A point-of-sale display (POS display) is a specialised form of

sales promotion Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations. Sales promotion uses both media and non-media marketing ...

that is found near, on, or next to a checkout counter (the "

point of sale The point of sale (POS) or point of purchase (POP) is the time and place at which a retail transaction is completed. At the point of sale, the merchant calculates the amount owed by the customer, indicates that amount, may prepare an invoice f ...

"). They are intended to draw the customers' attention to products, which may be new products, or on special offer, and are also used to promote special events, e.g. seasonal or holiday-time sales. POS displays can include free standing display units (FSDU), shelf edging, dummy packs, strut cards,

standee A standee is a large self-standing display promoting a movie, product or event, or Point of sale display, point-of-sale advertising, often in the form of a life-size cut-out figure. They are typically made of Paperboard, foam-board, and may ran ...

s, hanging signs, counter display units (CDU), display packs,

endcap In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage. It is often availab ...

display stand A display stand is a free-standing physical fitting in a shop on which products are arranged. It is an advertising and merchandising tool that has a direct impact on product sales. Artwork or statuary may also have a display stand to hold ite ...

s, mobiles,

poster A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both typography, textual and graphic elements, although a poster may be either wholly graphical or w ...

s, and

banner A banner can be a flag or another piece of cloth bearing a symbol, logo, slogan or another message. A flag whose design is the same as the shield in a coat of arms (but usually in a square or rectangular shape) is called a banner of arms. Also, ...

s. POS can also refer to systems used to record transactions between the customer and the commerce.

Examples

Usually, in smaller retail outlets, POS displays are supplied by the manufacturer of the products,and also sited, restocked and maintained by one of their regular salespersons. This is less common in

supermarket A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. Strictly speaking, a supermarket is larger and has a wider selecti ...

s as they can control the activities of their suppliers due to their large purchasing power, and prefer to use their own material designed to be consistent with their corporate theme and store layout.

Free Standing Display Units (FSDU)

Free standing display units are designed to attract the attention of customers and promote key retail products or messages. They are often placed strategically within the

customer journey Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral responses of a customer during all stages of the consumption process including pre-purchase, consumption, and post-purchase sta ...

, and utilize bright colours and graphics to stand out visually and encourage shoppers to buy. Retailers have been criticized for using FSDUs near checkouts to promote sugary snacks.

References

External links

* {{DEFAULTSORT:Point Of Sale Display marketing techniques retail store elements sales promotion

Examples

Free Standing Display Units (FSDU)

See also

References

External links