Philips Consumer Communications (abbreviated to PCC) was a $2.5 billion joint venture of

Lucent Technologies Lucent Technologies, Inc. was an American Multinational corporation, multinational telecommunications equipment company headquartered in Murray Hill, New Jersey, Murray Hill, New Jersey. It was established on September 30, 1996, through the div ...

and Royal Philips Electronics formed in 1997 and closed in 1998. Philips owned 60% of the joint venture, with Lucent owning the other 40%. PCC was a global venture, with branches in more than 100 countries, including the US, Latin America, Asia-Pacific and Europe.

History

The joint venture was formed on October 7, 1997 in Parsippany, New Jersey by Lucent Technologies and Philips to create mobile and landline phones. The company consisted of the consumer communications equipment businesses of both companies. Both companies made products in the venture, often not sold under their own names. Philips Consumer Communications produced the following equipment: * digital/analog cellular phones – sold under

Philips Koninklijke Philips N.V. (), simply branded Philips, is a Dutch multinational health technology company that was founded in Eindhoven in 1891. Since 1997, its world headquarters have been situated in Amsterdam, though the Benelux headquarter ...

brand * corded/cordless phones – sold under

AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...

brand * answering machines – sold under

brand * screen phones – sold under Philips brand * pagers/cellular telephones – sold under both Lucent/Philips brands Eventually, all telecommunications products made in the venture would have been sold under the Philips brand. In 1998, Lucent and Philips announced it would dissolve its joint venture, after garnering only a 2% market share in mobile phones and losing $500 million on a revenue of $2.5 billion. Both companies initially re-absorbed their respective assets in the joint venture, but Lucent subsequently sold off its parts to VTech and Motorola.

References

{{Philips Alcatel-Lucent Philips