Plazma (Serbian Cyrillic: Плазма) () is a brand of soft biscuits owned by Bambi A.D. It was introduced in 1967 in

Serbia , image_flag = Flag of Serbia.svg , national_motto = , image_coat = Coat of arms of Serbia.svg , national_anthem = () , image_map = , map_caption = Location of Serbia (gree ...

as a cheaper and more widely available alternative to

Plasmon In physics, a plasmon is a quantum of plasma oscillation. Just as light (an optical oscillation) consists of photons, the plasma oscillation consists of plasmons. The plasmon can be considered as a quasiparticle since it arises from the quant ...

, or a direct competitor to

Petit Beurre The Petit Beurre, also known as Véritable Petit Beurre (VPB), is a type of shortbread from Nantes, France. The biscuits of the Lefèvre-Utile company are the most commercially successful variety, although its name is not exclusive to LU. It w ...

made by

Kraš Kraš () is a Croatian food company based in Zagreb, specializing in confectionery products. In 2012, Kraš was, after Podravka, the second largest Croatian exporter of food. History The company traces its origins from two factories from the ear ...

."Plazma keks, istorija njegovog nastanka će vas zaprepastiti"
Dnevno.rs (2014), cited i
"Istorija Bambijevog Plazma keksa"
Edukacija.rs (2015)"Petar Tutavac, covek koji je napravio Plazma keks"
RTV Biser (2020) It is also known as Lane in Western Europe and the Americas since the 1990s.

History

Following the acquisition of the Italian-based Plasmon Society by

Heinz The Kraft Heinz Foods Company, formerly the H. J. Heinz Company and commonly known as Heinz (), is an American food processing company headquartered at One PPG Place in Pittsburgh, Pennsylvania. The company was founded by Henry J. Heinz in 1869. ...

in 1963, mass layoffs occurred at the factories which operated at the time, with one of the workers laid-off, Petar Tutavac (1934–2022), deciding to return to his home in the city of

Požarevac Požarevac ( sr-cyr, Пожаревац, ) is a list of cities in Serbia, city and the administrative centre of the Braničevo District in eastern Serbia. It is located between three rivers: Danube, Great Morava and Mlava and below the hill Čač ...

, setting in motion the foundation of the Serbian food company Bambi a.d. and the creation of its popular Plazma biscuits in 1967 and 1968 respectively, sold as Lane biscuits outside of former Yugoslavia to avoid further litigation from Heinz. This origin story however has been disputed by Bambi's founder, Momčilo Filipović, who explained in an interview how Plazma's creation stemmed from his ambition to expand

Leskovac Leskovac ( sr-Cyrl, Лесковац, ) is a List of cities in Serbia, city and the administrative center of the Jablanica District in Southern Serbia (Geographical Region), southern Serbia. According to the 2022 census, the city itself has a p ...

’s wheat mill into biscuit production, an idea which was not met with much enthusiasm by the city, which wanted to develop its more traditional textiles industry instead. After acquiring the rights and technology from Italian producers after lengthy negotiations, Bambi was set up in Požarevac, and Tutovac, in actuality a master-baker from a small biscuit factory in

Croatia Croatia, officially the Republic of Croatia, is a country in Central Europe, Central and Southeast Europe, on the coast of the Adriatic Sea. It borders Slovenia to the northwest, Hungary to the northeast, Serbia to the east, Bosnia and Herze ...

, was brought on board, only to rise up to become the technical director.

Varieties

There have been in total 20 Plazma varieties, of which 10 have been discontinued.Plazma's official website
/ref> Plazma's official website throughout the years (wayback machine).
Bambi removed most of their less popular/discontinued products from the official website.

Explanatory notes

References

{{reflist, group=ref 1967 introductions Biscuits Goods manufactured in Yugoslavia