Ping Hsin-tao
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Ping Hsin-tao or Ping Xintao (; 1927 – 23 May 2019) was a Taiwanese publisher and producer. He founded ''Crown Magazine'' and Crown Publishing in 1954, which launched the careers of
Chiung Yao Chen Che (; 20April 19384December 2024), better known by her pen name Chiung Yao (), was a Taiwanese writer and film producer. The name ''Chiung Yao'' is a phrase taken from the ''Classic of Poetry'', where it means "splendid pure jade". Born ...
and San Mao, two of Taiwan's most famous authors. He married Chiung Yao and produced films and television series based on her popular romance novels.


Early life

Ping was born in
Shanghai Shanghai, Shanghainese: , Standard Chinese pronunciation: is a direct-administered municipality and the most populous urban area in China. The city is located on the Chinese shoreline on the southern estuary of the Yangtze River, with the ...
, Republic of China in 1927, with his
ancestral home An ancestral home is the place of origin of one's extended family, particularly the home owned and preserved by the same family for several generations. The term can refer to an individual house or estate, or to a broader geographic area such as a ...
in
Changshu Changshu (; Suzhounese: /d͡ʐan¹³ ʐoʔ²³/) is a county-level city under the jurisdiction of Suzhou, Jiangsu province, and is part of the Yangtze River Delta. It borders the prefecture-level city of Nantong to the northeast across the Yangt ...
,
Jiangsu Jiangsu is a coastal Provinces of the People's Republic of China, province in East China. It is one of the leading provinces in finance, education, technology, and tourism, with its capital in Nanjing. Jiangsu is the List of Chinese administra ...
. Despite his interests in literature and art since childhood, he studied
accounting Accounting, also known as accountancy, is the process of recording and processing information about economic entity, economic entities, such as businesses and corporations. Accounting measures the results of an organization's economic activit ...
at
Utopia University Utopia University, known in Chinese as Datong or Tatung University, was a private university in Shanghai. It was established in March 1912 by a group of former Tsinghua faculty members led by Hu Dunfu, and became one of the most reputable priv ...
at the request of his father.


Career

After graduating from university, Ping moved to
Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia. The main geography of Taiwan, island of Taiwan, also known as ''Formosa'', lies between the East China Sea, East and South China Seas in the northwestern Pacific Ocea ...
in 1949 when the Communists took over mainland China, and worked for
Taiwan Fertilizer The Taiwan Fertilizer Co., Ltd. (TFC; ) is a fertilizer company of Taiwan. History TFC was established on 1 May 1946 as a state-owned company under the Ministry of Economic Affairs. On 1 September 1999, it was privatized and listed as private ...
. In 1954, he founded ''Crown Magazine'' (皇冠雜誌) and Crown Publishing (皇冠出版社), later known as (皇冠文化). To help cover business expenses, he translated English-language novels into Chinese under the pen name Fei Li (費禮), and worked as a
disk jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include radio DJs (who host programs on music radio stations), club DJs (who work at nightclubs or music festivals), mobile ...
at a radio station for five years. In June 1963, Ping became editor of ''Lianfu'', the influential literary supplement of the ''
United Daily News ''United Daily News'' (UDN; ) is a newspaper published in Taiwan. It is considered to support the pan-Blue Coalition in its editorials. History UDN was founded in 1951 by Wang Tiwu as a merger of three newspapers, ''Popular Daily'' (全民日 ...
'', and held the position until 1976. Unlike his predecessor Lin Haiyin who focused on elitist "pure literature", Ping promoted writers of more commercial literature, notably the romance novelist
Chiung Yao Chen Che (; 20April 19384December 2024), better known by her pen name Chiung Yao (), was a Taiwanese writer and film producer. The name ''Chiung Yao'' is a phrase taken from the ''Classic of Poetry'', where it means "splendid pure jade". Born ...
. He serialized Chiung Yao's novels in ''Crown Magazine'' before publishing them at Crown Publishing as monographs. He and Chiung Yao adapted many of her novels into television series and films, often serving as
producers Producer(s), The Producer(s), or co-producer(s) may refer to: Occupations *Producer (agriculture), a farm operator *Producer, a stakeholder of economic production * Film producer, supervises the making of films **Executive producer, contributes t ...
or
screenwriter A screenwriter (also called scriptwriter, scribe, or scenarist) is a person who practices the craft of writing for visual mass media, known as screenwriting. These can include short films, feature-length films, television programs, television ...
s themselves. Chiung Yao became enormously popular throughout the Chinese-speaking world. San Mao, another Taiwanese writer whose influence and popularity rivalled Chiung Yao's, was also made famous by Ping's Crown Publishing and ''Crown Magazine''. Throughout his career, Ping published more than 6,000 books and 784 magazine issues. He also produced sixteen films.


Personal life

Ping's first wife was the painter Lin Wan-zhen. They met when Lin was 19, and married when she was 25. They had three children. Their son, Ping Yun, later succeeded him as head of Crown Publishing. Ping married Chiung Yao in 1979, after an acrimonious divorce with Lin which lasted eight years. In 2018, Lin published a memoir in which she accused Chiung Yao of breaking up her marriage. After Ping suffered a stroke in 2016 and lost nearly all ability to communicate, his children had a falling out with their stepmother, Chiung Yao, over whether to continue his
intubation Intubation (sometimes entubation) is a medical procedure involving the insertion of a tube into the body. Most commonly, intubation refers to tracheal intubation, a procedure during which an endotracheal tube is inserted into the trachea to supp ...
. Ping died on 23 May 2019, at the age of 92.


Legacy and Influence

Ping Hsin-tao contributed significantly to Taiwanese literature and media. As the founder of Crown Magazine and Crown Publishing in 1954, he was instrumental in promoting serialized novels and supporting the careers of authors such as Chiung Yao and San Mao. Crown Magazine became a notable platform for popular literature in Taiwan, maintaining a consistent readership over decades. Ping was also involved in adapting literary works into television dramas and films. Collaborations with writers like Chiung Yao resulted in adaptations such as *My Fair Princess* (1998), which achieved commercial success. His publishing and production activities are regarded as influential in the development of popular culture in Taiwan during the second half of the 20th century.


References


External links


Official website of Crown Culture
{{DEFAULTSORT:Ping, Hsin-tao 1927 births 2019 deaths Taiwanese publishers (people) Taiwanese film producers Taiwanese television producers Taiwanese people from Shanghai Taiwanese company founders Businesspeople from Shanghai Utopia University alumni Taiwanese translators Taiwanese radio presenters English–Chinese translators 20th-century Taiwanese businesspeople 20th-century publishers (people) 20th-century Taiwanese translators