Phuket Lager Beer is an Asian beer brand founded in 2002 in

Thailand Thailand, officially the Kingdom of Thailand and historically known as Siam (the official name until 1939), is a country in Southeast Asia on the Mainland Southeast Asia, Indochinese Peninsula. With a population of almost 66 million, it spa ...

. The beer is brewed with premium German hops and Thai jasmine rice.

History

Phuket Beer was launched in 2002 as a premium beer, associating itself with the lifestyle of

Phuket Phuket (; , , or ''Tongkah'') is one of the Southern Thailand, southern Provinces of Thailand, provinces (''changwat'') of Thailand. It consists of the island of Phuket, List of islands of Thailand, the country's largest island, and another 3 ...

, a Thai beach resort. Phuket Beer is brewed at the

San Miguel Brewery San Miguel Brewery, Inc. (SMBI) is a subsidiary of San Miguel Food and Beverage, Inc. (part of San Miguel Corporation) and jointly owned with Kirin Holdings Co. Ltd. The company is the Philippines’ largest brewery with a market share of ove ...

, Thailand, and Phnom Penh Brewery, Cambodia, under the supervision of Tropical Beverage Corporation Company Limited (TROPBEVCO).

Products

Phuket Beer has no additives or preservatives and is produced in small batches every two to three months. It is 5% alcohol-by-volume (AVB) and has 21

international bitterness units The principal factors that characterize beer are bitterness, the variety of flavours present in the beverage and their intensity, alcohol content, and colour. Standards for those characteristics allow a more objective and uniform determination t ...

(IBU). Phuket Beer is available in 640 ml, 330 ml bottle and 330 ml can. Phuket Beer's logo features a

hornbill Hornbills are birds found in tropical and subtropical Africa, Asia and Melanesia of the family Bucerotidae. They are characterized by a long, down-curved bill which is frequently brightly coloured and sometimes has a horny casque on the upper ...

bird, the company's mascot, with a neck foil design of Laem Promthep (Promthep Cape), a well-known landmark on Phuket island.

Distribution

Phuket Lager is sold in Thailand and distributed overseas by Import & Export LR, (FRANCE).

Awards

Phuket Lager received the first gold medal ever for a beer from Thailand at the 2006

Monde Selection Monde Selection is an annual non-competitive award open to food, drinks, and cosmetics products, created in 1961. It is run by the commercial company, International Institute for Quality Selections, Brussels Brussels, officially the Brusse ...

Awards. Following this, it was awarded gold medals in 2007-2010 from the organization, earning the high quality award for its five consecutive medals.

References

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External links

Phuket Beer

Tropical Beverage Company
Beer in Thailand 2002 establishments in Thailand Thai drink brands