Pilk is a

dirty soda Dirty soda is a drink consisting of soda "spiked" with cream, flavored syrups or fruit juices. The drink has been described as "alcohol-free mocktails with optional flavor, cream and fruit add-ins". History The history of dirty soda origina ...

, made by combining

Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...

and

milk Milk is a white liquid food produced by the mammary glands of lactating mammals. It is the primary source of nutrition for young mammals (including breastfeeding, breastfed human infants) before they are able to digestion, digest solid food. ...

Background

Doodh soda, a drink made by mixing lemon or lime-flavored soda with milk, is popular in Pakistan and India. The Korean

Milkis Milkis () is a South Korean soft drink produced by Lotte Chilsung, a South Korean beverage company. It combines many of the common elements of traditional carbonated beverages such as sugar and carbonated water with milk to create a creamy tas ...

, Japanese

Calpis Soda , sold in North America as Calpico, is a Japanese non-carbonated soft drink manufactured by , a subsidiary of Asahi Breweries headquartered in Shibuya, Tokyo. The beverage has a light, somewhat milky, and slightly acidic flavour, similar to p ...

, and American egg cream are all carbonated milk-based drinks. Pilk originated in an episode of ''

Laverne & Shirley ''Laverne & Shirley'' is an American television sitcom that ran for eight seasons on American Broadcasting Company, ABC from January 27, 1976, to May 10, 1983. A spin-off of ''Happy Days'', ''Laverne & Shirley'' stars Penny Marshall and Cindy Wi ...

'', during which Laverne drinks Pilk from a large bucket and remarks that it "needs more Pepsi". The drink resurfaced in the 2010s with the dirty soda trend, in which people mixed soda with syrup and dairy, and in 2020 using social media. In 2021, American singer-songwriter

Olivia Rodrigo Olivia Isabel Rodrigo (born February 20, 2003) is an American singer-songwriter and actress. She began her career as a child, appearing in commercials and the direct-to-video film '' An American Girl: Grace Stirs Up Success'' (2015). She rose ...

posted a picture of her holding a cup from

Swig The Simplified Wrapper and Interface Generator (SWIG) is an open-source software tool used to connect computer programs or libraries written in C or C++ with scripting languages such as Lua, Perl, PHP, Python, R, Ruby, Tcl, and other lang ...

, an American

soda fountain A soda fountain is a device that dispenses carbonated soft drinks, called fountain drinks. They can be found in restaurants, concession stands and other locations such as convenience stores. The machine combines flavored syrup or syrup concentrat ...

chain specializing in dirty sodas, causing dirty sodas to gain popularity on

TikTok TikTok, known in mainland China and Hong Kong as Douyin (), is a social media and Short-form content, short-form online video platform owned by Chinese Internet company ByteDance. It hosts user-submitted videos, which may range in duration f ...

Lindsay Lohan advertisement

Inspired by the

trend, Pepsi launched a pilk

advertising campaign An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ide ...

on December 1, 2022. It featured American actress

Lindsay Lohan Lindsay Dee Lohan ( ; born July 2, 1986) is an American actress, singer, producer, and businesswoman. Born in New York City and raised on Long Island, Lohan was signed to Ford Models at age three. She appeared as a regular on the soap opera ' ...

encouraging people to try Pilk and share their creations using the

hashtag A hashtag is a metadata tag operator that is prefaced by the hash symbol, ''#''. On social media, hashtags are used on microblogging and photo-sharing services–especially Twitter and Tumblr–as a form of user-generated tagging that enable ...

#PilkandCookies for the chance to win money. The ads went viral and inspired internet

memes A meme (; ) is an idea, behavior, or style that spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ...

. In 2023, ''Pilk and Cookies'' was honored with a

Webby Award The Webby Awards (colloquially referred to as the Webbys) are awards for excellence on the Internet presented annually by the International Academy of Digital Arts and Sciences, a judging body composed of over three thousand industry experts a ...

for Best Social Campaign. It was also shortlisted by

The One Show ''The One Show'' is a British television magazine and chat show programme. Broadcast live on BBC One weekdays at 7:00 pm, it features topical stories and studio guests. It is currently co-hosted by Alex Jones, Roman Kemp, Ronan Keating ...

in the Culture Driver category and awarded by the

Association of National Advertisers Association may refer to: *Club (organization), an association of two or more people united by a common interest or goal *Trade association, an organization founded and funded by businesses that operate in a specific industry *Voluntary associatio ...

with three Excellence honors, winning in the categories of Social Media and Significant Results (for reaching 10 billion impressions) as well as a silver place for Holiday Marketing.

References

{{PepsiCo PepsiCo soft drinks Milk-based drinks Internet memes introduced in 2020 Non-alcoholic mixed drinks

Background

Lindsay Lohan advertisement

See also

References