Plausible Analytics is an
open-sourced web analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...
software as a service (SaaS) platform, developed and hosted in the
EU. It tracks visits to
website
A website (also written as a web site) is any web page whose content is identified by a common domain name and is published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, educatio ...
s and shows website performance reports for their analysis and
improvement of websites.
Overview
Plausible Analytics was founded by Uku Täht in December 2018 and launched in 2019 by Uku Täht and Marko Saric.
It is developed and maintained by a small, distributed team and funded through subscriptions to its
SaaS
Software as a service (SaaS ) is a cloud computing service model where the provider offers use of application software to a client and manages all needed physical and software resources. SaaS is usually accessed via a web application. Unlike oth ...
version. The startup is self-funded and
bootstrapped.
Plausible Analytics offers a
cloud solution as well as the ability to
self-host. It has been
open-sourced.
The platform is developed in the
Elixir programming language. It is licensed under the
GNU Affero General Public License v3 (AGPLv3).
Plausible Analytics is privacy-friendly and compliant with the
General Data Protection Regulation (GDPR) and
California Consumer Privacy Act (CCPA) and does not rely on cookies or persistent identifiers to track visitors.
Reception
In October 2020, Plausible Analytics was judged to be the fastest-growing open-source startup by
TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare.
I ...
.
In 2021, Plausible's WordPress plugin was noted as a simpler alternative to
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic and also mobile app traffic and events, currently as a platform inside the Google Marketing Platform brand. Google launched the service in N ...
. The co-founder announced reaching $1 million in annual recurring revenue in June 2022.
As of June 2025, Plausible tracked over 173 billion
pageview
In web analytics and Website governance, website management, a pageview or page view, abbreviated in business to PV and occasionally called page impression, is a request to load a single HTML file (web page) of an Internet site. On the World Wide ...
s across 502,920 websites.
Some notable customers include the Scottish government and The Steve Jobs Archive site.
See also
*
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for ...
*
Privacy by design
*
Open-source software
Open-source software (OSS) is Software, computer software that is released under a Open-source license, license in which the copyright holder grants users the rights to use, study, change, and Software distribution, distribute the software an ...
*
List of Web Analytics software
This is a list of web analytics software used to collect and display data about visiting website users.
Self-hosted software Free / Open source ( FLOSS)
This is a comparison table of web analytics software released under a free software license ...
References
External links
*
*{{GitHub, https://github.com/plausible, Plausible
Free web analytics software