Pitti Immagine is a collection of

fashion Fashion is a term used interchangeably to describe the creation of clothing, footwear, Fashion accessory, accessories, cosmetics, and jewellery of different cultural aesthetics and their mix and match into Clothing, outfits that depict distinct ...

industry events in

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Pitti Immagine Uomo

Pitti Uomo (in English, "Pitti Men"), is one of the world's most important platforms for men's clothing and accessory collections, and for launching new projects in men's fashion. It's held twice yearly in

Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...

, at the

Fortezza da Basso Fortezza da Basso is a fort inserted in the fourteenth century walls of Florence. Its official name is the Fortress of Saint John the Baptist (Fortezza di San Giovanni Battista). In modern times it is home to numerous conferences, concerts and ...

. The first edition of Pitti Uomo was held in Florence in September 1972 and was organized by Giovanni Battista Giorgini with

Simonetta Colonna di Cesarò Simonetta Colonna di Cesarò (1922-2011) was an Italian countess who became known as one of the most celebrated Italian fashion designers of her time and was described as the first lady of Italian fashion. She was a member of the Colonna family. ...

's participation. It started out being called the “First Italian High Fashion Show” and was set in Giorgini's Villa Torrigiani. The exhibition provided a platform for raising the profile of Italian designers and now has achieved international stature as a leading fashion fair. Pitti Uomo is credited with making

dandyism A dandy is a man who places particular importance upon physical appearance and personal grooming, refined language and leisurely hobbies. A dandy could be a self-made man both in person and ''persona'', who emulated the aristocratic style of li ...

acceptable to a wider audience. The 88th edition of Pitti Uomo (Pitti 88) in June 2015 hosted 30,000 visitors in total.pittimmagine.co
Pitti Uomo 88: closing figures
/ref> The Pitti Immagine Uomo 2015 Award went to

Lardini Lardini S.r.l. is an Italian fashion house founded in 1978 by three siblings of the Lardini family in Filottrano, Ancona Province. Luigi Lardini is its current creative director; his garments can be distinguished by a signature lapel flower co ...

, and the Pitti Immagine Career Award was awarded to

Nino Cerruti Nino Cerruti (25 September 1930 – 15 January 2022) was an Italian businessman and stylist. He founded his own haute couture house, Cerruti 1881, in 1967 in Paris. He managed the Italian family business ''Lanificio Fratelli Cerruti'', which wa ...

. Pitti Immagine Uomo 89 was held 12–15 January 2016 with 1,219 exhibitors. Pitti Uomo 90 was held in Florence 14–17 June 2016. Brands showed their Fall/Winter 2017 men's collections at Pitti Uomo 91 on 10–13 January 2017. Pitti Uomo 92 in June 2017 hosted 30,000 visitors and 1,220

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

s in an exhibition area of 60,000 sq. meters. Carlo Rivetti, owner of the brand

Stone Island Stone Island is an Italian luxury fashion house specialised in men's apparel, outerwear, and accessories headquartered in Ravarino, Emilia-Romagna. Its core branding includes a nautical star and compass, both of which is printed or overlaid ato ...

, has been an adviser of Pitti Immagine.

Pitti Immagine Bimbo

Pitti Immagine Bimbo: fashion collections from 0–14 years ("bimbo" is Italian for "baby"). Among the most long-lived of Pitti Immagine fairs, with more than 70 editions. In Florence, at the Fortezza da Basso twice a year. Private sector operators.

Pitti Immagine Filati

Pitti Immagine Filati: knitting yarn collections ("filati" is Italian for "yarns"). In Florence, at the Fortezza da Basso, two editions per year. Private sector operators.

Taste

Taste showcases products related to culture and food research. It's held at the Stazione Leopolda in Florence, once per year. Open only to professionals; at certain times is also open to the public.

Moda Prima

Fashion collections for men, women and children for the large retail chains. In

Milan Milan ( , , ; ) is a city in northern Italy, regional capital of Lombardy, the largest city in Italy by urban area and the List of cities in Italy, second-most-populous city proper in Italy after Rome. The city proper has a population of nea ...

, twice a year. Private sector operators.

Fragranze

Collections of artistic

perfume Perfume (, ) is a mixture of fragrance, fragrant essential oils or aroma compounds (fragrances), Fixative (perfumery), fixatives and solvents, usually in liquid form, used to give the human body, animals, food, objects, and living-spaces an agre ...

s and

essential oil An essential oil is a concentrated hydrophobic liquid containing volatile (easily evaporated at normal temperatures) chemical compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetheroleum, or simply as the ...

s for the body and for the home. Held at the Stazione Leopolda in Florence once a year. Private sector operators; at certain times also open to the public.

Super

Women's

ready-to-wear Ready-to-wear (RTW)also called ''prêt-à-porter'', or off-the-rack or off-the-peg in casual useis the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a partic ...

and accessories collections, held in

twice per year. Private sector operators. During the three days of SUPER 8 in September 2016, more than 5,100 buyers from nearly 50 countries saw collections presented by 142 brands. SUPER 9 was held 25–27 February 2017 at Porta Nuova Varesine, Piazza Lina Bo Bardi, Milano.SUPER 9
/ref>

References

External links

* Tommy Tonbr>Pitti Uomo Fall 2013
January 11, 2013 GQ * Tommy Tonbr>Pitti Uomo Spring 2014
June 19, 2013 GQ {{Authority control Fashion events in Italy Florence Economy of Florence