Popular Prakashan is an Indian independent publisher and bookseller founded in Bombay in 1924.

History

In 1924, founder Ganesh R. Bhatkal, a former employee of

Oxford University Press Oxford University Press (OUP) is the publishing house of the University of Oxford. It is the largest university press in the world. Its first book was printed in Oxford in 1478, with the Press officially granted the legal right to print books ...

India, established the Popular Book Depot as an independent bookseller. In 1962, his successors Sadanand and Ramdas G. Bhatkal created Popular Prakashan Pvt. Ltd. as a publishing company.

Publications

Cookery

Popular Prakashan specialises in cookery titles. Sanjeev Kapoor of '' Khana Khazana'' is Popular's best-selling author and Popular has published more than 85 books by him. These are also available in

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

, Marathi and Gujarati. Rasachandrika: Saraswat Cookery Book is a great compilation of delectable recipes from Maharashtrian and Konkani cuisine. Asha Khatau and Jeroo Mehta have also been published through Popular.

Arts, culture and women's studies

In 1990, Popular Prakashan set up a Kolkata-based associate firm, Bhatkal and Sen, for specialized publishing in the fields of culture and women's studies. These books focus primarily on contemporary debates, grassroots movements, politics and culture as viewed from a critical and progressive standpoint. Popular Prakashan's subsidiary, Foundation B&G, also publishes books on the arts.

Books in Marathi

Popular Prakashan has published titles in Marathi, concentrating mainly on fiction, drama,

literary criticism A genre of arts criticism, literary criticism or literary studies is the study, evaluation, and interpretation of literature. Modern literary criticism is often influenced by literary theory, which is the philosophical analysis of literature's ...

and poetry. Writers in this language include Vinda Karandikar, Gangadhar Gadgil, G.A. Kulkarni, Nirmala Deshpande and Kamal Desai.

Children's books

Popular have published a series of storybooks in association with Chandamama, the oldest children's magazine in India. They have also published the Brainworks series of books in association with Leopard Learning Systems, USA, as well as other early learning titles. Shobhaa De's book for teenagers, ''S's Secret'', was released by Popular Prakashan in December 2009. It has been translated into

and Marathi.

Joint ventures

Popular shares a relationship with

Encyclopædia Britannica The is a general knowledge, general-knowledge English-language encyclopaedia. It has been published by Encyclopædia Britannica, Inc. since 1768, although the company has changed ownership seven times. The 2010 version of the 15th edition, ...

in India with whom it has published over a hundred titles in the last few years. With

National Geographic ''National Geographic'' (formerly ''The National Geographic Magazine'', sometimes branded as ''Nat Geo'') is an American monthly magazine published by National Geographic Partners. The magazine was founded in 1888 as a scholarly journal, nine ...

Popular has published a series on animal life, the human body, weather and the universe. These include ''Life Cycles'', ''Ecosystems'' and ''Animal Adaptations''. They have also published early learning books in collaboration with Modern Publishing, USA. Popular Prakashan have also published children's books in conjunction with

Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...

. In partnership with DeAgostini, Popular Prakashan has published the ''I Get It'' children's reference series and English-language course ''English Interactive''.English Interactive

References

External links

Bhatkal and Sen
{{Authority control Book publishing companies of India Companies based in Mumbai Indian companies established in 1924 Mass media companies established in 1924