Pogo is an Indian pay television channel owned and operated by Warner Bros. Discovery India under its International division, as part of Cartoon Network India as the network's sister channel. It was launched on 1 January 2004. It broadcasts both animated and live action programming.

Broadcast

In India and Sri Lanka, Pogo is available as a 24-hour channel. A time-based block version is shown in

Nepal Nepal, officially the Federal Democratic Republic of Nepal, is a landlocked country in South Asia. It is mainly situated in the Himalayas, but also includes parts of the Indo-Gangetic Plain. It borders the Tibet Autonomous Region of China Ch ...

and

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Pogo is available as a block in

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and

Pakistan Pakistan, officially the Islamic Republic of Pakistan, is a country in South Asia. It is the List of countries and dependencies by population, fifth-most populous country, with a population of over 241.5 million, having the Islam by country# ...

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. In

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Pogo is available as a block on Family Channel 13.

History

2004–2010

Pogo was officially launched on 1 January 2004 in English,

Hindi Modern Standard Hindi (, ), commonly referred to as Hindi, is the Standard language, standardised variety of the Hindustani language written in the Devanagari script. It is an official language of India, official language of the Government ...

, Tamil by Turner International India. After its launch, the channel primarily broadcast programming from

and

Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...

such as '' Tweenies'', '' Beakman's World'', ''

Looney Tunes ''Looney Tunes'' is an American media franchise produced and distributed by Warner Bros. The franchise began as a series of animated short films that originally ran from 1930 to 1969, alongside its spin-off series ''Merrie Melodies'', during t ...

'', and '' Scooby-Doo''. The channel aired '' Wallace & Gromit'', '' Mr. Bean: The Animated Series'', '' Lois & Clark: The New Adventures of Superman'', and '' Walking with Dinosaurs''. during its starting days. In 2004 the channel launched '' Takeshi's Castle'' and premiered '' Harry Potter movies''. On 1 March 2005, Pogo had '' Takeshi's Castle'' dubbed over with commentary from Bollywood personality and anchor, Jaaved Jaaferi. In January 2005 the channel celebrated its 2nd anniversary by featuring a special programming franchise ‘''Ek Se Bhale Do''’ that included double episodes of the most loved shows and blockbuster movies shown on the channel at that time. On 2 January 2005, the channel launched an exciting, initiative ''POGO Funtakshari''. On 6 June 2005, the channel premiered '' Shaktimaan''. The channel became 2nd most viewed channel in ratings after its sister channel

which was on 1st. The channel launched Tiny TV block featuring preschool shows.

2010–2013

In 2010, Pogo began focusing more on live action programming than animated series. In June 2010, the channel premiered '' Kumbh Karan''. And relaunched its preschool featuring block Tiny TV In 2011, Pogo began to compete with its sister channel

in ratings which was leading in viewership at that time. The channel began airing shows such as ''

Batman Batman is a superhero who appears in American comic books published by DC Comics. Batman was created by the artist Bob Kane and writer Bill Finger, and debuted in Detective Comics 27, the 27th issue of the comic book ''Detective Comics'' on M ...

'', '' The Powerpuff Girls'', and more. Pogo acquired the rights of '' Chhota Bheem'' and subsequently began airing the show, which became hugely successful in India. In 2012, Pogo became leading kids channel in India by surpassing its sister channel Cartoon Network in ratings and enjoyed to be the No. 1 kids channel in India. '' Chhota Bheem'' proven to be huge success for Pogo. The channel started airing more local shows including ''Chhota Bheem''. In February 2013, the Government of Bangladesh banned the broadcast of Pogo in the country, as it was accused of broadcasting there without authorization. On 6 June 2013, the channel premiered Krish, Trish and Baltiboy.

2014–2017

In 2014, the channel celebrated its 10th anniversary. In January 2014, the channel premiered ''Obbochama-Kun'' and premiered ''Chhota Bheem - Neeli Pahaadi Movie'' on 26 January. In 2015, the channel was launched in

as a block on ''Family Channel 13''. On 19 December 2015, the channel premiered Wabbit. In January 2016, Pogo premiered '' Yokai Watch'' on 11 January and Tashi on 23 January. In 2017, Pogo rebranded with a new logo and look and the channel began classic shows from Hanna-Barbera, such as '' Tom and Jerry'' and '' Scooby-Doo''. '' Grizzy & the Lemmings'' started to air on the channel on 2 January, '' Oddbods'' on 9 January and '' Andy Pirki'' on 3 December.

2018–2021

In 2018, Pogo started more focus on ''Chhota Bheem'', ''Mighty Raju'', '' Tik Tak Tail'', etc. and hence stopped some of the international shows. Pogo broadcast mostly Indian series and some international shows. From 2019 to 2020, the channel shifted its focus to Indian animation. Pogo TV became the third most watched kids channel across all genres with TRP in December 2020. In 2020, Pogo stopped all international shows and aired only Indian Animations like ''Chhota Bheem'', ''Dabangg'', '' Roll No 21'', ''Lambuji Tinguji'' and '' Bandbudh Aur Budbak''. Pogo aired an animated movie ''Shaktimaan New TV Special'' on 14 November 2021. A Telugu-language audio track was added again to Pogo replacing the

English-language English is a West Germanic language that developed in early medieval England and has since become a English as a lingua franca, global lingua franca. The namesake of the language is the Angles (tribe), Angles, one of the Germanic peoples th ...

audio track on 30 November 2021.

2022–present

In 2022, Pogo resumed airing international shows such as '' Grizzy and the Lemmings'', '' Mr. Bean: The Animated Series'' and '' Yo-kai Watch''. On 22 August 2022, '' Ekans – Snakes Awake'', an original animated series of Cartoon Network (India) was shifted on Pogo TV. On 4 September 2022 the channel premiered its special episode titled ''Ekans: Origin Story''. The channel also launched an original movie of that series titled ''Ekans: The Mystery Of Three Gems'' on 9 October 2022, at 12:30 PM IST. The theatrical film of that series titled ''Ekans – Hero Ek Villain Anek'' was launched on the channel on 16 October 2022. On 3 December 2022, Pogo launched '' Dennis the Menace and Gnasher''. Following the Warner Bros. Discovery India merger in mid-July 2022 (which made competitor Discovery Kids a sister network to both Pogo and Cartoon Network), on 24 December 2022, '' Little Singham'' was moved from Discovery Kids to Pogo. On 1 March 2023, the channel launched a mini-series ''New Big Picture'' featuring Chhota Bheem. In April 2023, the channel celebrated 15th anniversary of ''Chhota Bheem'' with back-to-back episodes and movies. On 15 August 2023, the channel celebrated 6th birthday of Little Singham and premiered ''Baby Little Singham'' on the same day. On 21 October 2023, the channel along with its sister channel

premiered first ever localized version of '' Tom and Jerry'' animated by two animation Studios based in

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

and

Singapore Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...

References

External links

Official website
{{DEFAULTSORT:Pogo TV Cartoon Network (Indian TV channel) Boomerang (TV network) Pogo (TV channel) Television stations in Mumbai Children's television channels in India Indian animation Television channels and stations established in 2004 2004 establishments in Maharashtra Warner Bros. Discovery networks Warner Bros. Discovery India