Pianissimo Cigarettes
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Pianissimo is a Japanese brand of
cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into Rolling paper, thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhale ...
s, currently owned and manufactured by
Japan Tobacco The (JT) is a Japanese diversified tobacco company and parent company to Japan Tobacco International, one of the three largest international Big Tobacco product manufacturers in the world. It was established in 1985 as a that inherited the ri ...
.


Description

Originally it was sold as a light variant of the Salem brand in 1995 which was made by the
R. J. Reynolds Tobacco Company The R. J. Reynolds Tobacco Company (RJR) is an American tobacco manufacturing company based in Winston-Salem, North Carolina. Founded by namesake R. J. Reynolds in 1875, it is the largest tobacco company in the United States. The company is a w ...
.
Japan Tobacco The (JT) is a Japanese diversified tobacco company and parent company to Japan Tobacco International, one of the three largest international Big Tobacco product manufacturers in the world. It was established in 1985 as a that inherited the ri ...
acquired the overseas division of RJR and made the Pianissimo brand independent in June 2004. It was first launched and tested in July 2005 in the Miyagi (宮城) and Yamagata (山形) prefectures, and then introduced nationwide in October 2005. Since May 1, 2005, Japan Tobacco handles stocks. Since then, other variants like Petil and Franc were added and other Japan Tobacco Menthol brands were made into Pianissimo. It is a cigarette specifically aimed at women, similar to Virginia S made by
Altria Altria Group, Inc. (previously known as Philip Morris Companies, Inc. until 2003) is an American corporation and one of the world's largest producers and marketers of tobacco, cigarettes, and medical products in the treatment of illnesses ca ...
, The word ''
Pianissimo In music, the dynamics of a piece are the variation in loudness between note (music), notes or phrase (music), phrases. Dynamics are indicated by specific musical notation, often in some detail. However, dynamics markings require interpretation ...
'' refers to the
musical dynamics In music, the dynamics of a piece are the variation in loudness between notes or phrases. Dynamics are indicated by specific musical notation, often in some detail. However, dynamics markings require interpretation by the performer depending on ...
and volumes of sounds or notes. The word ''pêche'' is a French term meaning peach, referring to the peach taste of the cigarettes. Produced and sold almost exclusively in Japan, the cigarettes are sold as 20 cigarettes per pack, 10 packs per carton, and 200 cigarettes per carton. In December 2011, JTI announced they had changed 7 Pianissimo variants. The same thing happened to 9 variants in mid-2016.


Products

Below are all the variants of Pianissimo cigarettes, with the levels of
tar Tar is a dark brown or black viscous liquid of hydrocarbons and free carbon, obtained from a wide variety of organic materials through destructive distillation. Tar can be produced from coal, wood, petroleum, or peat. "a dark brown or black b ...
and
nicotine Nicotine is a natural product, naturally produced alkaloid in the nightshade family of plants (most predominantly in tobacco and ''Duboisia hopwoodii'') and is widely used recreational drug use, recreationally as a stimulant and anxiolytic. As ...
included.


See also

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Fashion brands The term "fashion brand" (or "fashion label") includes all the brands that operate within the fashion industry. A fashion brand combines symbolism, style, and experiential elements, and it needs to differentiate its products and coordinate its supp ...
*
Smoking in Japan Smoking in Japan is practiced by around 20,000,000 people, and the nation is one of the world's largest tobacco markets, though tobacco use has been declining in recent years. As of 2022, the Japanese adult smoking rate was 14.8%. By gender, 2 ...


References

Japanese cigarette brands Japan Tobacco brands {{Product-stub