Pizzarias Pizza Chips were a line of snack chips made by the

Keebler Company The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which bear the Sunshine Biscu ...

and were developed by Adam Burck, Keebler's New Product Development Manager at the time.

History

Pizzarias were made in a novel process from fresh pizza dough and were available in three flavors: Cheese Pizza, Pizza Supreme, and Zesty

Pepperoni Pepperoni is an American variety of spicy salami made from cured pork and beef seasoned with paprika and chili peppers. Before cooking, pepperoni is characteristically soft, slightly smoky, and bright red. Sliced pepperoni is one of the ...

. Launched in 1991, Pizzarias were reported to be the most successful snack food launch in Keebler's history, earning wholesale revenue of $75 million in their first year. Due to the success of the Pizzarias launch, Keebler was named "New Product Marketer of the Year" in 1992 by the American Marketing Association. Pizzarias also earned a Gold Edison award from the AMA for marketing excellence. Pizzarias was supported by an extensive marketing campaign, including a series of three television commercials introducing the first teenage Keebler Elves, JJ and Zoot, with slang catchphrases such as "Radical grub!" and the tagline: "Tastes like real pizza, only louder." Although the brand was ultimately discontinued after the sale and breakup of Keebler in the late 1990s, Pizzarias developed a cult following. At least two Pizzarias fan groups on

Facebook Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...

, such as "Bring back Pizzaria Chips made by Keebler" and "Bring Keebler Pizzaria's Back" are lobbying

Utz Quality Foods Utz Brands, Inc. (), more commonly known as Utz, is an American snack food company based in Hanover, Pennsylvania. The company produces a variety of potato chips, pretzels, and other snacks, with most products sold under their family of brands. ...

, the current owner of the trademark, to relaunch the brand; as of October 2023, the groups had over 10,000 Followers.

Pizzarias in Popular Culture

Pizzarias were mentioned in the

Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...

original series, '' Everything Sucks!'' and "rank high on the list of snack foods that still haunt ’90s kids as adults." In 2017,

The Daily Meal The Daily Meal is a food and drinks website. Launched in October 2010, it was the first site launched by Spanfeller Media Group, founded by former Forbes.com CEO Jim Spanfeller. In 2016, The Daily Meal, along with Spanfeller Media Group, was ac ...

included Pizzarias in its list of the most popular snack foods in the last ten decades.

References

{{Reflist

External links

* Pizzarias TV ad 1
Keebler "New!" Pizzarias "Radical" TV Ad - 1989/1990
* Pizzarias TV ad 2
Keebler Pizzarias
* Pizzarias TV ad 3
Totally Radical Keebler Pizzarias Pizza Chips Commercial, 1991
American snack foods Products introduced in 1991 Products and services discontinued in 2000 Utz Brands