Playahead was a large
Internet community
A virtual community is a social network of individuals who connect through specific social media, potentially crossing geographical and political boundaries in order to pursue mutual interests or goals. Some of the most pervasive virtual commu ...
mainly aimed at
Swedish
Swedish or ' may refer to:
Anything from or related to Sweden, a country in Northern Europe. Or, specifically:
* Swedish language, a North Germanic language spoken primarily in Sweden and Finland
** Swedish alphabet, the official alphabet used by ...
teenagers. The site was founded 1998 and became one of the largest Internet communities in Sweden. At its height of popularity, Playahead was, together with
LunarStorm and
Hamsterpaj, the most popular social networks amongst Swedish teenagers.
About
Playahead was a site much alike
LunarStorm. It was a place for teenagers to meet, talk, write to each other, look at each other's pictures and debate in forums. Members could also pay a small fee of "Playahead-Dollars" to create a team, based on their interest, and then other members could join the team. Most of the members were between 15 and 24 years old.(There was a 15 year age restriction.)
History
The site was founded by Jonas Frost, Magnus Hansson and Henrik Weimenhög, and was from the beginning named "
Hångelguiden" (translates to The Make Out Guide). In 2000, the site was sold to a company based in
Helsingborg
Helsingborg (, , ), is a Urban areas in Sweden, city and the seat of Helsingborg Municipality, Scania County, Scania (Skåne), Sweden. It is the second-largest city in Scania (after Malmö) and List of urban areas in Sweden by population, ninth ...
, named Playahead. It claimed to have 2.9 million members, making an average of around 5,9 million logins per month. After 2007 the site had not done so well and had only 600,000 visitors a week. It was sold once again to the company
Modern Times Group
Modern Times Group (MTG) is a digital entertainment company based in Stockholm, Sweden. It formed from the media holdings of investment company Investment AB Kinnevik, Kinnevik, which in 1997 was distributed to the company stockholders. It is a ...
.
As of May 2009 the site had an
Alexa
Alexa may refer to: Technology
*Amazon Alexa, a virtual assistant developed by Amazon
* Alexa Internet, a defunct website ranking and traffic analysis service
* Alexa Fluor, a family of fluorescent dyes
* Arri Alexa, a digital motion picture ca ...
rank of around 29,000. The Site closed March 1, 2010.
See also
*
Bilddagboken
*
LunarStorm
References
External links
Playahead CommunityPlayahead Community Denmark
Defunct social networking services
Swedish social networking websites
Internet properties established in 2000
Internet properties disestablished in 2010
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