A platitude is even worse than a cliché. It’s a sanctimonious cliché, a statement that is not only old and overused but often moralistic and imperious. ... atitudes have an aphoristic quality, they seem like timeless moral lessons. They therefore shape our view of the world, and can lull us into accepting things that are actually false and foolish.Nathan J. Robinson, "The Uses of Platitudes", ''Current Affairs'', August 23, 201Platitudes often take the form of tautologies, e.g., "it is what it is", making them appear vacuously true. But the phrase is used to mean "there is no way of changing it", which is no longer a tautology: "Structuring the sentiment as a tautology allows it to appear inescapable." At the same time, some phrases that have become platitudes may provide useful moral guidance, such as "do unto others as you would have them do unto you". Others, though widely trivialized, may be thought-provoking, such as "Be the change you wish to see in the world".
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Etymology
The word is a borrowing from the French compound ''platitude'', from ''plat'' 'flat' + ''-(i)tude'' '-ness', thus 'flatness'. The figurative sense is first attested in French in 1694 in the meaning 'the quality of banality' and in 1740 in the meaning 'a commonplace remark'. It is first attested in English in 1762.Examples
* Thoughts and prayers *It doesn't matter who scores, as long as the team wins. *Sacrifice today for a better tomorrow. * Nobody's perfect."Platitude"In philosophy
In philosophy, platitudes are beliefs or assertions about a topic which are generally accepted as common sense. In some approaches to conceptual analysis, they are taken as a starting point. Roger Scruton observes that platitudes can for some philosophers play a defining role in addressing questions, where "platitudes - innocuous though they may seem to the untheoretical eye - provide the ultimate test of any philosophical theory". Conjoining the platitudes on a topic may give a Ramsey sentence. Analyzing platitudes forms part of the Canberra Plan of philosophical methodology.Daniel Nolan, "Platitudes and metaphysics", in David Braddon-Mitchell & Robert Nola (eds.), ''Conceptual Analysis and Philosophical Naturalism'', MIT Press, 200See also
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Bibliography
* Jay J. Smith, ''A Plethora of Platitudes: A collection of cliches and an assortment of adages'', Writers Club Press (self-published), 2000. {{isbn, 1462089666 * James A. Chapman, ''Handbook of Grammar and Composition''. Pensacola, FL: Beka Book Publications, 1985. Rhetoric es:Pedro Grullo