Pig Business
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''Pig Business'' is a 2009 investigative documentary and
exposé Expose, exposé, or exposed may refer to: News sources * Exposé (journalism), a form of investigative journalism * '' The Exposé'', a British conspiracist website * ''Exeposé'', a student-run newspaper of the University of Exeter Film and TV F ...
by environmental activist and former actress
Tracy Worcester Tracy Louise Somerset, Duchess of Beaufort (née Ward; born 22 December 1958) is a British duchess, environmental activist, and former actress. She is usually known as Tracy Worcester, the married style that she often used before 2017, and as ...
. The film presents the findings of Worcester's four year investigation into the
hidden costs In Microeconomics, microeconomic theory, the opportunity cost of a choice is the value (economics), value of the best alternative forgone where, given limited resources, a choice needs to be made between several Mutual exclusivity, mutually exclu ...
associated with pig
factory farming Intensive animal farming, industrial livestock production, and macro-farms, also known as factory farming, is a type of intensive agriculture, specifically an approach to mass animal husbandry designed to maximize production while minimizing co ...
. It advocates on behalf of small-scale farmers and discusses the topics of
animal welfare Animal welfare is the quality of life and overall well-being of animals. Formal standards of animal welfare vary between contexts, but are debated mostly by animal welfare groups, legislators, and academics. Animal welfare science uses measures ...
, environmental pollution,
corporate responsibility Corporate responsibility is a term which has come to characterize a family of professional disciplines intended to help a corporation stay competitive by maintaining accountability to its four main stakeholder groups: customers, employees, shareh ...
and
food sovereignty Food sovereignty is a food system in which the people who produce, distribute, and consume food also control the mechanisms and policies of food production and Food distribution, distribution. This stands in contrast to the present corporate Agr ...
.


Plot summary

The film begins with an introduction by Tracy Worcester in which she reflects upon the role that the countryside and small-scale farms have had on her personal and family life. She proceeds to argue that this
cultural heritage Cultural heritage is the heritage of tangible and intangible heritage assets of a group or society that is inherited from past generations. Not all heritages of past generations are "heritage"; rather, heritage is a product of selection by socie ...
is under-threat from large-scale corporations that, driven by
profit maximization In economics, profit maximization is the short run or long run process by which a firm may determine the price, input and output levels that will lead to the highest possible total profit (or just profit in short). In neoclassical economics, ...
, have replaced traditional farming with a system that treats animals as a mere raw material or input in an industrial system. Worcester narrates the history and development of these large-scale corporations through the
anti-competitive Anti-competitive practices are business or government practices that prevent or reduce competition in a market. Antitrust laws ensure businesses do not engage in competitive practices that harm other, usually smaller, businesses or consumers. ...
practices of vertical and
horizontal integration Horizontal integration is the process of a company increasing production of goods or services at the same level of the value chain, in the same industry. A company may do this via internal expansion or through mergers and acquisitions. The ...
. Through interviews with affected parties, as well as footage of campaign rallies and undercover exposés within factory farms, the film suggests that powerful corporations may take advantage of a monopoly position by acting in an
unethical Ethics is the philosophical study of moral phenomena. Also called moral philosophy, it investigates normative questions about what people ought to do or which behavior is morally right. Its main branches include normative ethics, applied eth ...
manner. It states that because the
external costs In economics, an externality is an indirect cost (external cost) or indirect benefit (external benefit) to an uninvolved third party that arises as an effect of another party's (or parties') activity. Externalities can be considered as unpriced ...
of intensive animal farming are not taken into consideration by consumers, the industry constitutes an example of
market failure In neoclassical economics, market failure is a situation in which the allocation of goods and services by a free market is not Pareto efficient, often leading to a net loss of economic value.Paul Krugman and Robin Wells Krugman, Robin Wells (2006 ...
. Of particular focus is the expansion of food giant
Smithfield Foods Smithfield Foods, Inc., is an American pork producer and food-processing company based in Smithfield, Virginia. Founded in 1936 as the Smithfield Packing Company by Joseph W. Luter and his son, the company is the largest pig and pork producer in ...
within Poland, a location selected for its low costs and strategic access to the
European Union The European Union (EU) is a supranational union, supranational political union, political and economic union of Member state of the European Union, member states that are Geography of the European Union, located primarily in Europe. The u ...
market, following Smithfield's acquisition of the former state-owned meat producer Animex Foods in 1999. Drawing on testimony from Polish academics, politicians, industry leaders, farmers and villagers, the film argues that poor corporate regulation has resulted in a number of human and environmental disasters within Poland. Specifically, Animex is accused of causing harm to human health through the over-application of pig slurry as an agricultural fertilizer, as well as of antibiotic misuse within factory farms. Worcester further suggests that Smithfield has influenced government legislation through the sponsoring of sympathetic politicians with financial grants. Speaking in 2006, then CEO of Animex Foods Morten Jensen states that Animex is compliant with all Polish and European environmental legislation. In an interview given in 2008, Smithfield's Vice-President of environmental and corporate affairs Dennis H Treacy states that contamination caused by slurry is illegal and that the organisation goes to "extra-ordinary lengths to ensure that they have a system in place that doesn't allow that". Responding to the issue of
corporate donations The term corporate donation refers to any financial contribution made by a corporation to another organization that furthers the contributor's own objectives. Two major kinds of such donations deserve specific consideration, charitable as well as po ...
, Treacy argues that such contributions are "the way of life in
American government The Federal Government of the United States of America (U.S. federal government or U.S. government) is the national government of the United States. The U.S. federal government is composed of three distinct branches: legislative, execut ...
– part of the American system". ''Guardian'' columnist Warwick Smith argues that such donations corrupt
democracy Democracy (from , ''dēmos'' 'people' and ''kratos'' 'rule') is a form of government in which political power is vested in the people or the population of a state. Under a minimalist definition of democracy, rulers are elected through competitiv ...
. In closing, the documentary proposes a number of solutions to the issues it highlights. It advocates buying British meat to ensure that products are not imported from jurisdictions with less stringent animal rights legislation, particularly in relation to the use of
sow stalls A gestation crate, also known as a sow stall, is a metal enclosure in which a intensive pig farming, farmed domestic pig#Glossary of terms, sow used for breeding may be kept during pregnancy.Wilson G. Pond, Fuller W. Bazer, Bernard E. Rollin (eds ...
and
tail docking The tail is the elongated section at the rear end of a bilaterian animal's body; in general, the term refers to a distinct, flexible appendage extending backwards from the midline of the torso. In vertebrate animals that evolved to lose their ta ...
. It further promotes the adoption of clearer labeling systems on food, and recommends buying meat certified high-welfare, outdoor-bred,
free range Free range denotes a method of farming husbandry where the animals can roam freely outdoors for at least part of the day, rather than being confined in an enclosure for 24 hours each day. On many farms, the outdoors ranging area is fenced, th ...
or
organic Organic may refer to: * Organic, of or relating to an organism, a living entity * Organic, of or relating to an anatomical organ Chemistry * Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...
.


Controversy

The film which took five years to make was initially refused for broadcasting by then
BBC World BBC News is an international English-language pay television channel owned by BBC Global News Ltd. – a subsidiary of BBC Studios – and operated by the BBC News division of the BBC. The network carries news bulletins, documentaries, an ...
due to fears of a legal backlash from Smithfield Foods. It was accepted for broadcast by
Channel 4 Channel 4 is a British free-to-air public broadcast television channel owned and operated by Channel Four Television Corporation. It is state-owned enterprise, publicly owned but, unlike the BBC, it receives no public funding and is funded en ...
, but in February 2009 Channel 4 postponed broadcasting the film due to legal pressure. Parts of the documentary were then subsequently
cut Cut or CUT may refer to: Common uses * The act of cutting, the separation of an object into two through acutely directed force ** A type of wound ** Cut (archaeology), a hole dug in the past ** Cut (clothing), the style or shape of a garment ** ...
to ensure that it was '
libel Defamation is a communication that injures a third party's reputation and causes a legally redressable injury. The precise legal definition of defamation varies from country to country. It is not necessarily restricted to making assertions ...
proof'. Smithfield's lawyers wrote a letter stating that the film was defamatory and included untrue claims. The company denies claims that pigs are mistreated. Smithfield further claims to be taking steps to reduce its
environmental footprint The ecological footprint measures human demand on natural capital, i.e. the quantity of nature it takes to support people and their economies. It tracks human demand on nature through an ecological accounting system. The accounts contrast the biolo ...
. The film in altered form made its UK debut at the
Barbican A barbican (from ) is a fortified outpost or fortified gateway, such as at an outer defense perimeter of a city or castle, or any tower situated over a gate or bridge which was used for defensive purposes. Europe Medieval Europeans typically b ...
on 20 May 2009, with
Hugh Fearnley-Whittingstall Hugh Christopher Edmund Fearnley-Whittingstall (born 14 January 1965) is an English celebrity chef, television personality, journalist, food writer, and campaigner on food and environmental issues. Fearnley-Whittingstall hosted the '' River ...
on hand to lend support. Due to legal pressure from Smithfield, this showing only went ahead when the filmmaker, Tracy Worcester, signed an indemnity taking personal responsibility for its content. The film was also shown at the 2009
Hay Festival The Hay Festival of Literature & Arts, better known as the Hay Festival (), is an annual literature festival held in Hay-on-Wye, Powys, Wales, for 10 days from May to June. Devised by Norman, Rhoda and Peter Florence in 1988, the festival was d ...
where Bobby Kennedy Jr was present and criticised Smithfield's attempts to stop the film being shown on UK television and public screenings. ''Pig Business'' was finally broadcast on Channel 4's
More4 More4 is a British free-to-air television channel, owned by Channel Four Television Corporation. The channel launched on 10 October 2005. Its programming mainly focuses on lifestyle and documentaries, as well as foreign dramas. Content The i ...
on the 30th of June 2009. Representatives for Smithfield state that they have never threatened to sue Worcester and merely requested that inaccuracies be removed. Controversy also surrounds the half-owned Smithfield Foods pig sheds near the village of La Gloria, Mexico, where as many as 1,800 villagers living near the plant had already complained of respiratory problems and 400 had been treated before the
2009 swine flu pandemic The 2009 swine flu pandemic, caused by the H1N1/swine flu/influenza virus and declared by the World Health Organization (WHO) from June 2009 to August 2010, was the third recent flu pandemic involving the H1N1 virus (the first being the 1918â ...
. Residents of La Gloria believe the out-break of
Swine flu Swine influenza is an infection caused by any of several types of swine influenza viruses. Swine influenza virus (SIV) or swine-origin influenza virus (S-OIV) refers to any strain of the influenza family of viruses that is endemic in pigs. As ...
to be the result of contamination from the nearby farm. The origin of Swine flu continues to be debated.


See also

*
Intensive pig farming Intensive pig farming, also known as pig factory farming, is the primary method of pig production, in which grower pigs are housed indoors in group-housing or straw-lined sheds in establishments also known as piggeries, whilst pregnant sows a ...
*
Compassion in World Farming Compassion in World Farming (CIWF) is a campaigning and lobbying animal welfare organisation. It campaigns against the live export of animals, certain methods of livestock slaughter, and all systems of factory farming. It has received cel ...
*
Soil Association The Soil Association is a British registered charity focused on the effect of agriculture on the environment. It was established in 1946. Their activities include campaigning for local purchasing, public education on nutrition and certificat ...
*
Swine influenza Swine influenza is an infection caused by any of several types of swine influenza viruses. Swine influenza virus (SIV) or swine-origin influenza virus (S-OIV) refers to any strain of the influenza family of viruses that is endemic in pigs. As ...


References


External links

* {{IMDb title, 1337056, Pig Business British documentary films Documentary films about agriculture 2009 documentary films 2009 films Documentary films about animal rights 2000s English-language films 2000s British films English-language documentary films