is a Japanese sweet
snack food
A snack is a small portion of Human food, food generally Eating, eaten between meals. Snacks come in a variety of forms including Food packaging, packaged snack foods and other processed foods, as well as items made from fresh ingredients at ho ...
produced by the
Ezaki Glico food company. Pocky was first sold in 1966, and was invented by Yoshiaki Koma. It consists of coated
biscuit
A biscuit is a flour-based baked food item. Biscuits are typically hard, flat, and unleavened. They are usually sweet and may be made with sugar, chocolate, icing, jam, ginger, or cinnamon. They can also be savoury, similar to crackers.
...
sticks. It was named after the Japanese
onomatopoeic
Onomatopoeia (or rarely echoism) is a type of word, or the process of creating a word, that phonetically imitates, resembles, or suggests the sound that it describes. Common onomatopoeias in English include animal noises such as ''oink'', '' ...
word , which is supposed to resemble the sound of the snack being cracked.
The original chocolate-coated Pocky was followed by an almond-coated variant in 1971, and a strawberry coating in 1977. Today, the product line includes variations in the flavored coatings, such as
milk
Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...
,
mousse
A mousse (, ; ) is a soft prepared food that incorporates air bubbles to give it a light and airy texture. Depending on preparation techniques, it can range from light and fluffy to creamy and thick. A mousse may be sweet or savory. as early ...
,
matcha
is a finely ground powder of green tea specially processed from shade-grown tea leaves. Shade growing gives matcha its characteristic bright green color and strong umami flavor. Matcha is typically consumed suspended in hot water.
Matcha ori ...
(green tea),
honey
Honey is a sweet and viscous substance made by several species of bees, the best-known of which are honey bees. Honey is made and stored to nourish bee colonies. Bees produce honey by gathering and then refining the sugary secretions of pl ...
,
banana
A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large treelike herbaceous flowering plants in the genus '' Musa''. In some countries, cooking bananas are called plantains, distinguishing the ...
,
cookies and cream,
strawberry
The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...
and
coconut
The coconut tree (''Cocos nucifera'') is a member of the palm tree family (biology), family (Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, ...
, and themed products such as "Decorer Pocky", with colorful decorative stripes in the coating, and "Men's Pocky", a "mature" dark (bittersweet) chocolate version.
World distribution
Pocky is a very popular treat in Japan, especially among teenagers. In bars, it is sometimes served with a glass of ice water or milk.
It also has a significant presence in other
Asia
Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
n countries, such as
China
China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
,
South Korea
South Korea, officially the Republic of Korea (ROK), is a country in East Asia. It constitutes the southern half of the Korea, Korean Peninsula and borders North Korea along the Korean Demilitarized Zone, with the Yellow Sea to the west and t ...
,
Thailand
Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...
,
Indonesia
Indonesia, officially the Republic of Indonesia, is a country in Southeast Asia and Oceania, between the Indian Ocean, Indian and Pacific Ocean, Pacific oceans. Comprising over List of islands of Indonesia, 17,000 islands, including Sumatra, ...
, the
Philippines
The Philippines, officially the Republic of the Philippines, is an Archipelagic state, archipelagic country in Southeast Asia. Located in the western Pacific Ocean, it consists of List of islands of the Philippines, 7,641 islands, with a tot ...
,
Laos
Laos, officially the Lao People's Democratic Republic (LPDR), is the only landlocked country in Southeast Asia. It is bordered by Myanmar and China to the northwest, Vietnam to the east, Cambodia to the southeast, and Thailand to the west and ...
,
Malaysia
Malaysia is a country in Southeast Asia. Featuring the Tanjung Piai, southernmost point of continental Eurasia, it is a federation, federal constitutional monarchy consisting of States and federal territories of Malaysia, 13 states and thre ...
,
Singapore
Singapore, officially the Republic of Singapore, is an island country and city-state in Southeast Asia. The country's territory comprises one main island, 63 satellite islands and islets, and one outlying islet. It is about one degree ...
,
Hong Kong
Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...
,
Taiwan
Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
,
India
India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...
,
Burma
Myanmar, officially the Republic of the Union of Myanmar; and also referred to as Burma (the official English name until 1989), is a country in northwest Southeast Asia. It is the largest country by area in Mainland Southeast Asia and ha ...
,
Brunei
Brunei, officially Brunei Darussalam, is a country in Southeast Asia, situated on the northern coast of the island of Borneo. Apart from its coastline on the South China Sea, it is completely surrounded by the Malaysian state of Sarawak, with ...
and
Vietnam
Vietnam, officially the Socialist Republic of Vietnam (SRV), is a country at the eastern edge of mainland Southeast Asia, with an area of about and a population of over 100 million, making it the world's List of countries and depende ...
. In Malaysia, Pocky was sold under the name "Rocky" for five decades. It was rebranded under the name "Pocky" in 2014, along with a new package design and slogan. Commercials featuring Malaysian singer
Yuna, also began to air in 2015 in order to give brand recognition and a sales boost.
In
Europe
Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
, Pocky is produced under license by
Mondelēz International
Mondelēz International, Inc. ( ) is an American Multinational corporation, multinational confectionery, food industry, food, Holding company, holding, drink industry, beverage and snack food company based in Chicago. Mondelez has an annual rev ...
and sold under the name "Mikado" in
Austria
Austria, formally the Republic of Austria, is a landlocked country in Central Europe, lying in the Eastern Alps. It is a federation of nine Federal states of Austria, states, of which the capital Vienna is the List of largest cities in Aust ...
,
Belgium
Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
,
France
France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...
,
Germany
Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...
,
Greece
Greece, officially the Hellenic Republic, is a country in Southeast Europe. Located on the southern tip of the Balkan peninsula, it shares land borders with Albania to the northwest, North Macedonia and Bulgaria to the north, and Turkey to th ...
,
Italy
Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
,
Ireland
Ireland (, ; ; Ulster Scots dialect, Ulster-Scots: ) is an island in the North Atlantic Ocean, in Northwestern Europe. Geopolitically, the island is divided between the Republic of Ireland (officially Names of the Irish state, named Irelan ...
,
Luxembourg
Luxembourg, officially the Grand Duchy of Luxembourg, is a landlocked country in Western Europe. It is bordered by Belgium to the west and north, Germany to the east, and France on the south. Its capital and most populous city, Luxembour ...
,
Spain
Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...
,
Switzerland
Switzerland, officially the Swiss Confederation, is a landlocked country located in west-central Europe. It is bordered by Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland ...
, the
Netherlands
, Terminology of the Low Countries, informally Holland, is a country in Northwestern Europe, with Caribbean Netherlands, overseas territories in the Caribbean. It is the largest of the four constituent countries of the Kingdom of the Nether ...
and the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...
. "Mikado" can be found at most supermarkets and many international food stores.
In the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
, Pocky can be found in
Asian supermarket
In non-Asian countries, an Asian supermarket largely describes a category of grocery stores that focuses and stocks items and products imported from countries located in the Far East (e.g. East Asia, East, Southeast Asia, Southeast and South Asia ...
s and the international section of most large supermarkets; such retailers include
World Market,
H-E-B
H-E-B Grocery Company, LP, is an American privately held company, privately held supermarket chain based in San Antonio, San Antonio, Texas, with more than 435 stores throughout Texas and Mexico. The company also operates Central Market (Texas) ...
,
Wegmans,
Kroger
The Kroger Company, or simply Kroger, is an American retail company that operates (either directly or through its subsidiaries) supermarkets and multi-department stores throughout the United States.
Founded by Bernard Kroger in 1883 in Cinc ...
,
Jungle Jim's International Market
Jungle Jim's International Market, formerly Jungle Jim's Farmer's Market, is a large specialty supermarket in Fairfield, Ohio, with a satellite location in Union Township, Clermont County, both near Cincinnati. The main location is roughly 200 ...
,
Costco
Costco Wholesale Corporation is an American multinational corporation which operates a chain of membership-only big-box warehouse club retail stores. As of 2021, Costco is the third-largest retailer in the world, and as of August 2024, Cos ...
,
Walmart
Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores in the United States and 23 other ...
(in the Asian foods aisle), some
Target stores, some
Walgreens
Walgreens is an American pharmacy store chain. It is the second largest in the United States, behind CVS Pharmacy. As of March 2025, the company operated more than 8,700 stores in the U.S.
Walgreens has been the subject of a number of lawsuit ...
,
Meijer
Meijer Inc. (, ) is an American supercenter chain that primarily operates throughout the Midwestern United States. Its corporate headquarters are in Walker, Michigan. Founded in 1934 as a supermarket chain, Meijer is credited with pioneering ...
,
Fiesta,
Barnes & Noble
Barnes & Noble Booksellers is an American bookseller with the largest number of retail outlets in the United States. The company operates approximately 600 retail stores across the United States.
Barnes & Noble operates mainly through its B ...
, and
anime convention
An anime and manga convention (often called just anime convention) is a fan convention with a primary focus on anime, manga and Japanese culture. Anime conventions are commonly multi-day events hosted at convention centers, hotels or college cam ...
dealers' rooms. In the United States, Pocky is marketed both by
LU (in chocolate and
peanut butter
Peanut butter is a food Paste (food), paste or Spread (food), spread made from Grinding (abrasive cutting), ground, dry roasting, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, ...
flavors), and by Ezaki Glico's American division, Ezaki Glico USA Corporation (in chocolate and strawberry flavors).
In
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and
New Zealand
New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
, it is usually sold in Asian convenience markets, along with other Asian foods and products. Like the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
and
Canada
Canada is a country in North America. Its Provinces and territories of Canada, ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, making it the world's List of coun ...
these are also widely available in the international sections on the Asian food aisles of most supermarket chains. Specialty importers also exist in
Australia
Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...
and
New Zealand
New Zealand () is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and List of islands of New Zealand, over 600 smaller islands. It is the List of isla ...
.
In
Turkey
Turkey, officially the Republic of Türkiye, is a country mainly located in Anatolia in West Asia, with a relatively small part called East Thrace in Southeast Europe. It borders the Black Sea to the north; Georgia (country), Georgia, Armen ...
, Pocky is produced by
Ülker and Şölen, under Biskrem Bi'stik and Biscolata Stix name.
In 2020, Pocky was certified by Guinness World Records as the "largest chocolate-coated biscuit brand" after hitting over 500 million dollars in sales in the past year.
Flavors and variations
Pocky can be found in dozens of varieties such as
chocolate
Chocolate is a food made from roasted and ground cocoa beans that can be a liquid, solid, or paste, either by itself or to flavoring, flavor other foods.
Cocoa beans are the processed seeds of the cacao tree (''Theobroma cacao''); unprocesse ...
,
strawberry
The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...
, and
almond
The almond (''Prunus amygdalus'', Synonym (taxonomy)#Botany, syn. ''Prunus dulcis'') is a species of tree from the genus ''Prunus''. Along with the peach, it is classified in the subgenus ''Amygdalus'', distinguished from the other subgenera ...
. Some of the more unusual flavors include the seasonal flavors of honey (spring) and
kiwifruit
Kiwifruit (often shortened to kiwi), or Chinese gooseberry, is the edible berry (botany), berry of several species of woody vines in the genus ''Actinidia''. The most common cultivar group of kiwifruit (Actinidia chinensis var. deliciosa, ...
mango
A mango is an edible stone fruit produced by the tropical tree '' Mangifera indica''. It originated from the region between northwestern Myanmar, Bangladesh, and northeastern India. ''M. indica'' has been cultivated in South and Southeast As ...
(summer). The bittersweet version of chocolate Pocky is known as Men's Pocky. Regional flavors of Pocky include
grape
A grape is a fruit, botanically a berry, of the deciduous woody vines of the flowering plant genus ''Vitis''. Grapes are a non- climacteric type of fruit, generally occurring in clusters.
The cultivation of grapes began approximately 8,0 ...
(
Nagano),
''yūbari'' melon (
Hokkaidō
is the second-largest island of Japan and comprises the largest and northernmost prefecture, making up its own region. The Tsugaru Strait separates Hokkaidō from Honshu; the two islands are connected by railway via the Seikan Tunnel.
The ...
), giant ''
mikan'' (tangerine, sold in the
Kyūshū
is the third-largest island of Japan's four main islands and the most southerly of the four largest islands (i.e. excluding Okinawa and the other Ryukyu (''Nansei'') Islands). In the past, it has been known as , and . The historical regio ...
region), powdered tea
azuki bean (
Kyoto
Kyoto ( or ; Japanese language, Japanese: , ''Kyōto'' ), officially , is the capital city of Kyoto Prefecture in the Kansai region of Japan's largest and most populous island of Honshu. , the city had a population of 1.46 million, making it t ...
), Kobe wine (
Kobe
Kobe ( ; , ), officially , is the capital city of Hyōgo Prefecture, Japan. With a population of around 1.5 million, Kobe is Japan's List of Japanese cities by population, seventh-largest city and the third-largest port city after Port of Toky ...
), and five-fusion berry (
Goka). Also, flavors such as
banana
A banana is an elongated, edible fruit – botanically a berry – produced by several kinds of large treelike herbaceous flowering plants in the genus '' Musa''. In some countries, cooking bananas are called plantains, distinguishing the ...
,
lychee
Lychee ( , ; ''Litchi chinensis''; ) is a monotypic taxon and the sole member in the genus ''Litchi'' in the soapberry family, Sapindaceae.
There are three distinct subspecies of lychee. The most common is the Indochinese lychee found in So ...
,
coffee
Coffee is a beverage brewed from roasted, ground coffee beans. Darkly colored, bitter, and slightly acidic, coffee has a stimulating effect on humans, primarily due to its caffeine content, but decaffeinated coffee is also commercially a ...
,
caramel
Caramel ( or ) is a range of food ingredients made by heating sugars to high temperatures. It is used as a flavoring in puddings and desserts, as a filling in bonbons or candy bars, as a topping for ice cream and custard, and as a colorant ...
, marble royal milk
tea
Tea is an aromatic beverage prepared by pouring hot or boiling water over cured or fresh leaves of '' Camellia sinensis'', an evergreen shrub native to East Asia which probably originated in the borderlands of south-western China and nor ...
,
melon
A melon is any of various plants of the family Cucurbitaceae with sweet, edible, and fleshy fruit. It can also specifically refer to ''Cucumis melo'', commonly known as the "true melon" or simply "melon". The term "melon" can apply to both the p ...
,
Daim bar (sold in the UK),
milk
Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...
, honey and milk,
cream cheese
Cream cheese is a soft, usually mild-tasting fresh cheese made from milk and cream.Oxford English Dictionary Cream cheese is not naturally matured and is meant to be consumed fresh, so it differs from other soft cheeses such as Brie and Neuf ...
,
berry
A berry is a small, pulpy, and often edible fruit. Typically, berries are juicy, rounded, brightly colored, sweet, sour or tart, and do not have a stone or pit although many pips or seeds may be present. Common examples of berries in the cul ...
,
sweet potato
The sweet potato or sweetpotato (''Ipomoea batatas'') is a dicotyledonous plant in the morning glory family, Convolvulaceae. Its sizeable, starchy, sweet-tasting tuberous roots are used as a root vegetable, which is a staple food in parts of ...
,
coconut
The coconut tree (''Cocos nucifera'') is a member of the palm tree family (biology), family (Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, ...
, crush (crunchy cracker pieces in chocolate), corn on the cob,
pineapple
The pineapple (''Ananas comosus'') is a Tropical vegetation, tropical plant with an edible fruit; it is the most economically significant plant in the family Bromeliaceae.
The pineapple is indigenous to South America, where it has been culti ...
,
pumpkin
A pumpkin is a cultivar, cultivated winter squash in the genus ''Cucurbita''. The term is most commonly applied to round, orange-colored squash varieties, but does not possess a scientific definition. It may be used in reference to many dif ...
, kurogoma (black
sesame
Sesame (; ''Sesamum indicum'') is a plant in the genus '' Sesamum'', also called benne. Numerous wild relatives occur in Africa and a smaller number in India. It is widely naturalized in tropical regions around the world and is cultivated for ...
), kinako (
soybean
The soybean, soy bean, or soya bean (''Glycine max'') is a species of legume native to East Asia, widely grown for its edible bean. Soy is a staple crop, the world's most grown legume, and an important animal feed.
Soy is a key source o ...
flour), Brazilian pudding, cherry, tomato, orange,
mikan,
blueberry
Blueberries are a widely distributed and widespread group of perennial flowering plants with blue or purple berries. They are classified in the section ''Cyanococcus'' with the genus ''Vaccinium''. Commercial blueberries—both wild (lowbush) ...
, apple yogurt,
hazelnut
The hazelnut is the fruit of the hazel tree and therefore includes any of the nuts deriving from species of the genus '' Corylus'', especially the nuts of the species ''Corylus avellana''. They are also known as cobnuts or filberts according to ...
, mixed berry and
green tea
Green tea is a type of tea made from the leaves and buds of the '' Camellia sinensis'' that have not undergone the withering and oxidation process that creates oolong teas and black teas. Green tea originated in China in the late 1st millenn ...
are available.
The latest flavors are special editions, 2 two-tone flavors in a larger box than chocolate or strawberry Pocky provides ( Special Editions: 2.47 oz.
0 g Normal Pocky: 1.41 oz.
0 g. The 2 newest flavors are
cookies and cream and banana chocolate. Both have brown biscuit sticks (in the chocolate banana Pocky case, the biscuit is the chocolate and banana cream.) The
cookies and cream consists of blended chocolate biscuit cookies with a slight chocolaty flavor of the biscuit.
Special variations of Pocky include Decorer Pocky (which features extra decorative icing) and Mousse Pocky (which features extra-thick, "creamy" mousse-like icing and is more exclusive). Unlike other Pocky variations, Mousse Pocky packages contain only nine per pack, fewer pieces than regular Pocky.
Dessert Pocky features Pocky sticks covered in a generous helping of cream. These flavors include Double Chocolate, Tiramisu, Chocolate Banana, Marron White, Chestnut, Strawberry Shortcake, and
Orange. Dessert Pocky usually comes with five packets in a box with three in each sleeve.
Another variation of Pocky is the , which has one-fourth the calories of regular chocolate Pocky.
Other variations include Pocky G (marketed as being "hard and rich"), Giant Pocky (strawberry- and chocolate-flavored; each box contains 20 individually wrapped sticks with real dried strawberry; each stick is about 10" long, and about three times the diameter of a normal Pocky stick), Giant Dream Pocky (box of 20 individually wrapped 10" sticks; each stick is in one of the five featured flavors of melon, grape, green tea, strawberry or standard chocolate), Sakura Pocky (limited edition that is part of the Luxury Chocolatier sub-group; each stick is coated with pink
cherry blossom
The cherry blossom, or sakura, is the flower of trees in ''Prunus'' subgenus '' Cerasus''. ''Sakura'' usually refers to flowers of ornamental cherry trees, such as cultivars of ''Prunus serrulata'', not trees grown for their fruit (although ...
essenced chocolate sprinkled with a bit of salt), Reverse Pocky (cracker on the outside with the filling in the middle), Fortune-Telling Pocky (each stick contains a "fortune"), and Pocky Cake (a literal cake shaped to look like a Pocky stick. Each cake contains, according to its packaging,
raisin
A raisin is a Dried fruit, dried grape. Raisins are produced in many regions of the world and may be eaten raw or used in cooking, baking, and brewing. In the United Kingdom, Republic of Ireland, Ireland, New Zealand, Australia and South Afri ...
s, chocolate cream, orange peel, and an Italian cake batter).
A recent Limited Edition Pocky is called Otona no Kohaku or "Adult Amber" Pocky, which is bitter chocolate slightly salted, and meant to be used as an aperitif paired with whiskey. These are sold in a cylindrical canister containing six packages.

A product related to Pocky is
Pretz, which is an unglazed version of Pocky, featuring flavors like
tomato
The tomato (, ), ''Solanum lycopersicum'', is a plant whose fruit is an edible Berry (botany), berry that is eaten as a vegetable. The tomato is a member of the nightshade family that includes tobacco, potato, and chili peppers. It originate ...
,
pizza
Pizza is an Italian cuisine, Italian, specifically Neapolitan cuisine, Neapolitan, dish typically consisting of a flat base of Leavening agent, leavened wheat-based dough topped with tomato, cheese, and other ingredients, baked at a high t ...
, and
salad
A salad is a dish consisting of mixed ingredients, frequently vegetables. They are typically served chilled or at room temperature, though some can be served warm. Condiments called '' salad dressings'', which exist in a variety of flavors, a ...
, as well as sweet flavors such as cocoa and
French toast
French toast is a Dish (food), dish of sliced bread soaked in beaten eggs as food, eggs and often milk or cream, then pan-fried. Alternative names and variants include eggy bread, Bombay toast, gypsy toast, and poor knights (of Windsor).''Oxfo ...
.
Glico Morinaga case
In 1984, a blackmail group known as
The Monster with 21 Faces threatened to poison confections produced by Glico and by
Morinaga, resulting in a mass withdrawal of Glico products from shelves. Subsequently, a man wearing a
Yomiuri Giants
The are a Japanese professional baseball team competing in Nippon Professional Baseball's Central League. Based in Bunkyo, Tokyo, they are one of two professional baseball teams based in Tokyo, the other being the Tokyo Yakult Swallows. They h ...
baseball cap was caught placing Glico chocolate on a store shelf by a security camera. This man was believed to be the mastermind behind the group. The security camera photo was made public after this incident.
Melamine contamination
On September 30, 2008, Hong Kong authorities announced that
melamine
Melamine is an organic compound with the formula C3H6N6. This white solid is a trimer (chemistry), trimer of cyanamide, with a 1,3,5-Triazine, 1,3,5-triazine skeleton. Like cyanamide, it contains 66% nitrogen by mass, and its derivatives ha ...
had been detected in Pocky Men's coffee cream-coated biscuit sticks made in China. Ezaki Glico had no immediate comment on the reported contamination. The melamine contamination level was found to be 43 ppm (the legal limit is 2.5 ppm). On October 17, 2008, Pocky Men's coffee cream-coated biscuit sticks were banned in Sri Lanka by the country's health ministry alongside 59 other products containing melamine.
The name
The name of the European version “Mikado” comes from the game of the same
name. It is played with thin & long sticks, hence the name.
See also
*
Pocky & Pretz Day
*
Glico Morinaga case
*
Konpa
*
Pepero
*
Pretzel sticks
Pretzel sticks are small snacks similar to miniature Pretzel, pretzels. They are 10–15 cm long and about 4 mm thick, made from leavened dough with a lye crust and sprinkled with Salt, salt crystals. They are usually produced industrially and s ...
*
Pretzel
A pretzel ( ; from or , ) is a type of baking, baked pastry made from dough that is commonly shaped into a knot. The traditional pretzel shape is a distinctive symmetrical form, with the ends of a long strip of dough intertwined and then twi ...
s
*
List of Japanese snacks
*
Cadbury Fingers
*
Toppo
*
Yan Yan (snack)
References
External links
Official website
{{in lang, en
1966 introductions
Japanese snack food
Japanese confectionery
Japanese brand foods
Japanese brands