Pocket Disc was a type of

flexidisc The flexi disc (also known as a phonosheet, Sonosheet or Soundsheet, a trademark) is a phonograph record made of a thin, flexible vinyl sheet with a molded-in spiral stylus groove, and is designed to be playable on a normal phonograph turntable. ...

, made by

Americom Corporation SES Americom was a major commercial satellite operator of North American geosynchronous satellites based in the United States. The company started as RCA Americom in 1975 before being bought by General Electric in 1986 and then later acquire ...

and experimented with in the late 1960s, small enough ( in diameter) to be carried in one's pocket or shipped in an envelope and not as fragile as a standard record, but able to be played on the standard manual-only phonograph or record player (at

rpm Revolutions per minute (abbreviated rpm, RPM, rev/min, r/min, or with the notation min−1) is a unit of rotational speed or rotational frequency for rotating machines. Standards ISO 80000-3:2019 defines a unit of rotation as the dimension ...

). The PocketDisc was cheaper than the

Hip Pocket Record Pocket Disc was a type of flexidisc, made by Americom Corporation and experimented with in the late 1960s, small enough ( in diameter) to be carried in one's pocket or shipped in an envelope and not as fragile as a standard record, but able to be ...

s manufactured by

Philco Philco (an acronym for Philadelphia Battery Company) is an American electronics manufacturer headquartered in Philadelphia. Philco was a pioneer in battery, radio, and television production. In 1961, the company was purchased by Ford and, from 196 ...

that sold them to be played on portable record players, which were specially created for the disks. Twenty-eight major record labels participated in the trials, not including

Columbia Records Columbia Records is an American record label owned by Sony Music, Sony Music Entertainment, a subsidiary of Sony Corporation of America, the North American division of Japanese Conglomerate (company), conglomerate Sony. It was founded on Janua ...

RCA Records RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also ...

Motown Records Motown Records is an American record label owned by the Universal Music Group. It was founded by Berry Gordy Jr. as Tamla Records on June 7, 1958, and incorporated as Motown Record Corporation on April 14, 1960. Its name, a portmanteau of ''moto ...

, and

MCA Records MCA Records was an American record label owned by MCA Inc., which later became part of Universal Music Group. Pre-history MCA Inc., a powerful talent agency and a television production company, entered the recorded music business in 1962 wi ...

. Artists who appeared on these disks included

The Beatles The Beatles were an English rock band, formed in Liverpool in 1960, that comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are regarded as the most influential band of all time and were integral to the developm ...

Aretha Franklin Aretha Louise Franklin ( ; March 25, 1942 – August 16, 2018) was an American singer, songwriter and pianist. Referred to as the "Queen of Soul", she has twice been placed ninth in ''Rolling Stone''s "100 Greatest Artists of All Time". With ...

The Beach Boys The Beach Boys are an American Rock music, rock band that formed in Hawthorne, California, in 1961. The group's original lineup consisted of brothers Brian Wilson, Brian, Dennis Wilson, Dennis, and Carl Wilson, their cousin Mike Love, and frie ...

, Steppenwolf, Jimi Hendrix,

Neil Diamond Neil Leslie Diamond (born January 24, 1941) is an American singer-songwriter. He has sold more than 130 million records worldwide, making him one of the best-selling musicians of all time. He has had ten No. 1 singles on the Hot 100 and Adul ...

The Five Americans Five Americans was a 1960s American rock band, most famous for their song, "Western Union", which reached number five in the U.S. ''Billboard'' chart and was their only single to chart in the Top 20. In Canada, they had three in the Top 20. ...

The Doors The Doors were an American rock band formed in Los Angeles in 1965, with vocalist Jim Morrison, keyboardist Ray Manzarek, guitarist Robby Krieger, and drummer John Densmore. They were among the most controversial and influential rock acts ...

Sonny and Cher Sonny & Cher were an American pop and entertainment duo in the 1960s and 1970s, made up of husband and wife Sonny Bono and Cher. The couple started their career in the mid-1960s as R&B backing singers for record producer Phil Spector. The pair f ...

Merrilee Rush Merrilee Rush ( Gunst; January 26, 1944) is an American singer, best known for her recording of the song "Angel of the Morning", a top-10 hit which earned her a Grammy nomination for female vocalist of the year in 1968. Early life and career ...

, and

Joan Baez Joan Chandos Baez (; born January 9, 1941) is an American singer, songwriter, musician, and activist. Her contemporary folk music often includes songs of protest and social justice. Baez has performed publicly for over 60 years, releasing more ...

. The disks were sold in vending machines for 50 cents or counter displays at stores for 49 cents, was later reduced to 39 cents. Each disk had a capacity of about 3.5 minutes of music per side. This meant songs like The Beatles' "

Hey Jude "Hey Jude" is a song by the English rock band the Beatles that was released as a non-album single in August 1968. It was written by Paul McCartney and credited to the Lennon–McCartney partnership. The single was the Beatles' first relea ...

" could not be played in their entirety.http://www.rfidvidensbank.dk/sw30567.asp The disks were first released on September 15, 1968 and

test marketed A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability ...

in several major cities in the United States, but did not catch on. They were discontinued in 1969.

References

External links

A Philco "Hip Pocket Record" of "Western Union" by the Five Americans

Remembering Hip Pocket Records

Audio storage Flexi discs {{Sound-tech-stub

See also

References

External links