This is a list of notable
polling organizations by country. All the major
television network
A television broadcaster or television network is a telecommunications network for the distribution of television show, television content, where a central operation provides programming to many television stations, pay television providers or ...
s, alone or in conjunction with the largest newspapers or magazines, in virtually every country with elections, operate their own versions of polling operations, in collaboration or independently through various applications.
Several organizations try to monitor the behavior of polling firms and the use of polling and statistical data, including the
Pew Research Center
The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It ...
and, in Canada, the Laurier Institute for the Study of Public Opinion and Policy.
Australia
*
AC Nielsen Polling – formerly published in
Fairfax newspapers, withdrawn in 2014
[
*]Essential Media Communications
Essential Media Communications Pty Ltd, also known as Essential Media, Essential Research, or simply Essential, is an Australian public relations and market research company known for its political campaigns and opinion polls. History and work
...
– formerly published on Crikey
Crikey is an Australian online news outlet founded in 1999. It consists of a website and email newsletter available to subscribers.
History
Crikey was founded by the activist shareholder Stephen Mayne, a journalist and former staffer of the ...
website, now in ''Guardian Australia
''Guardian Australia'' is the Australian website of the British global online and print newspaper, ''The Guardian''.
Available solely in an Online newspaper, online format, the newspaper's launch was led by Katharine Viner in time for the 201 ...
''[
* Galaxy Research – now part of YouGov][
* Ipsos Australia – published in ]Nine Entertainment
Nine Entertainment Co. Holdings Limited is an Australian publicly listed company with holdings in mass media radio and television broadcasting, publishing and digital media. It uses Nine as its corporate branding.
The entity is largely a succ ...
's former Fairfax newspapers, ''The Sydney Morning Herald
''The Sydney Morning Herald'' (''SMH'') is a daily Tabloid (newspaper format), tabloid newspaper published in Sydney, Australia, and owned by Nine Entertainment. Founded in 1831 as the ''Sydney Herald'', the ''Herald'' is the oldest continuous ...
'', ''The Age
''The Age'' is a daily newspaper in Melbourne, Australia, that has been published since 1854. Owned and published by Nine Entertainment, ''The Age'' primarily serves Victoria (Australia), Victoria, but copies also sell in Tasmania, the Austral ...
'' and the ''Australian Financial Review
The ''Australian Financial Review'' (''AFR'') is an Australian compact daily newspaper with a focus on business, politics and economic affairs. The newspaper is based in Sydney, New South Wales, and has been published continuously since its foun ...
'',[ but withdrew from political polling after an unpredicted result in the 2019 election, although continues the relationship with other polls]
*Newspoll
Newspoll is an Australian opinion polling brand, published by ''The Australian'' and administered by Australian polling firm Pyxis Polling & Insights. Pyxis is founded by the team led by Dr Campbell White, who redesigned Newspoll's methodology ...
– published in News Limited's ''The Australian
''The Australian'', with its Saturday edition ''The Weekend Australian'', is a broadsheet daily newspaper published by News Corp Australia since 14 July 1964. As the only Australian daily newspaper distributed nationally, its readership of b ...
'' newspaper[
*]ReachTEL
ReachTEL is a market research company founded and based in Australia, now owned by the American multinational company Equifax. It conducts regular opinion polling for Australian politics.
History
ReachTEL was founded by James Stewart and Nick A ...
– used by Nine Entertainment for single-seat and state election polling[
*]Roy Morgan Research
Roy Morgan, formerly known as Roy Morgan Research, is an independent Australian social and political market research and public opinion statistics company headquartered in Melbourne, Victoria. It operates nationally as Roy Morgan and internatio ...
– published online and given away[
* UComms, which has links to unions ]ACTU
The Australian Council of Trade Unions (ACTU), originally the Australasian Council of Trade Unions, is the largest peak body representing workers in Australia. It is a national trade union centre of 46 affiliated trade union, unions and eight t ...
and CFMMEU – formerly used by Fairfax, then by Nine Entertainment for single-seat and state elections[
*]YouGov
YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
History
2000–2010
Stephan Shakespeare and Nadhim ...
– published in News Limited's '' Weekly Times''
Brazil
*IBOPE
The Brazilian Institute of Public Opinion and Statistics (IBOPE based on the Portuguese language name, Instituto Brasileiro de Opinião Pública e Estatística) is a Brazilian originated global market research company. IBOPE provides data on media ...
(Instituto Brasileiro de Opinião Pública e Estatística) which acronym has become the Brazilian household word for TV audience rating and a slang word that indicates that a meeting or similar function had significant attendance.
OPUS Research
Canada
* Abacus Data
* EKOS Research Associates
* Environics Research Group
* Forum Research
* Ipsos-Reid
* Léger Marketing
* Mainstreet Research
* Nanos Research
* Pollara
France
* Harris Insights & Analytics
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software ...
* Institut français d'opinion publique
The Institut français d'opinion publique (IFOP; ) is an international polling and market research firm, whose motto is "Connection creates value".
It was founded on 1 December 1938 by Jean Stoetzel, former Sorbonne professor, after he met Ge ...
* Ipsos
Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...
* Kantar TNS
Kantar TNS is a global market research and market information group with offices in over 80 countries. Formerly listed on the London Stock Exchange and a constituent of the FTSE 250 Index, the firm was acquired by WPP Group for £1.6 billion in O ...
* Médiamétrie
*
* CSA
* Odoxa
* Elabe
Germany
* Allensbach Institute
* Forsa institute
* Infratest dimap
India
PoliticalEDGE
Iran
* Ayandeh – closed in 2002 and director Abbas Abdi
Abbas Abdi (; ; born 1 October 1956) is an Iranian reformist. He is also a journalist, self-taught sociologist, and social activist.
Biography
Abdi was born in 1956. He studied polymer engineering at Tehran Polytechnic. He worked briefly in ...
arrested
Mexico
*Ipsos
Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...
Rubrum
New Zealand
* Colmar Brunton
Philippines
*Pulse Asia
Pulse Asia Research Inc. is a public opinion Opinion poll, polling body in the Philippines. It was founded by Professor Emeritus Felipe B. Miranda (M.A. Political Science, University of Chicago) of the University of the Philippines Diliman.
Puls ...
* Social Weather Stations
Ukraine
* Kyiv International Institute of Sociology
* Razumkov Centre A policy think tank also widely published throughout Ukraine
* Research & Branding Group, widely published throughout Ukraine and Internationally. Works include exit polls and regular surveys of the public's political opinions
United Kingdom
*ComRes
Savanta is a market research consultancy based in London, England. Established in 2003 as Communicate Research Ltd, then ComRes, it was a founding member of the British Polling Council in 2004, and, by 2016, it was described one of the UK's "mos ...
, retained pollster for the BBC
The British Broadcasting Corporation (BBC) is a British public service broadcaster headquartered at Broadcasting House in London, England. Originally established in 1922 as the British Broadcasting Company, it evolved into its current sta ...
and ''The Independent
''The Independent'' is a British online newspaper. It was established in 1986 as a national morning printed paper. Nicknamed the ''Indy'', it began as a broadsheet and changed to tabloid format in 2003. The last printed edition was publis ...
''
* ICM
* Ipsos MORI (formerly MORI)
*Populus
''Populus'' is a genus of 25–30 species of deciduous flowering plants in the family Salicaceae, native to most of the Northern Hemisphere. English names variously applied to different species include poplar (), aspen, and cottonwood.
The we ...
, official ''The Times
''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'' pollster
* Qriously
* Survation, previously pollster to ''The Mail on Sunday
''The Mail on Sunday'' is a British conservative newspaper, published in a tabloid format. Founded in 1982 by Lord Rothermere, it is the biggest-selling Sunday newspaper in the UK. Its sister paper, the ''Daily Mail'', was first published i ...
'', ''Daily Mirror
The ''Daily Mirror'' is a British national daily Tabloid journalism, tabloid newspaper. Founded in 1903, it is part of Mirror Group Newspapers (MGN), which is owned by parent company Reach plc. From 1985 to 1987, and from 1997 to 2002, the tit ...
'', '' Daily Record'' and ''Sky News
Sky News is a British free-to-air television news channel, live stream news network and news organisation. Sky News is distributed via an English-language radio news service, and through online channels. It is owned by Sky Group, a division of ...
''
* Kantar Group
*YouGov
YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
History
2000–2010
Stephan Shakespeare and Nadhim ...
United States
Statistician Nate Silver
Nathaniel Read Silver (born January 13, 1978) is an American statistician, political analyst, author, sports gambler, and poker player who Sabermetrics, analyzes baseball, basketball and Psephology, elections. He is the founder of ''FiveThirty ...
of ''FiveThirtyEight
''FiveThirtyEight'', also rendered as ''538'', was an American website that focused on opinion poll analysis, politics, economics, and sports blogging in the United States.
The website, which took its name from the number of electors in the U ...
'' maintains a list of pollsters who conduct surveys in U.S. political elections and assigns each pollster a rating based on its methodology
In its most common sense, methodology is the study of research methods. However, the term can also refer to the methods themselves or to the philosophical discussion of associated background assumptions. A method is a structured procedure for bri ...
and historical accuracy.[Nate Silver]
FiveThirtyEight's Pollster Ratings
''FiveThirtyEight'' (last accessed October 6, 2016). Silver also lists the number of polls analyzed for each pollster.
Cygnal
* Elway Research
*Emerson College
Emerson College is a private college in Boston, Massachusetts, United States. It also maintains campuses in Los Angeles and Well, Limburg, Netherlands (Kasteel Well). Founded in 1880 by Charles Wesley Emerson as a "school of Public Speaking, o ...
Polling
* Field Research Corporation ( Field Poll) – see Mervin Field
*Franklin Pierce University
Franklin Pierce University is a private university in Rindge, New Hampshire, United States. It was founded as Franklin Pierce College in 1962, combining a liberal arts foundation with coursework for professional development, professional preparat ...
Polling
*Gallup Poll
Gallup, Inc. is an American multinational analytics and advisory company based in Washington, D.C. Founded by George Gallup in 1935, the company became known for its public opinion polls conducted worldwide. Gallup provides analytics and man ...
*Harris Insights & Analytics
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software ...
*Ipsos
Ipsos Group S.A. (; derived from the Latin expression, ) is a multinational market research and consulting firm with headquarters in Paris, France. The company was founded in 1975 by Didier Truchot, Chairman of the company, and has been publ ...
* Marist Institute for Public Opinion
* Monmouth University Polling Institute
* Morning Consult
*NORC at the University of Chicago
NORC at the University of Chicago, previously the National Opinion Research Center, is an independent social research organization in the United States. Established in 1941, its corporate headquarters is located in downtown Chicago, with office ...
(formerly the National Opinion Research Center)
*Nielsen ratings
Nielsen Media Research (NMR) is an American firm that measures media audiences, including television, radio, theatre, films (via the AMC Theatres MAP program), and newspapers. Headquartered in New York City, it is best known for the Nielsen rat ...
* Patriot Polling
*Pew Research Center
The Pew Research Center (also simply known as Pew) is a nonpartisan American think tank based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the world. It ...
* Public Policy Institute of California
*Public Policy Polling
Public Policy Polling (PPP) is an American polling firm affiliated with the Democratic Party. Founded in 2001 by businessman Dean Debnam, the firm is based in Raleigh, North Carolina. Debnam died in 2024. Tom Jensen serves as the firm's directo ...
* Quinnipiac University Polling Institute
* Rasmussen Reports
* Research 2000 (''defunct'')
* Siena Research Institute at Siena College
Siena College is a Private college, private Franciscan college in Loudonville, New York, United States. It was founded by the Order of Friars Minor in 1937 and is named after the Franciscan friar Bernardino of Siena. The college enrolls approxi ...
* St. Norbert College Strategic Research Institute (Wisconsin Survey)
*Suffolk University Political Research Center
The Suffolk University Political Research Center (SUPRC) is an opinion polling center at Suffolk University in Boston, Massachusetts.
History, organization, and leadership
Founded in 2002, the center mostly conducts national and statewide polls,< ...
(SUPRC)
*SurveyMonkey
SurveyMonkey Inc. (formerly Momentive Global Inc. from 2021 to 2023) is an experience management company that offers cloud-based software in brand insights, market insights, product experience, employee experience, customer experience, online sur ...
*SurveyUSA
SurveyUSA is a polling firm in the United States. It conducts market research for corporations and interest groups, but is best known for conducting opinion polls for various political offices and questions. SurveyUSA conducts these opinion poll ...
* Susquehanna Polling & Research
* Trafalgar Group
*University of Massachusetts Lowell
The University of Massachusetts Lowell (UMass Lowell and UML) is a Public university, public research university in Lowell, Massachusetts, with a satellite campus in Haverhill, Massachusetts. It is the northernmost member of the University of M ...
Center for Public Opinion
*University of New Hampshire
The University of New Hampshire (UNH) is a Public university, public Land-grant university, land-grant research university with its main campus in Durham, New Hampshire, United States. It was founded and incorporated in 1866 as a land grant coll ...
Survey Center (Granite State Poll)
*YouGov
YouGov plc is a international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.
History
2000–2010
Stephan Shakespeare and Nadhim ...
* Zogby International
See also
* National Election Pool (United States)
References
{{DEFAULTSORT:Opinion Poll
Polling
Public opinion