Champagne house
The listing below comprises some of the more prominent houses of Champagne. Most of the major houses are members of the organisation ''Union de Maisons de Champagne'' (UMC),Florens-Louis Heidsieck
Florens-Louis Heidsieck (1749–1828) was the founder of the Champagne house Heidsieck & Co from which later Piper-Heidsieck was spun off, and which was the start of the Heidsieck Champagne clan. Heidsieck was the son of a Lutheran minister ...
in 1785 in
Reims
Reims ( ; ; also spelled Rheims in English) is the most populous city in the French Departments of France, department of Marne (department), Marne, and the List of communes in France with over 20,000 inhabitants, 12th most populous city in Fran ...
, France. Piper-Heidsieck was acquired on July 8, 2011, by the French luxury group EPI (Entreprise Patrimoniale d’Investissements), controlled by the Descours family. Before that, the house was owned by the
Rémy Cointreau
Rémy Cointreau is a French, family-owned business group specialized in the production and distribution of alcoholic beverages. The group's products include cognac (Rémy Martin, Louis XIII), triple sec ( Cointreau), the Greek spirit Metaxa, rum ...
wine and spirits group since 1988.
Marilyn Monroe
Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
was one of the House's supporters, rumoured to have kept a month's supply of champagne in her kitchen.
History
It all began with ''
Florens-Louis Heidsieck
Florens-Louis Heidsieck (1749–1828) was the founder of the Champagne house Heidsieck & Co from which later Piper-Heidsieck was spun off, and which was the start of the Heidsieck Champagne clan. Heidsieck was the son of a Lutheran minister ...
''. Born in 1749, this son of a Protestant pastor from ''
Westphalia
Westphalia (; ; ) is a region of northwestern Germany and one of the three historic parts of the state of North Rhine-Westphalia. It has an area of and 7.9 million inhabitants.
The territory of the region is almost identical with the h ...
'' settled as a draper in Reims, where he fell in love with a woman from Champagne... and with Champagne wine. Self-taught, he was driven by a great ambition: "to create a cuvée worthy of a queen." In 1785, he founded the trading house of drapes and Champagne wines, Heidsieck & Cie. He became a master of his craft to the point of having the honor of personally presenting his wine to Queen Marie-Antoinette.
Upon Florens-Louis's death in 1828, his nephew Christian Heidsieck partnered with Henri-Guillaume Piper who used his good sense of commerce. From the Habsburg princes to the emperors of China, fourteen royal or imperial courts granted him the privilege of "patented supplier." Around the world, high society desired "the wine of Piper, crafted by Heidsieck." In 1835, Christian Heidsieck died, and in 1838, his wife remarried Henri-Guillaume Piper.
The name Piper-Heidsieck was born.
Upon Henri-Guillaume's death in 1870, Jacques-Charles Théodore Kunkelmann, who had been a partner since 1851, took the reins of the house. In 1892, his son, Ferdinand-Théodore, succeeded him. His daughter Yolande married Marquis Jean de Suarez d’Aulan in 1926. A pioneer of aviation, this extraordinary man promoted the house by flying around the world in his own plane. During
World War II
World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...
, he accepted the task of hiding weapons in the cellar that would be used by the Champagne Resistance. The day before his arrest by the
Gestapo
The (, ), Syllabic abbreviation, abbreviated Gestapo (), was the official secret police of Nazi Germany and in German-occupied Europe.
The force was created by Hermann Göring in 1933 by combining the various political police agencies of F ...
, he fled to North Africa, became a fighter pilot in the famous Lafayette Escadrille, and died in combat in 1944. The Piper-Heidsieck house was placed under sequestration by the occupier and would likely have perished by the Liberation if it hadn't been brilliantly revived by Yolande Kunkelmann d'Aulan, supported by General Baron d’Alès, with whom she remarried in 1945.
François d’Aulan, the eldest son of Marquis Jean de Suarez d’Aulan and Yolande Kunkelmann, succeeded her in 1957. He presided over the Piper-Heidsieck Champagnes for thirty-three years, balancing development imperatives with family sustainability. In 1988, he passed the torch to the Hériard-Dubreuil family. The family holding EPI, specialized in the wine and luxury sectors and led by Christopher Descours, acquired the company in 2011.
As for the cellar masters, in 2002, Régis Camus took over the production of the wines of the Piper-Heidsieck house for 16 years, passing the reins to Emilien Boutillat in 2018, who became the youngest cellar master of a major Champagne house at the age of 31.
In July 2022, the house obtained B Corp certification.
In 2008, architect Jacques Ferrier designed the new headquarters of the house in Reims. This establishment is distinguished by a metallic façade resembling a mesh, a signature of the architect inspired by Champagne bubbles.
The Piper-Heidsieck vineyard extends over more than 65 hectares, and the house sources grapes from 240 partner growers, spread across more than 110 crus. In 1995, the vat room was inaugurated with over 200 vats.
In Popular Culture
In 1933, Piper-Heidsieck was the first Champagne house to appear on the big screen in the film "Sons of the desert" by
Laurel and Hardy
Laurel and Hardy were a British-American double act, comedy duo during the early Classical Hollywood cinema, Classical Hollywood era of American cinema, consisting of Englishman Stan Laurel (1890–1965) and American Oliver Hardy (1892–1957) ...
. This connection with cinema continued in 1953 when
Marilyn Monroe
Marilyn Monroe ( ; born Norma Jeane Mortenson; June 1, 1926 August 4, 1962) was an American actress and model. Known for playing comic "Blonde stereotype#Blonde bombshell, blonde bombshell" characters, she became one of the most popular sex ...
expressed her affection for the brand in a press interview.
Since 1993, the Piper-Heidsieck house has maintained its relationship with cinema, serving as the official supplier of the
Cannes Film Festival
The Cannes Film Festival (; ), until 2003 called the International Film Festival ('), is the most prestigious film festival in the world.
Held in Cannes, France, it previews new films of all genres, including documentaries, from all around ...
until 2020 and also of the
Oscars
The Academy Awards, commonly known as the Oscars, are awards for artistic and technical merit in film. They are presented annually by the Academy of Motion Picture Arts and Sciences (AMPAS) in the United States in recognition of excellence i ...
from 2015 to 2020. The Piper-Heidsieck house maintains its relationship with cinema and has been a patron of the Cinémathèque Française since 2008. It has contributed to the funding of the restoration of Luis Buñuel's film "The Golden Age". Today, the house partners with new festivals that promote inclusion, such as the Independent Film Spirit Awards.
Piper-Heidsieck is the supplier for several sporting events and ceremonies worldwide, including the
Australian Open
The Australian Open (stylized ΛO) is a tennis tournament organised by Tennis Australia annually at Melbourne Park in Melbourne, Victoria (state), Victoria, Australia. It is chronologically the first of the four Grand Slam (tennis), Grand Sl ...
since 2019 and the
Ballon d'Or
The Ballon d'Or (; ) is an annual association football, football award presented by French magazine ''France Football'' since 1956 Ballon d'Or, 1956 to honour the player deemed to have performed the best over the previous season.
Conceived ...
Jean-Paul Gaultier
Jean Paul Gaultier (; born 24 June 1952) is a French haute couture and prêt-à-porter fashion designer.
He is described as an "enfant terrible" of the fashion industry and is known for his unconventional designs with motifs including corset ...
dressed Piper-Heidsieck bottles in a red corset and fishnet stockings for a limited edition. This collaboration continued with the avant-garde duo
Viktor & Rolf
Viktor & Rolf is a Dutch avant-garde luxury fashion house founded in 1993 by Viktor Horsting (born 1969, Geldrop) and Rolf Snoeren (born 1969, Dongen). For more than twenty years, Viktor & Rolf have sought to challenge preconceptions of fashion an ...
in 2007, and in 2009 with designer
Christian Louboutin
Christian Louboutin (; born 7 January 1964) is a French fashion designer. His stiletto footwear incorporates shiny, red-lacquered soles that have become his signature. Initially a freelance designer for fashion houses, he started his shoe salo ...