Pourri (also written ~Pourri) is a company that designs and sells fragrant sprays for toilets. It is the maker of Poo-Pourri, a product composed of

essential oil An essential oil is a concentrated hydrophobic liquid containing volatile (easily evaporated at normal temperatures) chemical compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetheroleum, or simply as the ...

s and other natural compounds that coat the surface of the water. The manufacturer claims that these compounds can contain unpleasant odors. The name of the company is a

pun A pun, also known as a paronomasia in the context of linguistics, is a form of word play that exploits multiple meanings of a term, or of similar-sounding words, for an intended humorous or rhetorical effect. These ambiguities can arise from t ...

potpourri Potpourri ( ) is a mixture of dried, naturally fragrant plant materials used to provide a gentle natural scent, commonly in residential settings. It is often placed in a decorative bowl. Etymology The word "potpourri" comes into English from ...

History

In 2007, after nine months of trying sprays, Suzy Batiz, founded the company and spent $25,000 of her own to begin making Poo-Pourri. The company was advertised by word of mouth for the first six years. In 2013, the company's advertisement video, ''Girls Don't Poop'', starring Bethany Woodruff, made its debut and was seen more than 31 million times. In April 2014, Poo-Pourri was available at 9,000 stores, including CVS,

Bed Bath & Beyond Bed Bath & Beyond was an American big-box retail chain specializing in housewares, furniture, and specialty items. Headquartered in Union, New Jersey, the chain operated stores in the United States and Canada, and was once counted among the ...

, Ulta,

ACE An ace is a playing card, die or domino with a single pip. In the standard French deck, an ace has a single suit symbol (a heart, diamond, spade, or a club) located in the middle of the card, sometimes large and decorated, especially in the ...

and

True Value The True Value Company is an American wholesaler and Hardware store brand. The corporate headquarters are located in Chicago. Historically True Value was a cooperative owned by retailers, but in 2018 it was purchased by ACON Investments. In Oc ...

. By January 2016, the company had sold over 17 million bottles of Poo-Pourri, and that October, their new online video team, 'Number 2 Productions', sent out the video, ''How to Poop at a Party''. In 2016, Poo-Pourri was valued at $300 million. By May 2019, the company had sold over 60 million bottles of Poo-Pourri and its videos had over 350 million combined views. In 2022, the company rebranded from Poo~Pourri to ~Pourri and branched out into other categories of odor elimination.

Recognition

USA Today ''USA Today'' (often stylized in all caps) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth in 1980 and launched on September 14, 1982, the newspaper operates from Gannett's corporate headq ...

'' called ''Girls Don't Poop'' one of 2013's worst advertisements. In May 2014, at the 18th Annual Webby Awards ceremony, Poo-Pourri won the People's Voice Award in the Consumer Goods category and

Edison Award The Edison Award is an annual Dutch music prize awarded for outstanding achievements in the music industry. It is comparable to the American Grammy Award. The Edison award itself is a bronze replica of a statuette of Thomas Edison, designed by ...

in the Innovative Services category. That year,

Giuliana Rancic Giuliana Rancic (; ; born August 17, 1974) is an Italian-born American Entertainment journalism, entertainment reporter and television personality. She is a co-anchor of ''E! News'' and resides in Chicago and Los Angeles. Early life Rancic was bo ...

picked Poo-Pourri as her 'top gift for coworkers' for ''

E! News ''E! News'', previously known as ''E! News Daily'' and ''E! News Live'', is the infotainment, entertainment news operation for the cable network E! in the United States. Its former on-air weekday newscast debuted on September 1, 1991, and prima ...

' Holiday Gift Guide''. In 2015 and 2016, the '' Inc.'' ''5,000'' list included Poo-Pourri, and in 2016, the spray was one of the magazine's ''27 Coolest Products''. In November 2016,

Kathy Lee Gifford Kathryn Lee Gifford (née Epstein; born August 16, 1953) is an American television presenter, singer, songwriter, actress, and author. From 1985 to 2000, she and Regis Philbin hosted the talk show '' Live! with Regis and Kathie Lee''. Gifford is ...

listed Poo-Pourri as one of her 'favorite things' on the ''

Today Show ''Today'' (also called ''The Today Show'') is an American morning television show that airs weekdays from 7:00 a.m. to 11:00 a.m. on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television ...

''. In 2019, Batiz was recognized o
Forbes
Richest Self-Made Women list.

References

{{Reflist, 2 Advertising campaigns Perfumes