the engine case from its internal combustion engine, transmission (mechanics), transmission, and several parts used in the suspension (vehicle), suspension. The 356, however, had several evolutionary stages, A, B, and C, while in production, and most Volkswagen-sourced parts were replaced by Porsche-made parts. Beginning in 1954 the 356s engines started utilizing engine cases designed specifically for the 356. The sleek bodywork was designed by Erwin Komenda, who also had designed the body of the Beetle. Porsche's signature designs have, from the beginning, featured air-cooled rear-engine configurations (like the Beetle), rare for other car manufacturers, but producing automobiles that are very well balanced. In 1964, after a fair amount of success in auto racing, motor-racing with various models including the Porsche 550, 550 Spyder, and with the 356 needing a major re-design, the company launched the Porsche 911: another air-cooled engine, air-cooled, rear-engine design, rear-engined sports car, this time with a six-cylinder flat engine, "boxer" engine. The team to lay out the body shell design was led by Ferry Porsche's eldest son, Ferdinand Alexander Porsche (F. A.). The design phase for the 911 caused internal problems with Erwin Komenda, who led the body design department until then. F. A. Porsche complained Komenda made unauthorized changes to the design. Company leader Ferry Porsche took his son's drawings to neighbouring chassis manufacturer Reuter. Reuter's workshop was later acquired by Porsche (so-called Werk 2). Afterward, Reuter became a seat manufacturer, today known as Recaro, Keiper-Recaro. The design office gave sequential numbers to every project (See Porsche type numbers), but the designated 901 nomenclature contravened Peugeot's trademarks on all 'x0x' names, so it was adjusted to 911. Racing models adhered to the "correct" numbering sequence: 904, 906, 908. The 911 has become Porsche's most well-known model – successful on the race-track, in rallying, rallies, and in terms of road car sales. It remains in production; however, after several generations of revision, current-model 911s share only the basic mechanical configuration of a rear-engined, six-cylinder coupé, and basic styling cues with the original car. A cost-reduced model with the same body, but with a 356-derived four-cylinder engine, was sold as the 912. In 1972, the company's legal form was changed from ''Kommanditgesellschaft'' (KG), or limited partnership, to ''Aktiengesellschaft'' (AG), or public limited company, because Ferry Porsche came to believe the scale of the company outgrew a "family operation", after learning about Soichiro Honda's "no family members in the company" policy at Honda. This led to the establishment of an executive board with members from outside the Porsche family, and a supervisory board consisting largely of family members. With this change, most family members in the operation of the company, including F. A. Porsche and Ferdinand Piëch, departed from the company. F. A. Porsche founded his own design company, Porsche Design, which is renowned for exclusive sunglasses, watches, furniture, and many other luxury articles. Louise's son and Ferry's nephew Ferdinand Piëch, who was responsible for mechanical development of Porsche's production and racing cars (including the very successful
911 911, 9/11 or Nine Eleven may refer to: Dates * AD 911 * 911 BC * September 11 ** The 2001 September 11 attacks on the United States by al-Qaeda, commonly referred to as 9/11 ** 11 de Septiembre, Chilean coup d'état in 1973 that ousted the ...
, Porsche 908, 908 and Porsche 917, 917 models), formed his own engineering bureau, and developed a straight-five engine, five-cylinder-inline diesel engine for Mercedes-Benz. A short time later he moved to
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...
(used to be a division, then a subsidiary, of Volkswagen), and pursued his career through the entire company, ultimately becoming the chairman of
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
. The first chief executive officer (CEO) of Porsche AG was Ernst Fuhrmann, who had been working in the company's engine development division. Fuhrmann was responsible for the so-called Fuhrmann-engine, used in the 356 Carrera models as well as the 550 Spyder, having Double overhead camshaft, four overhead camshafts instead of a central camshaft with pushrods, as in the Volkswagen-derived serial engines. He planned to cease the 911 during the 1970s and replace it with the V8 engine, V8-Front-engine, rear-wheel-drive layout, front engined grand sportswagon Porsche 928, 928. As we know today, the 911 outlived the 928 by far. Fuhrmann was replaced in the early 1980s by Peter W. Schutz, an American manager and self-proclaimed 911 aficionado. He was then replaced in 1988 by the former manager of German computer company Nixdorf Computer, Nixdorf Computer AG, Arno Bohn, who made some costly miscalculations that led to his dismissal soon after, along with that of the development director, Ulrich Bez, who was formerly responsible for BMW's BMW Z1, Z1 model, and was CEO of Aston Martin from 2000 to 2013. In 1990, Porsche drew up a memorandum of understanding with Toyota to learn and benefit from Japanese lean manufacturing methods. In 2004 it was reported that Toyota was assisting Porsche with hybrid electric vehicle, hybrid technology. Following the dismissal of Bohn, Heinz Branitzki, a longtime Porsche employee, was appointed as interim CEO. Branitzki served in that position until Wendelin Wiedeking became CEO in 1993. Wiedeking took over the chairmanship of the board at a time when Porsche appeared vulnerable to a takeover by a larger company. During his long tenure, Wiedeking transformed Porsche into a very efficient and profitable company. Ferdinand Porsche's nephew, Ferdinand Piëch, was chairman and CEO of the
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
from 1993 to 2002 and is chairman of the Volkswagen AG Supervisory Board since then. With 12.8 percent of the Porsche SE voting shares, he also remains the second-largest individual shareholder of Porsche SE after his cousin, F. A. Porsche, which had 13.6 percent. Porsche's 2002 introduction of the Cayenne also marked the unveiling of a new production facility in Leipzig, Free State of Saxony, Saxony, which once accounted for nearly half of Porsche's annual output. In 2004, production of the Porsche Carrera GT, Carrera GT commenced in Leipzig, and at EUR 450,000 ($440,000 in the United States) it was the most expensive production model Porsche ever built. In mid-2006, after years of the Boxster (and later the Cayenne) as the best selling Porsche in North America, the 911 regained its position as Porsche's best-seller in the region. The Cayenne and 911 have cycled as the top-selling model since. In Germany, the 911 outsells the Boxster/Cayman and Cayenne. In May 2011, Porsche Cars North America announced plans to spend $80–$100 million, but will receive about $15 million in economic incentives to move their North American headquarters from Sandy Springs, a suburb of Atlanta, to Aerotropolis Atlanta, a new mixed-use development on the site of the old Atlanta Assembly, Ford Hapeville plant adjacent to Hartsfield–Jackson Atlanta International Airport. Designed by architectural firm Hellmuth, Obata and Kassabaum, HOK, the headquarters will include a new office building and test track. The facility will be known by its new address, One Porsche Drive. In October 2017, Porsche Cars North America announced the launch of Porsche Passport, a new sports Vehicle subscription, car and SUV subscription program. This new offering allows consumers to access Porsche vehicles through subscribing to the service, rather than owning or leasing a vehicle. The Porsche Passport service was available initially in Atlanta, and has become available in many major cities across the US. During the COVID-19 pandemic, in March 2020, Porsche suspended its manufacturing in Europe for two weeks, "By taking this step, the sports car manufacturer is responding to the significant acceleration in the rate of infection caused by the coronavirus and the resultant measures implemented by the relevant authorities." In August 2022, ''Bloomberg News'' reported that Porsche has lined up interest in subscription of its initial public offering for a valuation between US$6085billion. It is expected to be listed on Frankfurt Stock Exchange in September.


Relationship with Volkswagen

The company has always had a close relationship with, initially, the
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
(VW) marque, and later, the
Volkswagen Group Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxon ...
(which also owns Audi, Audi AG), because the first
Volkswagen Beetle The Volkswagen Beetle, officially the Volkswagen Type 1, is a small family car produced by the German company Volkswagen from 1938 to 2003. One of the most iconic cars in automotive history, the Beetle is noted for its distinctive shape. Its pr ...
was designed by
Ferdinand Porsche Ferdinand Porsche (3 September 1875 – 30 January 1951) was a German automotive engineering, automotive engineer and founder of the Porsche, Porsche AG. He is best known for creating the first Petrol engine, gasoline–Electric motor, el ...
. The two companies collaborated in 1969 to make the Porsche 914, VW-Porsche 914 and 914-6, whereby the 914-6 had a Porsche engine, and the 914 had a Volkswagen engine. Further collaboration in 1976 resulted in the Porsche 912E (US only) and the Porsche 924, which used many Audi components, and was built at Audi's Neckarsulm factory, which had been NSU Motorenwerke, NSU's. Porsche 944s were also built there, although they used far fewer Volkswagen components. The Cayenne, introduced in 2002, shares its chassis with the Volkswagen Touareg and the Audi Q7, which is built at the list of Volkswagen Group factories, Volkswagen Group factory in Bratislava, Slovakia.


Corporate restructuring

Porsche SE was created in June 2007 by renaming the old Dr. Ing. h.c. F. Porsche AG, and became a holding company for the families' stake in Porsche Zwischenholding GmbH (50.1%) (which in turn held 100% of the old Porsche AG) and Volkswagen AG (50.7%). At the same time, the new Dr. Ing. h.c. F. Porsche AG (Porsche AG) was created for the car manufacturing business. In August 2009, Porsche SE and
Volkswagen AG Volkswagen AG (), known internationally as the Volkswagen Group, is a German public multinational conglomerate manufacturer of passenger and commercial vehicles, motorcycles, engines and turbomachinery. Headquartered in Wolfsburg, Lower Saxony ...
reached an agreement that the car manufacturing operations of the two companies would merge in 2011, to form an "Integrated Automotive Group". The management of Volkswagen AG agreed to 50.76% of Volkswagen AG being owned by Porsche SE in return for Volkswagen AG management taking Porsche SE management positions (in order for Volkswagen management to remain in control), and for Volkswagen AG acquiring ownership of Porsche AG. As of the end of 2015, the 52.2% control interest in Volkswagen AG is the predominant investment by Porsche SE, and VW AG in turn controls brands and companies such as
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
,
Audi Audi AG () is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, Audi produces vehicles in nine production facilities worldwide. The origins of the compa ...
, SEAT, Škoda Auto, Škoda, Bentley, Bugatti,
Lamborghini Automobili Lamborghini S.p.A. ( , ), usually referred to as Lamborghini or colloquially Lambo, is an Italian manufacturer of luxury sports cars and SUVs based in Sant'Agata Bolognese. The company is owned by the Volkswagen Group through its su ...
, Porsche AG, Ducati, Volkswagen Commercial Vehicles, Scania AB, Scania, MAN SE, MAN, as well as Volkswagen Financial Services. Porsche AG, as a 100% subsidiary of VW AG, is responsible for the actual production and manufacture of the Porsche automobile line. The company currently produces Porsche 911, Porsche Boxster, Boxster and Porsche Cayman, Cayman sports cars, the
Cayenne Cayenne (; ; ) is the Prefectures in France, prefecture and capital city of French Guiana, an overseas region and Overseas department, department of France located in South America. The city stands on a former island at the mouth of the Caye ...
and Macan sport utility vehicles and the four-door
Panamera The Porsche Panamera is a Mid-size car, mid to full-sized luxury car (E-segment or F-segment for LWB in Europe) manufactured and marketed by Germany, German automobile manufacturer Porsche. It currently spans across three generations, using a Fr ...
. In addition to its subsidiaries Porsche Design and Porsche Engineering, Porsche AG owns the consulting firm MHP Management- und IT-Beratung, which was fully acquired by January 2024. Porsche also has a 29% share in German engineering and design consultancy Bertrandt, Bertrandt AG. In 2018, Porsche acquired a 10% minority shareholding stake of the Croatian Electric car, electric sportscar manufacturer Rimac Automobili to form a development partnership.


Initial public offering

In February 2022, Volkswagen AG had announced that it would examine the feasibility of a possible Initial public offering, IPO of Porsche AG. The share capital of Porsche AG has been divided into 50% Non-voting stock, non-voting Preferred stock, preference shares and 50% ordinary shares. Volkswagen AG will retain 75% of ordinary shares, while
Porsche SE Porsche Automobil Holding SE, usually shortened to Porsche SE (), is a German multinational corporation primarily known as a holding company of Volkswagen Group with investments in the automotive industry. Porsche SE is headquartered in Zuffenh ...
will acquire 25% of ordinary shares. Volkswagen AG will also retain 75% of preference shares, while 25% of preference shares (12.5% of share capital) will be sold during IPO, while Qatar Investment Authority has already committed to buy 4.99% of preference shares, leaving another 20.01% (10% of share capital), to other investors. As part of the preliminary offering, 113,875 thousand shares were sold at the upper limit of the price range - 82.5 euros. Thus, the value of the company was estimated at 75 billion euros. In the first hours of trading on the Frankfurt Stock Exchange on 29 September, the share price rose to 84 euros.


Australian eFuel operations

In April 2022, Porsche Australia announced they are planning to open an efuel manufacturing facility in the island state of Tasmania. The plant will be the first of its type in the country. The facility is to be named the HIF (Highly Innovative Fuels) Tasmania Carbon Neutral eFuel Plant. It is slated to open in 2026.


Production and sales

The headquarters and main factory are located in
Zuffenhausen Zuffenhausen is one of three northernmost boroughs of the city of Stuttgart, capital of the German state of Baden-Württemberg. The borough is primarily an incorporation of the formerly independent townships Zuffenhausen, Zazenhausen, Neuwirtshaus ...
, a district in
Stuttgart Stuttgart (; ; Swabian German, Swabian: ; Alemannic German, Alemannic: ; Italian language, Italian: ; ) is the capital city, capital and List of cities in Baden-Württemberg by population, largest city of the States of Germany, German state of ...
, where Porsche produces flat-6 and V8 piston engines. Cayenne and Panamera models are manufactured in Leipzig, Germany, and parts for the SUV are also assembled in the Volkswagen Touareg factory in Bratislava, Slovakia. Boxster and Cayman production was outsourced to Valmet Automotive in Finland from 1997 to 2011, and in 2012 production moved to Germany. Since 2011, the area of the Zuffenhausen plant has more than doubled, from to , as a result of purchasing the former Layher, Deltona and Daimler sites, among others. In 2015, Porsche reported selling a total of 218,983 cars, 28,953 (13.22%) as domestic German sales, and 190,030 (86.78%) internationally. The company has been highly successful in recent times, and indeed claims to have the highest profit per unit sold of any car company in the world. Table of profits (in millions of euros) and number of cars produced. Figures from 2008/9 onwards were not reported as part of Porsche SE. On 11 May 2017, Porsche built the one-millionth 911. An Irish green Carrera S was built for the celebration, and it will be taken on a global tour before becoming a permanent exhibit at the Porsche Museum in Stuttgart. In August 2021, Porsche has confirmed that it will be setting up a production plant in Malaysia, the first country outside of Europe. Local assembly will be handled by Porsche Malaysia's partner, Sime Darby, which has been the official distributor of the Stuttgart-based company in Malaysia since 2010.


Production composition

Of the 255,683 cars produced in 2017, 33,820 were 911 models, 26,427 were Boxster and Cayman cars, 59,068 were Cayennes, 37,605 were Panameras and 98,763 were Macans. Of the 268,691 cars produced in 2018, 36,236 were 911 models, 23,658 were 718 Boxster and Cayman cars, 79,111 were Cayennes, 35,493 were Panameras, 93,953 were Macans and 240 Taycan pre-series vehicles. Of the 263,236 cars produced in 2020, 28,672 were 911 models, 22,655 were 718 Boxster and Cayman cars, 82,137 were Cayennes, 21,832 were Panameras, 78,490 were Macans and 29,450 were Taycan vehicles. Of the 321,321 vehicles produced in 2022, 41,947 were 911 models, 18,080 were 718 Boxster and Cayman models, 91,117 were Macans, 98,113 were Cayennes, 35,241 were Panameras and 36,823 were Taycan models. Of the 302,750 vehicles produced in 2024, 49,095 were 911 models, 23,790 were 718 Boxster and Cayman models, 84,330 were Macans, 93,864 were Cayennes, 30,369 were Panameras and 21,302 were Taycan models.


U.S. sales

The base price as of March 2025 are: * 911: $127,700 * Panamera: $106,300 * Taycan: $100,300 * Cayenne: $79,200 * 718: $72,800 * Macan: $63,100


Competitive Innovation

In 2024, the World Intellectual Property Organization (WIPO)'s Hague Yearly Review ranked Porsche's number of industrial design applications filled under the Hague Agreement Concerning the International Deposit of Industrial Designs, Hague System as 3rd in the world, with 352 applications submitted during 2023.


Models

The current Porsche car model, model range includes sports cars from the Porsche Boxster, Boxster Roadster (automobile), roadster to their most famous product, the
911 911, 9/11 or Nine Eleven may refer to: Dates * AD 911 * 911 BC * September 11 ** The 2001 September 11 attacks on the United States by al-Qaeda, commonly referred to as 9/11 ** 11 de Septiembre, Chilean coup d'état in 1973 that ousted the ...
. The Porsche Cayman, Cayman is a coupé otherwise similar to the Boxster. The
Cayenne Cayenne (; ; ) is the Prefectures in France, prefecture and capital city of French Guiana, an overseas region and Overseas department, department of France located in South America. The city stands on a former island at the mouth of the Caye ...
is Porsche's mid-size luxury sport utility vehicle (SUV). A high performance luxury sedan (automobile), saloon/sedan, the Panamera, was launched in 2009. :Note: models in bold are current models


Consumer models

*
356 Year 356 ( CCCLVI) was a leap year starting on Monday A leap year starting on Monday is any year with 366 days (i.e. it includes February 29, 29 February) that begins on Monday, 1 January, and ends on Leap year starting on Tuesday, Tuesday, 31 ...
*
911 911, 9/11 or Nine Eleven may refer to: Dates * AD 911 * 911 BC * September 11 ** The 2001 September 11 attacks on the United States by al-Qaeda, commonly referred to as 9/11 ** 11 de Septiembre, Chilean coup d'état in 1973 that ousted the ...
4-seat coupe, targa top, targa and cabriolet ** Porsche 911 (classic), 911 (classic) ** Porsche 930, 930 ** Porsche 964, 964 ** Porsche 993, 993 ** Porsche 996, 996 ** Porsche 997, 997 ** Porsche 991, 991 ** Porsche 992, 992 * Porsche 911 GT1, 911 GT1 Straßenversion * Porsche 912, 912 * Porsche 914, 914 * Porsche 918, 918 Spyder * Porsche 924, 924 * Porsche 928, 928 4-seat grand tourer * Porsche 944, 944 * Porsche 959, 959 * Porsche 968, 968 * Porsche Boxster, Boxster 2-seat Roadster (automobile), roadster ** Porsche 986, 986 ** Porsche 987, 987 ** Porsche 981, 981 ** Porsche 982, 982 * Porsche Carrera GT, Carrera GT * Porsche Cayman, Cayman 2-seat coupe ** Porsche 987, 987 ** Porsche 981, 981 ** Porsche 982, 982 *
Cayenne Cayenne (; ; ) is the Prefectures in France, prefecture and capital city of French Guiana, an overseas region and Overseas department, department of France located in South America. The city stands on a former island at the mouth of the Caye ...
Mid-size Crossover (automobile), crossover SUV * Macan Compact Crossover (automobile), crossover SUV *
Panamera The Porsche Panamera is a Mid-size car, mid to full-sized luxury car (E-segment or F-segment for LWB in Europe) manufactured and marketed by Germany, German automobile manufacturer Porsche. It currently spans across three generations, using a Fr ...
4- or "4+1"-seat liftback and shooting-brake estate car, estate * Taycan 4- or "4+1"-seat Sedan (automobile), sedan and shooting-brake estate Electric vehicle, EV File:2018 Porsche 718 Cayman S S-A 2.5 Front.jpg, Porsche Cayman File:2018 Porsche 718 Boxster S S-A 2.5 Front.jpg, Porsche Boxster File:Porsche 972 IMG 9337.jpg, Porsche Panamera File:Porsche_Cayenne_(III,_Facelift)_–_f_01012025.jpg, Porsche Cayenne File:Porsche Macan 4 IMG 2153.jpg, Porsche Macan File:2025 Porsche 992 Carrera convertible Auto Zuerich 2024 DSC 6527.jpg, Porsche 911 File:Porsche Taycan Turbo S IMG 3471.jpg, Porsche Taycan


Racing models

* Porsche 64, 64 * Porsche 360, 360 Cisitalia * Porsche 550, 550 Spyder * Porsche 718, 718 * Porsche 787, 787 * Porsche 804, 804 * Porsche 904, 904 * Porsche 906, 906 * Porsche 907, 907 * Porsche 908, 908 * Porsche 909, 909 Bergspyder * Porsche 910, 910 * Porsche 911 GT1, 911 GT1 * Porsche 917, 917 * Porsche 919 hybrid, 919 hybrid * Porsche 934, 934 * Porsche 934/5, 934/5 * Porsche 935, 935 * Porsche 936, 936 * Porsche 956, 956 * Porsche 961, 961 * Porsche 962, 962 * Porsche 963, 963 * Porsche 99X Electric * Porsche-March 89P * Porsche WSC-95, WSC-95 / LMP1-98 * Porsche LMP2000, LMP2000 (never raced) * Porsche RS Spyder, RS Spyder (9R6)


Prototypes and concept cars

* Porsche 114 * Porsche 356/1 * Porsche 695 (911 prototype) * Porsche 901 (911 prototype) * Porsche 916 (flat-6 914) * Porsche 942 * Porsche 959 prototype * Porsche 918, 918 RSR * Porsche 965 * Porsche 969 * Porsche 989 * Porsche Boxster concept * Porsche C88 * Porsche Panamericana * Porsche Boxster, Porsche Boxster E * Porsche Panamera, Porsche Panamera Sport Turismo concept * Porsche Mission E


Tractors

* Porsche Type 110 * Porsche AP Series * Porsche Junior (14 hp) * Porsche Standard (25 hp) * Porsche Super (38 hp) * Porsche Master (50 hp) * Porsche 312 * Porsche 108F * Porsche R22


Hybrid and electric vehicles

In 2010, Porsche launched the Porsche Cayenne S Hybrid, Cayenne S Hybrid and announced the Porsche Panamera S Hybrid, Panamera S Hybrid, and launched the Porsche 918 sports car in 2014, which also features a hybrid system. Also a plug-in hybrid model called the Porsche Panamera S E-Hybrid, Panamera S E-Hybrid was released in October 2013 in the United States and during the fourth quarter of 2013 in several European countries. Porsche developed a prototype electric Porsche Boxster called the Boxster E in 2011 and a hybrid version of the 911 called the GT3 R Hybrid, developed with Williams Grand Prix Engineering in 2010. In July 2014, Porsche announced the launch by the end of 2014 of the Porsche Cayenne S E-Hybrid a plug-in hybrid, which will displace the Cayenne S Hybrid from the lineup. The S E-Hybrid will be the first plug-in hybrid in the premium SUV segment and will allow Porsche to become the first automaker with three production plug-in hybrid models. In July 2017, Porsche installed its first 350 kW, 800V charging station, which the upcoming Porsche Taycan, Porsche Mission E will use. As of 2017, the Porsche charging station is the fastest electric vehicle charging station in the world, being able to charge a Porsche Mission E up to 80% within 15 minutes. Porsche is also currently working with other manufacturers to make Porsche charging stations compatible with other electric vehicles. In August 2018, Porsche announced that the formerly named Porsche Taycan, Mission E electric car would be named "''Taycan''" meaning 'leaping horse'. The prototype electric car was expected to be revealed in 2019 after its completion. Porsche Taycan went on sale in 2020.


Aircraft engines

See Porsche PFM 3200.


Electric bicycles

In 2021, Porsche released an electric mountain bike in partnership with :de:Rotwild (Fahrradhersteller), Rotwilde, with features such as an integrated cockpit designed by Magura GmbH and drive unit, drivetrain, and electronic shifting designed by Shimano. Porsche followed this by completely buying eBike motor and battery company Fazua in 2022 and sports bikes company Greyp Bikes, sister company of Rimac Automobili, in 2023. Greyp Bikes was renamed to Porsche eBike Performance GmbH.


Motorsport

Porsche has a record 19 outright wins at the 24 Hours of Le Mans. Porsche is currently the world's largest race car manufacturer. In 2006, Porsche built 195 race cars for various international motor sports events. In 2007, Porsche was expected to construct no fewer than 275 dedicated race cars (7 RS Spyder LMP2 prototypes, 37 GT2 spec 911 GT3-RSRs, and 231 911 GT3 Cup vehicles).


Pronunciation

In keeping with the family name of founder
Ferdinand Porsche Ferdinand Porsche (3 September 1875 – 30 January 1951) was a German automotive engineering, automotive engineer and founder of the Porsche, Porsche AG. He is best known for creating the first Petrol engine, gasoline–Electric motor, el ...
, the company's name is pronounced in German, which corresponds to in English, homophone, homophonous with the feminine name ''Portia (disambiguation), Portia''. However, in English it is often mispronounced as a single syllable —without a final . In German orthography, word-final is not silent e, silent but is instead an unstressed vowel, unstressed schwa.


Reputation

In a survey conducted by the The Luxury Institute, Luxury Institute in New York, Porsche was awarded the title of "the most prestigious automobile brand". Five hundred households with a gross annual income of at least $200,000 and a net worth of at least $720,000 participated. Porsche won the J.D. Power and Associates Initial Quality Study (IQS) in 2006, 2009, 2010, and 2014.


SUV reception

Porsche's 2003 SUV, the Cayenne, received generally favorable commentary. In 2015, US News ranked the Macan as the best luxury compact SUV in its class.


Reliability

A Canadian study in 2011 revealed that 97.4 percent of Porsches from the last 25 years are still on the road. In 2014, the Porsche Cayman, Cayman and Boxster made the ''Consumer Reports'' list for most reliable vehicles on the road. Porsche's 911 has been officially named by the TÜV (Technischer Überwachungsverein; Technical Inspection Association) as Germany's most reliable car.


See also

* CTS Fahrzeug-Dachsysteme * List of automobile manufacturers of Germany * List of Porsche engines * Akira Nakai * Porsche VIN specification


Notes


References


Bibliography

* * * * * * * * *


External links

*
Porsche Automobil Holding SE
– the top-tier parent company
Porsche Newsroom
– Service by the Porsche Communication for journalists and the online community.
Porsche Engineering

Porsche Consulting

Porsche Leipzig
*
Porsche YouTube channel
{{Authority control Porsche, Car brands Car manufacturers of Germany Vehicle manufacturing companies established in 1931 Companies based in Stuttgart German brands Luxury motor vehicle manufacturers Sports car manufacturers Volkswagen Group German companies established in 1931 Companies formerly in the MDAX Companies in the DAX index Companies listed on the Frankfurt Stock Exchange 2022 initial public offerings