Pibb Xtra, formerly called Mr. Pibb (sometimes styled as Mr. PiBB), is a

soft drink A soft drink (see #Terminology, § Terminology for other names) is a class of non-alcoholic drink, usually (but not necessarily) Carbonated water, carbonated, and typically including added Sweetness, sweetener. Flavors used to be Natural flav ...

created and marketed by

The Coca-Cola Company The Coca-Cola Company is an American multinational corporation founded in 1892. It manufactures, sells and markets soft drinks including Coca-Cola, other non-alcoholic beverage concentrates and syrups, and alcoholic beverages. Its stock is lis ...

. It is a type of

pepper soda Dr Pepper is a carbonated soft drink. Dr Pepper was created in the 1880s by the American pharmacist Charles Alderton in Waco, Texas, and was first nationally marketed in the United States in 1904. It is manufactured by Keurig Dr Pepper in th ...

with several variants. As of 2025, Pibb Xtra is sold in bottles, cans, and two-liter bottles, and is available in most Coca-Cola Freestyle machines.

History

First introduced as "Peppo" to compete against

Dr Pepper Dr Pepper is a carbonated soft drink. Dr Pepper was created in the 1880s by the American pharmacist Charles Alderton in Waco, Texas, and was first nationally marketed in the United States in 1904. It is manufactured by Keurig Dr Pepper in t ...

, the name was changed to "Mr. Pibb" after Dr Pepper sued The Coca-Cola Company for trademark infringement. The original test markets for Mr. Pibb in 1972 were located in

Waco Waco ( ) is a city in and the county seat of McLennan County, Texas, United States. It is situated along the Brazos River and I-35, halfway between Dallas and Austin. The city had a U.S. census estimated 2024 population of 146,608, making i ...

, Texas the birthplace of Dr Pepper, before the company moved to

Dallas Dallas () is a city in the U.S. state of Texas and the most populous city in the Dallas–Fort Worth metroplex, the List of Texas metropolitan areas, most populous metropolitan area in Texas and the Metropolitan statistical area, fourth-most ...

, Texas. In 1980, Mr. Pibb was reformulated and marketed with the words "New Taste" printed prominently on the products. In 2001, a

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, biscuits, b ...

-forward "spicy cherry" flavor replaced the original formula in many parts of the United States, marketed as a bolder version of original Mr. Pibb. As recently as 2020, Pibb Xtra has been marketed as a "refreshing, spicy cherry alternative to regular cola".

Variations

Standard flavors

Pibb Xtra, introduced in 2001, replaced Mr. PiBB. It is not merely a re-branding, but a reformulation. Pibb Zero replaced Diet Mr. PiBB.

Coca-Cola Freestyle flavors

Pibb is now available in some

Freestyle Freestyle may refer to: Brands * Reebok Freestyle, a women's athletic shoe * Ford Freestyle, an SUV automobile * Coca-Cola Freestyle, a vending machine * Abbott FreeStyle, a blood glucose monitor by Abbott Laboritories Media * '' FreeStyle'', ...

machines at restaurant chains that do not serve

or regions where Dr Pepper is not bottled by a local Coca-Cola distributor, which introduced the brand to new countries exclusively through the machines. In 2011, Pibb Xtra expanded to two new flavors: Pibb Xtra Cherry and Pibb Xtra Cherry-Vanilla. Released for Coca-Cola Freestyle machines, both new flavors were also released for Pibb Zero. Pibb Xtra Strawberry was released in 2018, along with Dr Pepper and Coca-Cola Strawberry.

Ingredients

Carbonated water, high fructose corn syrup, caramel color, phosphoric acid, potassium sorbate and potassium benzoate, artificial and natural flavors, caffeine, monosodium phosphate, lactic acid, polyethylene glycol.

References

External links

* * * {{Pepper sodas Carbonated drinks Coca-Cola brands Dr Pepper-flavored sodas Products introduced in 1972 Soft drinks