Pinkfong () is an English-language South Korean children's educational brand of The Pinkfong Company (previously known as Smart Study and Smart Books Media), a South Korean

educational entertainment Educational entertainment, also referred to by the portmanteau edutainment, is media designed to educate through entertainment. The term has been used as early as 1933. Most often it includes content intended to teach but has incidental entert ...

company. Pinkfong content consists mainly of children's songs, the most famous of which is a version of " Baby Shark". The dance video associated with that song eventually became a viral YouTube video with over 15 billion views as of October 2024. Their channel consists of songs, stories, and dances that are represented by a pink

fox Foxes are small-to-medium-sized omnivorous mammals belonging to several genera of the family Canidae. They have a flattened skull; upright, triangular ears; a pointed, slightly upturned snout; and a long, bushy tail ("brush"). Twelve species ...

named Pinkfong. The company has more than 4,000 kids' songs, stories, video games and merchandise.

History

Formation

Pinkfong began as The Pinkfong Company at their

Seoul Seoul, officially Seoul Special Metropolitan City, is the capital city, capital and largest city of South Korea. The broader Seoul Metropolitan Area, encompassing Seoul, Gyeonggi Province and Incheon, emerged as the world's List of cities b ...

headquarters, in June 2010. It also has offices in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

, U.S. and

Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...

, China. Its focus is children aged 1–5. By 2015, the company had released 520 mobile games, with core games like "Pinkfong Nursery Rhymes", and a program with central items including "Pinkfong English".

Pinkfong Baby Shark

Pinkfong Baby Shark - Kids Songs & Stories (previously titled as Pinkfong! Kids' Songs & Stories) is a YouTube channel for kids filled with preschool songs, nursery rhymes and stories. The songs and stories generally are of one to two minutes. They can also be in compilation videos. In addition to animation, some of them might include

clay animation Claymation, sometimes called clay animation or plasticine animation, is one of many forms of stop-motion animation. Each animated piece, either character or background, is "deformable"—made of a malleable substance, usually plasticine cl ...

and child actors. The short length was made to accommodate

cell phone A mobile phone or cell phone is a portable telephone that allows users to make and receive calls over a radio frequency link while moving within a designated telephone service area, unlike fixed-location phones ( landline phones). This radio ...

views on both YouTube and The Pinkfong Company's education mobile apps.

''Pinkfong Wonderstar''

''Pinkfong Wonderstar'' is an animated television series with two main animal characters named Pinkfong and Hogi. The two animal characters are a fox and a hedgehog who live in a town named Wonderville. These two characters interact with various people in Wonderville. Its first episode, named Welcome to Wonderville (previously titled as Pinkfong and Hogi), has been released on June 27, 2019, for

KBS2 KBS 2TV is a South Korean free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen ...

. It also released on December 3, 2020, for

YouTube Originals YouTube Premium (formerly Music Key and YouTube Red) is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-fr ...

Discography

Charted compilation albums

Charted songs

References

External links

* * {{Authority control Mass media companies established in 2010 Entertainment companies established in 2010 South Korean companies established in 2010 South Korean brands Education-related YouTube channels Fictional extraterrestrial characters