Pirouline is a brand of creme-filled rolled
wafer
A wafer is a crisp, often sweet, very thin, flat, light biscuit, often used to decorate ice cream, and also used as a garnish on some sweet dishes. They frequently have a waffle surface pattern but may also be patterned with insignia of the foo ...
cookie
A cookie is a sweet biscuit with high sugar and fat content. Cookie dough is softer than that used for other types of biscuit, and they are cooked longer at lower temperatures. The dough typically contains flour, sugar, egg, and some type of ...
sold in the
United States
The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...
by the DeBeukelaer Corporation.
Piroulines were developed in 1984 by Peter DeBeukelaer, and are very similar to the Caprice Papadopoulou Wafers developed in Greece in 1978. Pirouline cookies are toasted, rolled wafers that are filled with creme and sealed with a cylindrical swirled stripe. They are typically sold in a cylindrical tin. The cookies are produced in a baking facility with more than 200 employees.
History
* Circa 1860, the DeBeukelaer family started making
biscuits
A biscuit is a Flour, flour-based baked food item. Biscuits are typically hard, flat, and Unleavened bread, unleavened. They are usually sweet and may be made with sugar, chocolate, icing (food), icing, jam, ginger, or cinnamon. They can also ...
in
Belgium
Belgium, officially the Kingdom of Belgium, is a country in Northwestern Europe. Situated in a coastal lowland region known as the Low Countries, it is bordered by the Netherlands to the north, Germany to the east, Luxembourg to the southeas ...
.
They founded the 1st Biscuit and Wafer Co., which the company claims invented the rolled wafer cookie.
* In 1978, Peter DeBeukelaer, a descendant of the original founders in Belgium, founded DBC Corporation, also doing business as DeBeukelaer Corporation and as the DeBeukelaer Cookie Co.
The same year, the company trademarked the Pirouline Swirl.
* In 1984, DeBeukelaer established a cookie factory in
Madison, Mississippi
Madison is the List of municipalities in Mississippi, 11th most populous city in Mississippi, United States, located in Madison County, Mississippi, Madison County, north of the List of capitals in the United States, state capital, Jackson, Miss ...
, to make Pirouline.
* In 1993, the company introduced a cream-filled version, which they served in tins.
* In 2001, the company launched its own tin can manufacturing to reduce the
carbon footprint
A carbon footprint (or greenhouse gas footprint) is a calculated value or index that makes it possible to compare the total amount of greenhouse gases that an activity, product, company or country Greenhouse gas emissions, adds to the atmospher ...
of shipping cans from suppliers, and to better match supply to demand.
* In 2007, the company opened a factory and warehouse to increase production.
* In 2009, the company started packaging Pirouline in a tin can.
Versions
The original Pirouline was a hollow rolled European style wafer with the now-trademarked helical swirl, the Pirouline Swirl, and it was lined with chocolate.
[ In 1993, a version of the biscuit was introduced filled with a chocolate hazelnut creme filling, and named Crème de Pirouline.][ Other flavors of crème that have been produced include ]vanilla
Vanilla is a spice derived from orchids of the genus ''Vanilla (genus), Vanilla'', primarily obtained from pods of the flat-leaved vanilla (''Vanilla planifolia, V. planifolia'').
''Vanilla'' is not Autogamy, autogamous, so pollination ...
, strawberry
The garden strawberry (or simply strawberry; ''Fragaria × ananassa'') is a widely grown Hybrid (biology), hybrid plant cultivated worldwide for its fruit. The genus ''Fragaria'', the strawberries, is in the rose family, Rosaceae. The fruit ...
, pumpkin spice
Pumpkin pie spice, also known as pumpkin spice, is an American spice mix, originally developed for flavoring the filling of a pumpkin pie. It does not include pumpkin as an ingredient.
Pumpkin pie spice is similar to the British and Commonwealth ...
and dulce de leche
''Dulce de leche'' (), caramelized milk, milk candy, or milk jam is a confection commonly consumed after slowly heating sugar and milk over several hours. The substance takes on a spreadable, sauce-like consistency and derives its rich flavour ...
. Originally sold in boxes the chocolate-lined biscuits are always sold in boxes, while the cream-filled ones are sold in tins or cartons.
See also
* Barquillo
Barquillo is a crispy rolled wafer pastry originating in Spain. It is made from the basic cookie ingredients of flour, sugar, egg whites and butter rolled out thinly and then shaped into a hollow cylinder or a cone. It was traditionally sold by r ...
* Neula
Neula (, plural: ) is a type of Catalan biscuit, eaten traditionally at Christmas with cava wine, which they are often dipped into, and '' torró'' nougat. Neula consists of a very thin sheet of a mixture of egg whites, butter, sugar and flour ...
References
{{Reflist, 30em
External links
Company website
Biscuit brands
Stuffed desserts
American cookies
Belgian confectionery
Cookies