Piero Piazzi (born 31 August 1963) is an international fashion modelling manager and talent scout. He is the president of the Women Management Milan agency. Piazzi collaborated with

Mariacarla Boscono Mariacarla Boscono (; born 20 September 1980) is an Italian fashion model and actress. Rising to fame in the early 2000s, Boscono has walked the runways of major worldwide fashion weeks and festivals, including Milan Fashion Week, New York Fash ...

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Monica Bellucci Monica Anna Maria Bellucci (; born 30 September 1964) is an Italian actress and model who began her career as a fashion model before working in Italian, American, and French films. She has an eclectic filmography in a range of genres and langua ...

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and Marpessa Hennink, among others.

Biography

Piero Piazzi was born in Bologna and spent his childhood between Italy and the United States, where he spent his summers. After completing his education at a technical college in Bologna, he studied law at the University of Bologna. Piazzi started his career as a model in 1978, meeting Rosanna Armani, who introduced him to her brother

Giorgio Armani Giorgio Armani (; born 11 July 1934) is an Italian fashion designer and a billionaire. He first gained renown working for Cerruti 1881. He formed his company, Armani, in 1975, which eventually expanded into music, sport, and luxury hotels. By 200 ...

. At the age of 17, he signed his first modelling contract with the agency Beatrice di Milano. As a model, he worked with

Gianni Versace Giovanni Maria "Gianni" Versace (; 2 December 1946 – 15 July 1997) was an Italian fashion designer, socialite and businessman. He was the founder of Versace, an international luxury-fashion house that produces accessories, fragrances, make-up ...

Valentino Garavani Valentino Clemente Ludovico Garavani (; born 11 May 1932), known mononymously as Valentino, is an Italian fashion designer, the founder of the Valentino (fashion house), Valentino brand and company. His main lines include Valentino, Valentino G ...

and

Gianfranco Ferré Gianfranco Ferré (; 15 August 1944 – 17 June 2007) was an Italian fashion designer also known as "the architect of fashion" for his background and his original attitude toward creating fashion design. Early life and education Ferré was born ...

, among others. In 1982, he moved to the United States and worked for fashion brands such as

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer. In 1968, he launched the company that later became Calvin Klein. In addition to clothing, he has also given his name to a range of perfumes, watches, and jewellery. ...

, Valentino, Gianfranco Ferré and shot with photographers such as

Richard Avedon Richard Avedon (May 15, 1923 – October 1, 2004) was an American fashion and portrait photographer. He worked for ''Harper's Bazaar'', '' Vogue'' and '' Elle'' specializing in capturing movement in still pictures of fashion, theater and ...

, Giampaolo Barbieri and

Herb Ritts Herbert Ritts Jr. (August 13, 1952 – December 26, 2002) was an American fashion photographer and director known for his photographs of celebrities, models, and other cultural figures throughout the 1980s and 1990s. His work concentrated on b ...

. In 1985, Piazzi shifted from being a model to managing. From 1990 to 2000, he was director of the Riccardo Gay agency in Milan where he discovered and supported Mariacarla Boscono. Piazzi joined Women Management Milano, the largest modelling agency in Italy, with offices in Paris and New York as director in 2003, where he became president in 2017. In 2017, Piazzi was appointed Elite Milano's president and Europe's business coordinator for Elite World. In September 2018, Piazzi took on the role of president of Women Model Management Worldwide. He received the Lifetime Achievement Award and the Elio Fiorucci Award at the 19th edition of the Chi è Chi Awards in 2019. In July 2021 Piazzi was awarded the Lifetime Achievement Award at the XXII Tao Awards. In 2023, in Rome at the headquarters of the European Parliament, he was awarded by

Makaziwe Mandela Pumla Makaziwe "Maki" Mandela-Amuah (born 1 May 1954) is the daughter of Nelson Mandela and his first wife Evelyn Mase. Early life and education Makaziwe Mandela was born into a family of chieftains. Her father Nelson was a direct descendant o ...

, Nobel Peace Prize winner Nelson Mandela's daughter, the La Moda Veste la Pace award for his humanitarian efforts. Piazzi has served as president of the association of modelling agencies Assem. He worked on creating meetings with politicians in Rome to outline a code of ethics for the modelling industry in Italy. In May 2024, in collaboration with the brand Oratio, Piero launched "Piero Piazzi for Oratio," a capsule collection consisting of essential items including a silk shirt, a silk day pajama set, linen shorts, linen trousers, and a suede bag. Piero donated the entire collaboration fee to To.Get.There, the ETS of which he is a co-founder and sole ambassador.

Public activities

In 1996, Piazzi arranged the charity event called "Models, Too, Have a Heart" ("Anche le modelle hanno un cuore"), in collaboration with the Anlaids organization to raise funds for the fight against HIV.

and

Kate Moss Katherine Ann Moss (born 16 January 1974) is an English model. Arriving towards the end of the "supermodel era", Moss rose to fame in the early 1990s as part of the heroin chic fashion trend. Her collaborations with Calvin Klein brought her t ...

supported his initiative. He is the founder and ambassador of the non-profit association To Get There ETS, which helps to supply aid to orphaned and HIV-positive children in Uganda and South Sudan. Piazzi is an ambassador and volunteer for Progetto Itaca, a foundation that promotes information, prevention, support and rehabilitation programs aimed at people with Mental Health disorders and their families. Piazzi was also the ambassador for The Children for Peace Onlus, an NGO that works in Uganda, Mali, Lebanon, Palestine and Colombia to help orphaned, abandoned, sick and extremely poor children and their families.

Personal life

After five years of living together, in 2006, he married Silvia Giusfredi from whom he separated in March 2024.

References

Fashion industry Business executives 1963 births Living people {{DEFAULTSORT:Piazzi, Piero