Po Bronson
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Po Bronson (born March 14, 1964) is an American
journalist A journalist is a person who gathers information in the form of text, audio or pictures, processes it into a newsworthy form and disseminates it to the public. This is called journalism. Roles Journalists can work in broadcast, print, advertis ...
and
author In legal discourse, an author is the creator of an original work that has been published, whether that work exists in written, graphic, visual, or recorded form. The act of creating such a work is referred to as authorship. Therefore, a sculpt ...
who lives in
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
.


Early life and education

Bronson was born in
Seattle, Washington Seattle ( ) is the List of municipalities in Washington, most populous city in the U.S. state of Washington (state), Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the List of Unit ...
. After attending Lakeside School in Seattle, he graduated from
Stanford University Leland Stanford Junior University, commonly referred to as Stanford University, is a Private university, private research university in Stanford, California, United States. It was founded in 1885 by railroad magnate Leland Stanford (the eighth ...
in 1986, and briefly worked as an assistant bond salesman in San Francisco.


Career

Bronson abandoned finance to pursue writing, publishing short stories and eventually a comedic novel based upon his bond trading experiences. This first novel, ''Bombardiers'' (1995), was an international bestseller. ''Publishers Weekly'' reviewed the book saying, "Bronson writes with panache, and while his novel finally lacks the depth of feeling that can distinguish a great satire like ''Catch-22'', it's a witty and cutting send-up that marks him as a writer with a likely big and bright future." Bronson went on to write articles for ''
The New York Times Magazine ''The New York Times Magazine'' is an American Sunday magazine included with the Sunday edition of ''The New York Times''. It features articles longer than those typically in the newspaper and has attracted many notable contributors. The magazi ...
'' and others, but perhaps became best known for his work in ''
Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...
'' magazine and other technology-related publications. Then, during the rise of the internet/high tech in the late 1990s, Bronson became a leading chronicler of
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
in its heyday, writing two more best sellers. The first, ''The First $20 Million Is Always the Hardest'', was a novel sending up technology start-ups. The second, ''The Nudist on the Late Shift'', was a nonfiction portrayal of those who had followed the modern-day gold rush to
Silicon Valley Silicon Valley is a region in Northern California that is a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical area of the Santa Clara Valley ...
. With the collapse of the
internet bubble The dot-com bubble (or dot-com boom) was a stock market bubble that ballooned during the late-1990s and peaked on Friday, March 10, 2000. This period of market growth coincided with the widespread adoption of the World Wide Web and the Intern ...
in 2000, and after creating ''The $treet'', a short-lived television drama for Fox again drawing upon his bond trading days, Bronson began searching for a new direction for his career. Realizing he was not alone in this quest, he began to focus on others in similar quandaries. Bronson spent the next two years working on a new nonfiction book, ''What Should I Do with My Life?'' which profiles about 50 people, exploring how each had confronted the question. The hardcover release of the book was a ''
New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'' No. 1 bestseller. It remained on the bestseller list for 22 weeks, and a dozen more in paperback. Bronson's follow-up to ''What Should I Do with My Life?'' is ''Why Do I Love These People?'' For that book, Bronson spent three years researching and interviewing over 700 families. The book tells the stories of about 20 people who have had extraordinary experiences with their families. Partly as a result of the research Bronson did for these two books, he became a columnist for TIME online. His columns frequently draw on his research data to challenge arguments that
American society The society of the United States is based on Western culture, and has been developing since long before the United States became a country with its own unique social and cultural characteristics such as American English, dialect, Music of the ...
is on a moral decline. For example, he argues against the idea that the institution of
marriage Marriage, also called matrimony or wedlock, is a culturally and often legally recognised union between people called spouses. It establishes rights and obligations between them, as well as between them and their children (if any), and b ...
has disintegrated from an ideal past filled with stable nuclear families. He also argues that most young adults who live with their parents are not slackers, but are working, attending school, and volunteering full-time. With co-author Ashley Merryman, he released a book in September 2009 entitled ''NurtureShock: New Thinking About Children''. The book discusses theories and scientific aspects of parenting. in 2015, Po joined Attention Span Media, a strategy consulting firm, as Futurist / Contributing Editor, where he worked on the "Future of Sports" and "Future of Medicine" projects. In August 2018, Po joined IndieBio as Strategy Director.


Published works

*''Bombardiers'' (1995) *''The First $20 Million Is Always the Hardest'' (1997) *'' The Nudist on the Late Shift'' (1999) *''What Should I Do with My Life?'' (2002) *''Why Do I Love These People?'' (2005) *''NurtureShock: New Thinking About Children'' (2009) (with Ashley Merryman) Parenting Tips: Praise Can Be Bad; Lying Is Normal
Author Interviews,
All Things Considered ''All Things Considered'' (''ATC'') is the flagship news program on the American network National Public Radio (NPR). It was the first news program on NPR, premiering on May 3, 1971. It is broadcast live on NPR affiliated stations in the United ...
, August 27, 2009, NPR. includes book excerpt.
* 642 Things to Write About (2012) *''Top Dog: The Science of Winning and Losing'' (2013) (with Ashley Merryman)
Future of Sports (2015)Future of Sports 2.0 (2016)Future of Medicine (2017)


Film adaptation

A film loosely based on his second novel, entitled '' The First $20 Million Is Always the Hardest'', was released in 2002. It cost almost $20 million to make but was released only in two theaters, then sent to DVD. The script was written by
Jon Favreau Jonathan Kolia Favreau ( ; born October 19, 1966) is an American actor and filmmaker. As an actor, Favreau has appeared in films such as ''Rudy (film), Rudy'' (1993), ''PCU (film), PCU'' (1994), ''Swingers (1996 film), Swingers'' (1996), ''Very ...
.


References


External links


Official WebsiteThe Grotto
* {{DEFAULTSORT:Bronson, Po Writers from California 1964 births Living people San Francisco State University alumni Stanford University alumni Wired (magazine) people Writers from Seattle Lakeside School (Seattle) alumni 20th-century American novelists 21st-century American novelists American male novelists 20th-century American male writers 21st-century American male writers Novelists from Washington (state) Phi Delta Theta members