Photovoice
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Photovoice is a
qualitative research Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This ...
method used in
community-based participatory research Community-based participatory research (CBPR) is an equitable approach to research in which researchers, organizations, and community members collaborate on all aspects of a research project. CBPR empowers all stakeholders to offer their expertise ...
that involves gathering photographs and narratives taken by community members, as opposed to outside researchers, with the goal of contributing to actionable knowledge derived from those members' observations. Photovoice is commonly used in fields such as
community development The United Nations defines community development as "a process where community members come together to take collective action and generate solutions to common problems." It is a broad concept, applied to the practices of civic leaders, activist ...
,
international development International development or global development is a broad concept denoting the idea that societies and countries have differing levels of economic development, economic or human development (economics), human development on an international sca ...
,
public health Public health is "the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals". Analyzing the de ...
, and
education Education is the transmission of knowledge and skills and the development of character traits. Formal education occurs within a structured institutional framework, such as public schools, following a curriculum. Non-formal education als ...
. According to Wang and Burris, who developed the process, a photovoice project should aim to: # empower individuals to document and reflect on community assets and concerns; # invite critical dialogue and create knowledge about important community issues while using photographs as a medium for group discussion; # reach policymakers and stakeholders. Photos taken by participants serve as discussion tools and reference points, guiding conversations with researchers and other participants. Unlike traditional interviews, photovoice does not rely solely on verbal communication. Because participants communicate through photographs, photovoice can be used to address communication barriers related to culture, language, or education level. Photovoice is adaptable for a wide variety of participants, regardless of factors like age, education level, language, gender, race, class, or disability. In a photovoice study, participants are asked to express their points of view or represent their communities by photographing anything significant to them related to the research themes. Common research themes include community concerns, community assets, social issues, and public health barriers. These photographs are collaboratively interpreted through discussions, often in conjunction with narratives that explain how the photos highlight a particular research theme. These narratives facilitate dialogue aimed at mobilizing action and informing policymakers about community issues and needs, potentially contributing to the development of solutions and programs.


Background

Photovoice was developed in 1992 by Caroline C. Wang of the
University of Michigan The University of Michigan (U-M, U of M, or Michigan) is a public university, public research university in Ann Arbor, Michigan, United States. Founded in 1817, it is the oldest institution of higher education in the state. The University of Mi ...
, and Mary Ann Burris, Program Officer for Women's Health at the Ford Foundation in
Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...
,
China China, officially the People's Republic of China (PRC), is a country in East Asia. With population of China, a population exceeding 1.4 billion, it is the list of countries by population (United Nations), second-most populous country after ...
. Its development was based on the idea that images and words can effectively express community and individual needs, problems, and desires. In addition, photovoice was influenced by
documentary photography Documentary photography usually refers to a popular form of photography used to chronicle events or environments both significant and relevant to history and historical events as well as everyday life. It is typically undertaken as professional ph ...
, the concept of
empowerment Empowerment is the degree of autonomy and self-determination in people and in communities. This enables them to represent their interests in a responsible and self-determined way, acting on their own authority. It is the process of becoming strong ...
,
feminist theory Feminist theory is the extension of feminism into theoretical, fictional, or Philosophy, philosophical discourse. It aims to understand the nature of gender inequality. It examines women's and men's Gender role, social roles, experiences, intere ...
,
Paulo Freire Paulo Reglus Neves Freire (19 September 1921 – 2 May 1997) was a Brazilian educator and philosopher whose work revolutionized global thought on education. He is best known for ''Pedagogy of the Oppressed'', in which he reimagines teaching ...
's ''
Pedagogy of the Oppressed ''Pedagogy of the Oppressed'' () is a book by Brazilian educator Paulo Freire, written in Portuguese between 1967 and 1968, but first published in Spanish in 1968. An English translation was published in 1970, with the Portuguese original being ...
'' promotion of health education and his idea of
critical consciousness Critical consciousness, conscientization, or in Portuguese (), is a popular education and social concept developed by Brazilian pedagogue and educational theorist Paulo Freire, grounded in neo-Marxist critical theory. Critical consciousness foc ...
. Wang and Burris stated that "Freire noted that one means of enabling people to think critically about their community, and to begin discussing the everyday social and political forces that influence their lives, was the visual image ... Photovoice takes this concept one step further so that the images of the community are made by the people themselves." Photovoice was first used with rural women in
Yunnan Province Yunnan; is an inland Provinces of China, province in Southwestern China. The province spans approximately and has a population of 47.2 million (as of 2020). The capital of the province is Kunming. The province borders the Chinese provinces ...
, China, to influence the policies and programs affecting them. Since then, the method has been used in different settings and with various populations, such as by refugees in San Diego seeking in–person medical interpretation options, by homeless adults in
Ann Arbor Ann Arbor is a city in Washtenaw County, Michigan, United States, and its county seat. The 2020 United States census, 2020 census recorded its population to be 123,851, making it the List of municipalities in Michigan, fifth-most populous cit ...
,
Michigan Michigan ( ) is a peninsular U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest, Upper Midwestern United States. It shares water and land boundaries with Minnesota to the northwest, Wisconsin to the west, ...
, by Claudia Mitchell to support community health workers and teachers in rural
South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...
, and by Laura S. Lorenz of the
Heller School for Social Policy and Management The Heller School for Social Policy and Management is one of the four graduate schools of Brandeis University in Waltham, Massachusetts. It is an AACSB and APSIA certified school. The school provides five academic programs conferring both mast ...
at Brandeis University in her work with
brain injury Brain injury (BI) is the destruction or degeneration of brain cells. Brain injuries occur due to a wide range of internal and external factors. In general, brain damage refers to significant, undiscriminating trauma-induced damage. A common ...
survivors.


Modern implementation

Photovoice has been adopted by multiple disciplines and is often used with other community-based and
participatory action research Participatory action research (PAR) is an approach to action research emphasizing participation and action by members of communities affected by that research. It seeks to understand the world by trying to change it, collaboratively and followi ...
methods. It is a qualitative approach used to address sensitive and complex issues and allows individuals to share their perspectives. It is used to elicit and analyze data for knowledge dissemination and
mobilization Mobilization (alternatively spelled as mobilisation) is the act of assembling and readying military troops and supplies for war. The word ''mobilization'' was first used in a military context in the 1850s to describe the preparation of the ...
. The aim is to inform and support the creation of appropriate interventions and actions regarding complex problems, including health and well-being, social inequality, and socio-economic disparity. For example, the photovoice model has been used in higher education to teach social work students. Photovoice has also been used to engage children and youth, providing them with an environment and opportunity to communicate concerns and coping strategies to policymakers and service providers. Overall, photovoice is used to investigate participants' lived experiences concerning systemic structures and social power relations and to communicate these experiences through a non-verbal medium.


Variants

Also known as "participatory photography" or "photo novella", photovoice is considered a subtype of " participatory visual methods" or picturevoice and includes techniques such as photo-elicitation and digital storytelling. These techniques allow research participants to create visuals that capture their individual perspectives as part of the research process. An example is
Project Lives ''Project Lives'' is a 2015 book whose theme lies at the intersection of photography and urban studies. Edited by George Carrano, Chelsea Davis, and Jonathan Fisher, the book is a collection of photographs depicting life in New York City public hou ...
, a participatory photography project used to create a new image of project housing dwellers, published in April 2015. Other related forms include paintvoice, stemming from the work of Michael Yonas, and comicvoice, which has been pioneered by John Baird's ''
Create a Comic Project The Create a Comic Project (CCP) is a youth literacy program and webcomic created by John Baird. The program uses comics, many taken from the Internet, to encourage children to write their own narratives.Diwan, Faizan. "Kids can learn through comi ...
'' since 2008, as well as Michael Bitz's '' Comic Book Project'' (to a lesser extent).


International development

In international research, photovoice is used to allow participants from the developing world to define how they want to be represented to the worldwide community. Participants are given control to tell their stories and perspectives and maintain a sense of authorship over their representations. This helps to convey what it means to live in a
developing country A developing country is a sovereign state with a less-developed industrial base and a lower Human Development Index (HDI) relative to developed countries. However, this definition is not universally agreed upon. There is also no clear agreeme ...
to external audiences (e.g., funders and voters of the
developed country A developed country, or advanced country, is a sovereign state that has a high quality of life, developed economy, and advanced technological infrastructure relative to other less industrialized nations. Most commonly, the criteria for eval ...
) and those involved in international development (e.g.,
NGO A non-governmental organization (NGO) is an independent, typically nonprofit organization that operates outside government control, though it may get a significant percentage of its funding from government or corporate sources. NGOs often focus ...
and
government agencies A government agency or state agency, sometimes an appointed commission, is a permanent or semi-permanent organization in the machinery of government (bureaucracy) that is responsible for the oversight and administration of specific functions, ...
). Additionally, photovoice can be used by the community to monitor the impact of development programs. For example, photovoice has been used in Bangladesh to understand residents' traditional ecological knowledge of water in their urban environment and to document changes in attitude toward water and natural ecosystems over time. This can help inform external agencies about the process, impacts, and complex realities, complementing wider research and analysis to support development progress.


Criticisms

Despite its strengths, photovoice journalism faces several criticisms. Ethical concerns include maintaining participant
privacy Privacy (, ) is the ability of an individual or group to seclude themselves or information about themselves, and thereby express themselves selectively. The domain of privacy partially overlaps with security, which can include the concepts of a ...
and
confidentiality Confidentiality involves a set of rules or a promise sometimes executed through confidentiality agreements that limits the access to or places restrictions on the distribution of certain types of information. Legal confidentiality By law, la ...
, obtaining truly
informed consent Informed consent is an applied ethics principle that a person must have sufficient information and understanding before making decisions about accepting risk. Pertinent information may include risks and benefits of treatments, alternative treatme ...
, and avoiding
misrepresentation In common law jurisdictions, a misrepresentation is a False statements of fact, false or misleading''Royal Mail Case, R v Kylsant''
931 Year 931 ( CMXXXI) was a common year starting on Saturday of the Julian calendar. Events By place North Africa * The Ummayad Caliphate of Córdoba invades and conquers the city of Ceuta, which was ruled by the Berber dynasty Banu I ...
Question of law, statement of fact made during negotiations by one party to another, the statement then in ...
or
stigmatization Stigma, originally referring to the visible marking of people considered inferior, has evolved to mean a negative perception or sense of disapproval that a society places on a group or individual based on certain characteristics such as their ...
of individuals and communities through published images. Another challenge in photovoice journalism is the potential for researcher bias to influence objectivity. For example, facilitators might inadvertently guide discussions toward subjects they consider " research-worthy," or their unconscious biases could sway which photographs they highlight during public presentations. This can lead participants, especially if they feel less articulate in formal settings, to
self-censor Self-censorship is the act of censoring or classifying one's own discourse, typically out of fear or deference to the perceived preferences, sensibilities, or infallibility of others, and often without overt external pressure. Self-censorship is co ...
or choose images they believe the researchers want, rather than those that are most personally significant or challenging to them.


See also

*
Participatory art Participatory art is an approach to making art which engages public participation in the creative process, letting them become co-authors, editors, and observers of the work. This type of art is incomplete without viewers' physical interaction. It ...


References


Further reading

* * * {{refend


External links


PhotoVoice - The UK based charity that uses ethical photography to promote positive social changePhotovoiceWorldwide.com
– information about photovoice projects and workshops coordinated by Brandeis faculty member Laura Lorenz Community development Educational research Pedagogy Photography by genre Social research