Pier Massimo Forni
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Pier Massimo Forni (16 October 1951 – 1 December 2018), a native of
Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...
, was a professor at
Johns Hopkins University The Johns Hopkins University (often abbreviated as Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland, United States. Founded in 1876 based on the European research institution model, J ...
, where he taught since 1985. Forni published several books, including his 2002 best-seller ''Choosing Civility: The Twenty-Five Rules of Considerate Conduct''. He co-founded and directed the Civility Project at Johns Hopkins, the purpose of which is to assess the significance of civility, manners and politeness in contemporary society.


Education and career

Forni received his undergraduate degree in Letters and Philosophy from the
University of Pavia The University of Pavia (, UNIPV or ''Università di Pavia''; ) is a university located in Pavia, Lombardy, Italy. There was evidence of teaching as early as 1361, making it one of the List of oldest universities in continuous operation, oldest un ...
and his
Ph.D. A Doctor of Philosophy (PhD, DPhil; or ) is a terminal degree that usually denotes the highest level of academic achievement in a given discipline and is awarded following a course of graduate study and original research. The name of the deg ...
in
Italian literature Italian literature is written in the Italian language, particularly within Italy. It may also refer to literature written by Italians or in other languages spoken in Italy, often languages that are closely related to modern Italian, including ...
from
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...
. His numerous published writings on Italian literature include ''Forme complesse nel Decameron'' (1992) and ''Adventures in Speech: Rhetoric and Narration in Boccaccio's Decameron'' (1996). Forni held visiting appointments at several U. S. universities including the
University of Pennsylvania The University of Pennsylvania (Penn or UPenn) is a Private university, private Ivy League research university in Philadelphia, Pennsylvania, United States. One of nine colonial colleges, it was chartered in 1755 through the efforts of f ...
, the
University of Virginia The University of Virginia (UVA) is a Public university#United States, public research university in Charlottesville, Virginia, United States. It was founded in 1819 by Thomas Jefferson and contains his The Lawn, Academical Village, a World H ...
, and the
University of California at Davis The University of California, Davis (UC Davis, UCD, or Davis) is a public land-grant research university in Davis, California, United States. It is the northernmost of the ten campuses of the University of California system. The institution was ...
. In Italy, he lectured at the
University of Venice Ca' Foscari University of Venice (), or simply Ca' Foscari, is a public research university and business school in Venice, Italy. Since its foundation in 1868, it has been housed in the Venetian Gothic palace of Ca' Foscari, from which it takes ...
, the
University of Naples The University of Naples Federico II (; , ) is a public university, public research university in Naples, Campania, Italy. Established in 1224 and named after its founder, Frederick II, Holy Roman Emperor, Frederick II, it is the oldest public, s ...
, and the
University of Florence The University of Florence ( Italian: ''Università degli Studi di Firenze'') (in acronym UNIFI) is an Italian public research university located in Florence, Italy. It comprises 12 schools and has around 50,000 students enrolled. History The f ...
, among others. He was a former Fellow of
Villa I Tatti Villa I Tatti, The Harvard Center for Italian Renaissance Studies is a center for advanced research in the humanities located in Florence, Italy, and belongs to Harvard University. It houses a collection of Italian primitives, and of Chinese and ...
, The
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
Center for Italian Renaissance Studies in
Florence Florence ( ; ) is the capital city of the Italy, Italian region of Tuscany. It is also the most populated city in Tuscany, with 362,353 inhabitants, and 989,460 in Metropolitan City of Florence, its metropolitan province as of 2025. Florence ...
.


Civility Project at Johns Hopkins University

In 1997, he co-founded the Johns Hopkins Civility Project, whose aim was to assess the significance of civility, manners and politeness in contemporary society. He was also co-director of "Reassessing Civility: Forms and Values at the End of the Century," an international symposium which took place at
Johns Hopkins University The Johns Hopkins University (often abbreviated as Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland, United States. Founded in 1876 based on the European research institution model, J ...
in March 1998. Forni was to become the director of The Civility Initiative at
Johns Hopkins University The Johns Hopkins University (often abbreviated as Johns Hopkins, Hopkins, or JHU) is a private university, private research university in Baltimore, Maryland, United States. Founded in 1876 based on the European research institution model, J ...
—which he founded in 2000. He frequently lectured and conducted workshops on the rewards of fostering a culture of civility in today's workplace and the connections among civility, ethics, and quality of life.


Publications

In 2002, Forni published the best-seller ''Choosing Civility: The Twenty-Five Rules of Considerate Conduct''. Since then the book has acquired the status of a little classic within the American civility movement. His second book on civility, ''The Civility Solution: What to Do When People Are Rude'' (2008) provides examples on how to respond effectively and civilly in different day-to-day rude encounters. He contributed to a chapter on ethics and international protocol in the Convention Industry Council International Manual (2005). His article "The Other Side of Civility" appeared in the November 2005 issue of th
Johns Hopkins magazine
"Why Civility Means Business: A Memo to the B-School Dean (Cc: the CEO)" was published in the Spring/Summer 2011 issue o
One
the magazine of the
Johns Hopkins Carey Business School The Johns Hopkins Carey Business School is the graduate business school of Johns Hopkins University, a private research university in Baltimore, Maryland. It was established in 2007 and offers full-time and part-time programs leading to the Ma ...
. In 2009 the Association of Image Consultants International awarded him the Image Makers Merit of Industry Excellence Bravo Award, which counts among its past awardees
Oprah Winfrey Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954) is an American television presenter, talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, ''The Oprah Winfrey Show' ...
,
Michael Bloomberg Michael Rubens Bloomberg (born February 14, 1942) is an American businessman and politician. He is the majority owner and co-founder of Bloomberg L.P., and was its CEO from 1981 to 2001 and again from 2014 to 2023. He served as the 108th mayo ...
, and
Target Stores Target Corporation is an American retail corporation that operates a retail chain, chain of discount department stores and hypermarkets, headquartered in Minneapolis, Minnesota. It is the seventh-largest retailer in the United States, and a co ...
.


Initiatives

Forni's work has inspired civility-based initiatives around the United States, such as those in Duluth, MN, Cleveland Heights, OH
Howard County, MD
Hershey, PA, Oshkosh, WI, and Lake Charles LA. Among the academic institutions which selected Choosing Civility for their common reading programs are
Grand Rapids Community College Grand Rapids Community College (GRCC) is a public community college in Grand Rapids, Michigan. History Grand Rapids Junior College was established on September 21, 1914, after University of Michigan faculty passed a resolution encouraging the ...
,
Lynn University Lynn University is a private university in Boca Raton, Florida, United States. Founded in 1962, the university awards Associate degree, associate, Bachelor's degree, baccalaureate, Master's degree, master's, and Doctorate, doctoral Academic degr ...
,
Occidental College Occidental College (informally Oxy) is a private liberal arts college in Los Angeles, California, United States. Founded in 1887 as a coeducational college by clergy and members of the Presbyterian Church, it became non-sectarian in 1910. It is ...
,
Southern Utah University Southern Utah University (SUU) is a public university in Cedar City, Utah, United States. Founded in 1897 as a normal school, Southern Utah University now has over 1,800 graduates each year with baccalaureate and other graduate degrees from its ...
,
Muskingum University Muskingum University is a private university in New Concord, Ohio, United States. Chartered in 1837 as Muskingum College, the institution is affiliated with the Presbyterian Church (USA). New Concord is located in far eastern Muskingum County, ...
, the
University of West Georgia The University of West Georgia is a public university in Carrollton, Georgia, United States. The university offers a satellite campus in Newnan, Georgia, Newnan, Georgia, select classes at its Douglasville Center, and off-campus Museum Studies c ...
,
Frank Phillips College Frank Phillips College, formerly Borger Junior College District, is a public community college in Borger, Texas. The college also manages the Allen Campus in Perryton in Ochiltree County, the Dalhart Center in Hartley County, and the Cosmeto ...
,
Spelman College Spelman College is a Private college, private, Historically black colleges and universities, historically black, Women's colleges in the United States, women's Liberal arts colleges in the United States, liberal arts college in Atlanta, Georgia ...
and
Monroe Community College Monroe Community College (MCC) is a public community college in Monroe County, New York. It is part of the State University of New York. The college has two campuses; the main campus in the town of Brighton, and the Downtown Campus in the City ...
.


Reception

Forni's work has been mentioned by numerous publications including ''
The New York Times ''The New York Times'' (''NYT'') is an American daily newspaper based in New York City. ''The New York Times'' covers domestic, national, and international news, and publishes opinion pieces, investigative reports, and reviews. As one of ...
'', ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
'', ''
The Washington Post ''The Washington Post'', locally known as ''The'' ''Post'' and, informally, ''WaPo'' or ''WP'', is an American daily newspaper published in Washington, D.C., the national capital. It is the most widely circulated newspaper in the Washington m ...
'', ''
The Wall Street Journal ''The Wall Street Journal'' (''WSJ''), also referred to simply as the ''Journal,'' is an American newspaper based in New York City. The newspaper provides extensive coverage of news, especially business and finance. It operates on a subscriptio ...
'', ''
The Los Angeles Times The ''Los Angeles Times'' is an American daily newspaper that began publishing in Los Angeles, California, in 1881. Based in the Greater Los Angeles city of El Segundo since 2018, it is the sixth-largest newspaper in the U.S. and the larges ...
'', and ''
Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...
'' magazine. He was interviewed on several high-profile radio and televisions shows, including the ABC's World News Tonight,
CBS Sunday Morning ''CBS News Sunday Morning'' (frequently shortened to ''Sunday Morning'') is an American television newsmagazine that has aired on CBS since January 28, 1979. Created by Robert Northshield and E.S. "Bud" Lamoreaux III, and originally hosted by Ch ...
, The Gayle King Show, BBC's Outlook, and
Oprah Oprah Gail Winfrey (; born Orpah Gail Winfrey; January 29, 1954) is an American talk show host, television producer, actress, author, and media proprietor. She is best known for her talk show, ''The Oprah Winfrey Show'', broadcast from Chic ...
. Forni's contribution to the civility movement that started in the United States at the turn of the millennium is featured in Benet Davetian's ''Civility: A Cultural History'' (2009). In a profile which appeared in 2008,
Smithsonian magazine ''Smithsonian'' is a magazine covering science, history, art, popular culture and innovation. The first issue was published in 1970. History The history of ''Smithsonian'' began when Edward K. Thompson, the retired editor of ''Life'' magazine ...
stated that P.M. Forni "will be remembered as one of the greatest generals in our nation's struggle for civility."


References


External links


CBC Television documentary

WikiHow.com


{{DEFAULTSORT:Forni, P. M. 1951 births 2018 deaths Italian emigrants to the United States Johns Hopkins University faculty Deaths from Parkinson's disease in the United States