A ploy is a
tactic (method)
A tactic is a conceptual action or short series of actions with the aim of achieving a short-term goal. This action can be implemented as one or more specific tasks. The term is commonly used in business, by protest groups, in military, espionage ...
,
strategy
Strategy (from Greek στρατηγία ''stratēgia'', "troop leadership; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the " a ...
, or
gimmick
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. When applied to retail marketing, it is a unique or quirky feature designed to make a product or service "stand out ...
.
Ploy may also refer to:
*
Ploy (board game), a board game
*
''ploy'' (film), a 2007 Thai film
*
Ploy (musical instrument)
The ploy (Khmer: ព្លយខ្មែរ) is a Cambodian wind instrument. It is constructed of a gourd body with 5 to 7 bamboo tubes protruding from the body, and a bamboo pipe set at a right angle to the gourd. Musicians blow air in through ...
, a Cambodian musical instrument
*PLOY (musical artist),a metal core band from Philadelphia
{{disambiguation