Gameplay
''Poppy Playtime'' is a first person survival- horror video game where the player plays as an unnamed retired employee of a toy-making company named Playtime Co., who returns to the company's abandoned toy factory after its staff mysteriously disappeared a decade earlier. There, they discover that the factory is filled with monstrous toys who are alive and malicious towards them, and starts looking for a way to escape the premises. The game features multiple puzzles throughout, which the employee must solve in order to progress further, with some requiring a gadget named the GrabPack, a backpack that can be equipped with two extendable hands which can be used to pull and reach objects from a far distance, conduct electricity, and access certain doors. In "Chapter 2", it can also be used to swing across gaps and, with a green hand obtained during gameplay, transfer electricity between sources. In "Chapter 3", the employee obtains an improved version of the GrabPack, the GrabPack 2.0, that comes with longer wires, jet boosters to enable falling safely from great heights, and the ability to switch the green hand with a purple hand that allows them to jump long distances and an orange finger gun hand that doubles as a flare gun. They also acquire a gas mask to help them navigate areas exposed to the dangerous "Red Smoke". In addition, players can find various VHS tapes throughout the factory that give a more in-depth explanation of the story.Plot
Chapter 1: "A Tight Squeeze"
In 2005, 10 years after the shutdown of a toy production company named Playtime Co., a former employee receives a package containing a note and a VHS tape advertising the company's Poppy Playtime doll and tours of their toy factory before abruptly cutting to spliced-in footage of graffiti of a poppy and a letter requesting them to "find the flower". After watching the tape, the employee complies and returns to the toy factory to do so. Arriving at the now-abandoned factory, the employee acquires a one-handed GrabPack by finding the secret code to access the lobby. There, they encounter Huggy Wuggy, a seemingly giant statue toy on display in the room's center. While trying to unlock another door, the power goes out. Though the employee restores it, they find that the Huggy statue has disappeared. Upon obtaining a second hand for their GrabPack by finding the power cubes for a giant grabber claw, they use a conveyor belt to reach the factory's "Make-a-Friend" section, where they manufacture a toy to progress further. Suddenly, Huggy Wuggy appears and chases them into the vents before they pull a giant crate onto him, sending him seemingly falling to his death at the bottom of the factory. Soon enough, the employee finds the graffiti flower, which leads to a room containing a Poppy Playtime doll inside a glass case. Upon unlocking the case, Poppy acknowledges them before the employee passes out.Chapter 2: "Fly in a Web"
Upon awakening, the employee finds Poppy gone and explores the factory's rear halls before eventually locating Playtime founder Elliot Ludwig's office. There, they re-encounter Poppy, who thanks them for freeing her and offers to help them escape by providing the activation code for the factory's train. However, she is grabbed and pulled deeper into the factory. As the employee approaches the Game Station and the train, they encounter a giant spider-like monster called Mommy Long Legs, who steals a hand from their GrabPack, reveals she is holding Poppy hostage, and challenges the employee to win three games in the Game Station in exchange for the train's code, threatening to kill them if they break the rules. After locating and crafting a new hand for their GrabPack, the employee proceeds through the Game Station. They successfully complete the first two games, obtain two-thirds of the train code, and briefly encounter a friendly female counterpart of Huggy called Kissy Missy before they are forced to escape into subterranean tunnels during the third game, upon realizing that Mommy intentionally rigged it to ensure their demise. An enraged Mommy accuses them of cheating and pursues them back into the factory until she traps her arm in an industrial grinder, which the employee activates, killing her. A needle-fingered hand, later revealed to belong to an experiment called the "Prototype", subsequently collects her body. The employee rescues Poppy, obtains the third part of the train code, and nearly escapes. However, Poppy diverts the train, refusing to let them leave as she requires their help. Before she can explain further, the train runs out of control and derails near a sign pointing to "Playcare", knocking the employee unconscious.Chapter 3: "Deep Sleep"
Following the train derailment, the employee reawakens as a giant cat-like monster called CatNap throws them into a trash compactor. However, they escape and head to Playtime's on-site orphanage, Playcare. Along the way, they find a toy phone and receive advice from a voice referring to himself as "Ollie", who warns them that CatNap, Playcare's guardian and a recalled member of Playtime's "Smiling Critters" line, will try to kill them. On Ollie's instructions, the employee attempts to reroute power from Playcare's many facilities to power the Gas Production Zone and divert a hallucinogenic gas called the "Red Smoke", which CatNap can produce. All throughout, they obtain the GrabPack 2.0, re-encounter Kissy, and reunite with Poppy, who explains she needs their help to kill the Prototype and end its control over the factory. After killing a hostile teacher named Miss Delight, the employee eventually encounters the last Smiling Critter, DogDay, who warns them that CatNap worships the Prototype like a god and mutilated him for defying it before he is killed and possessed by several Mini Smiling Critters, who mount a failed attempt at killing the employee. Following an attack by CatNap, the employee experiences a hallucination wherein Poppy asks about their knowledge of Playtime experimenting on children and turning them into the monsters they have encountered. The employee eventually defeats CatNap by electrocuting him with their overcharged green hand, leading to him combusting into flames when the green hand reacted to his gas before the Prototype kills him and takes his body. After successfully redirecting the Red Smoke, Poppy reveals to the employee footage of the "Hour of Joy", wherein the Prototype ordered Playtime's monsters to kill the employees indiscriminately ten years prior. Reiterating their mission to kill the Prototype, Poppy leads the employee onto a lift to make their descent towards the Prototype's lair, intending to send it back up for Kissy. On the way down however, Poppy hears something attack Kissy and frantically attempts to send the lift back up, but the hatch closes on her and the employee.Chapter 4: "Safe Haven"
Seeing no other choice, Poppy drops off the employee at the bottom of the lift while she goes back up for Kissy. Finding themselves at an underground prison, they make their way inside. However, a computer program called the Doctor learns of their presence and opts to test them. Nonetheless, the employee proceeds further and obtains a flashlight hand. Ollie tries to contact them, but encounters significant interference. The Doctor releases Yarnaby, a leonine monster loyal to him, to hunt the employee, but they receive help in escaping from aCharacters
* The Employee: An unnamed former employee of Playtime Co. who returns to the abandoned toy factory after the company's staff mysteriously disappeared a decade ago. * Elliot Ludwig (voiced by Tom Schalk): The joyful and late founder of Playtime Co. His only desire was to make children happy with his toys. It is unknown if he really had good intentions and was involved in the "Bigger Bodies" Initiative. * Leith Pierre (voiced by Robin Nelson): The heartless, arrogant and unscrupulous successor of Elliot Ludwig that took his role after his death. He had an active role in the "Bigger Bodies" Initiative and treated the experiments like horrific beings. * Stella Greyber (voiced by Nola Klop): The friendly and eccentric Head of Playcare and one of Playtime Co. executives. She had an active role in the "Bigger Bodies" initiative and was in charge of choosing the orphans to experiment on, based on their abilities tested in the Game Station. * Eddie M. N. Ritterman (voiced by Christopher Tester): The recluse and ruthless Head of Research and one of Playtime Co. executives. He had an active role in the "Bigger Bodies" initiative and had the task of keeping the illegal experimentation on the orphans a secret from the factory workers. * The Warden (voiced by Romulo Bernal): The Prison's warden, the Head of Security of Playtime Co. and one of the company executives. During the "Hour of Joy", he made a deal with The Doctor, so he gave him his Omni-Hand to let him open a path to escape the factory. He is now presumably dead. * Poppy Playtime (voiced by Nola Klop): A sentient doll based on the first toy created by Playtime Co. who seeks to uncover the truth behind the company and defeat the Prototype. * Experiment 1170 / Huggy Wuggy: A sloth-like monster based on Playtime Co.'s most successful and memorable toy. * Experiment 1222 / Mommy Long Legs (voiced by Elsie Lovelock): A spider-like monster with elastic limbs and an elastic neck that Playtime Co. created from an orphan named Marie Payne. * Experiment 1172 / Kissy Missy: A friendlier female counterpart to Huggy Wuggy who assists Poppy and the employee in their efforts to stop the Prototype. * Experiment 1006 / The Prototype (voiced by Michael Kovach): A rogue experiment created by Playtime Co. scientists capable of mimicking others' voices. A decade prior, he took control of the company's monsters and enacted a massacre of their employees in an event that would later be dubbed the "Hour of Joy". Throughout Chapters 3 and 4, he mimics the voice of a boy named Ollie (voiced by Jonna-Lynn Alonso) to manipulate Poppy and the Employee. * Experiment 1188 / CatNap: A cat-like monster based on a recalled member of Playtime Co.'s "Smiling Critters" line of scented plush animal dolls who can produce a hallucinogenic gas called the "Red Smoke". Originally an orphan named Theodore Grambell, he was electrocuted while attempting to escape Playtime Co.'s onsite orphanage, Playcare, but was saved by the Prototype. Ever since, CatNap began to worship him like a god. * Miss Delight (voiced by Avalon Delaney): A humanoid teacher trapped in Playcare's on-site school and the last of a series of Miss Delights, who she cannibalized in order to survive. * DogDay (voiced by Baldwin Williams Jr.): A dog-like monster based on a member of Playtime Co.'s "Smiling Critters" line of scented plush animal dolls who CatNap mutilated for defying the Prototype. * Experiment 1160 / Boxy Boo: A jack-in-the-box-like monster and the first successful monster that Playtime Co. created who first appears in the spin-off ''Project: Playtime''. * Experiment 1166 / Yarnaby: A lion-like monster loyal to the Doctor created from an orphan named Quinn Navidson. * Dr. Harley Sawyer / The Doctor (voiced by Baldwin Williams Jr.): A Playtime Co. scientist who conceived the "Bigger Bodies" initiative, oversaw the creation of the company's monsters, and first appears in ''Project: Playtime''. Following the "Theater Incident", his superiors uploaded his mind into Playtime Co.'s computer systems as Experiment 1354. * Experiment 1322 / Doey the Doughman (voiced by Michael Kovach): An amorphous yet mentally unstable clay-like creature who was first created from a boy named Jack Ayers, who fell into a vat of clay in an accident during his visit to the Playtime factory, then two orphans, the compassionate Matthew Hallard and the impulsive Kevin Barnes. * Experiment 1163 / Pianosaurus: A green dinosaur toy with piano keys as teeth who was deemed as a failed experiment for being aggressive towards anything.Development and release
Originally starting out as a Kickstarter campaign, the idea of ''Poppy Playtime'' was originally thought of by game director Isaac Christopherson, stating that people called most indie horror games " walking simulators", giving Mob Entertainment the idea to "create something with gameplay that doesn't feel quite so run-of-the-mill, while still staying exciting, terrifying, and unique". A trailer for the game's first chapter was uploaded in September 2021. In an interview with ''Reception
Critical response
''Poppy Playtime'' was well-received from players upon its initial release, receiving praise for its atmosphere, story, and character design; some considered that the game's short length contributed to its popularity. The game has been compared to the '' Five Nights at Freddy's'' franchise, with '' Screen Rant'' Austin Geiger calling ''Poppy Playtime'' "more engaging" than that series' installment '' Security Breach''. The second chapter received a mixed reception, receiving praise for its voice acting and ending, but also being criticized for its number of bugs and performance issues. Mob Entertainment responded with an apology and began rolling out patches for the aforementioned issues. ''Poppy Playtime'' also quickly gained exposure on platforms such asControversies
In December 2021, on Twitter, the developers announced non-fungible tokens of the in-game posters, which was quickly met with backlash and negative reviews from the community, as well as some users requesting refunds, arguing that the developers put lore of the game behind a paywall. In response, the developers deleted the announcement but were unable to remove the NFTs as well due to a contract they had signed, stating that they have to wait for it to expire. On May 3, 2022, Mob Entertainment's CEO Zach Belanger posted a statement on Twitter where he confirms that all profits earned from the NFTs would be going to the Clean Air Task Force organization. Around ''Poppy Playtime'' release, developer Ekrcoaster claimed that Mob Entertainment plagiarized his game ''Venge''. In the aforementioned statement, Belanger denied the allegations, stating that there was no intent to plagiarize. Dorset Police in England and the Lafayette County, Wisconsin Sheriff's Department both released a statement to parents regarding the character Huggy Wuggy on March 22, 2022, and April 7, respectively, claiming that due to the character's name, various videos were not being blocked by "firewalls" and filtered by parental filters on various platforms, includingOther games
''Project: Playtime''
On October 31, 2022, ''Project: Playtime'', a free-to-play co-op horror prequel spin-off, was announced and later released as early access on Steam on December 12, 2022, missing its original set date of December 6, due to "server backend issues". Six players are assigned as Survivors while another player is given the role of the Monster, which can either be Huggy Wuggy, Mommy Long Legs, or a new jack-in-the-box-themed character named Boxy Boo. Players are tasked with retrieving toy parts in order to assemble a large toy, while the Monster is tasked with finding the Players and killing them.''Poppy Playtime: Forever''
''Poppy Playtime: Forever'' is a game developed by Mob Entertainment and Jazwares and was released on February 29, 2024, on the '' Roblox'' platform. The game allows up to 10 players per server. Players can build their own maps and stories in-game.''Dark Deception: Monsters & Mortals''
The multiplayer horror game ''Dark Deception: Monsters & Mortals'' released the DLC "Poppy Playtime Panic", which offers a stage based on the Playtime Co. toy factory.Film adaptation
In April 2022, Mob Entertainment partnered with Studio71 to produce a film adaptation of the video game. They reportedly sought to bring Roy Lee into the project. The live-action feature will be co-produced and developed byMerchandise
In November 2022, the sale of the Huggy Wuggy plush toys was banned by the Turkish Ministry of Trade, stating that the toys "do not meet the requirements of the Toy Safety Regulation". Ministry of Family and Social Services also said it determined that the toy "had a negative effect on the psychosocial development of children". In early 2023, Huggy Wuggy plush toys – both licensed and unlicensed – were highly in demand with toy sellers worldwide. The toys' popularity was fueled by demand from children who encountered the character on YouTube.Notes
References
External links
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