PODi, the Digital Printing Initiative is an organization that helps set strategic direction in the

digital print Digital printing is a method of printing from a digital-based image directly to a variety of media. It usually refers to professional printing where small-run jobs from desktop publishing and other digital sources are printed using large-forma ...

industry. Membership – PODi members are industry leaders representing all facets of the digital printing ecosystem, including print and marketing service providers, enterprise marketers and manufacturers of software and hardware systems. PODi helps members integrate powerful digital technologies into their marketing, IT and management strategies. Members companies include EFI,

Canon Canon or Canons may refer to: Arts and entertainment * Canon (fiction), the material accepted as officially written by an author or an ascribed author * Literary canon, an accepted body of works considered as high culture ** Western canon, th ...

, HP,

Kodak The Eastman Kodak Company, referred to simply as Kodak (), is an American public company that produces various products related to its historic basis in film photography. The company is headquartered in Rochester, New York, and is incorporated i ...

, PageFlex,

Xerox Xerox Holdings Corporation (, ) is an American corporation that sells print and electronic document, digital document products and services in more than 160 countries. Xerox was the pioneer of the photocopier market, beginning with the introduc ...

, and XMPie. These and many more members have cooperated in the development of the

PPML PPML (Personalized Print Markup Language) is an XML-based industry standard printer language for variable data printing defined by PODi. The industry-wide consortium of 13 companies was initially formed to create PPML, and now has more than 400 me ...

variable data language, and more broadly, digital print standards development worldwide. PODi hosts the world's largest collection (over 500) of digital print case studies. Its annual conference, the AppForum, is the only independent thought leadership event expressly for the digital printing industry. Since the first event in 2002, AppForum has provided a unique platform for the digital printing community to come together, learn from people who are actually succeeding with variable data printing, print on demand, relevant marketing, cross media, web to print, QR Codes, augmented reality, and all the newest applications. PODi also hosts educational webinars throughout the year, and has a growing toolbox of aids and training for the process used for selling the new, more profitable, applications. PODi is managed by Caslon in North America and internationally. Other affiliates manage communities in the United Kingdom and Europe. Membership is open to all businesses who own a digital printing press, use digital printing as an integral part of their marketing plans, provide support to the industry, or have a passion for the opportunities and applications that digital printing is adding to the future of relevant marketing.

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External links

* Digital press {{compu-stub