Philippe Naert
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Philippe Autor Naert (born 1943 Paul Matthyssens nieuwe decaan van Antwerp Management School
at ''hln.be''. 11/10/12
) is a Belgian
organizational theorist An organization or organisation ( Commonwealth English; see spelling differences) is an entity—such as a company, or corporation or an institution (formal organization), or an association—comprising one or more people and having a par ...
, and Executive at several business schools and universities from
INSEAD INSEAD ( ; French: ''Institut européen d'administration des affaires'') is a non-profit business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE) and North America (San Francisco, USA ...
to the
Antwerp Management School The Antwerp Management School () is the University of Antwerp's autonomous business school. It is located in the historical center of the city of Antwerp. The school offers eight full-time master programs and more than sixty short or long-term ex ...
.,Philippe Naert
at opml.co.uk.
known for his work on marketing decision modelling.


Biography

Naert received his MS in
electrical engineering Electrical engineering is an engineering discipline concerned with the study, design, and application of equipment, devices, and systems that use electricity, electronics, and electromagnetism. It emerged as an identifiable occupation in the l ...
in 1967 from the
Katholieke Universiteit Leuven KU Leuven (Katholieke Universiteit Leuven) is a Catholic research university in the city of Leuven, Belgium. Founded in 1425, it is the oldest university in Belgium and the oldest university in the Low Countries. In addition to its main camp ...
(Belgium), a Post Graduate degree in
Management Science Management science (or managerial science) is a wide and interdisciplinary study of solving complex problems and making strategic decisions as it pertains to institutions, corporations, governments and other types of organizational entities. It is ...
in 1967 from the
University of Manchester The University of Manchester is a public university, public research university in Manchester, England. The main campus is south of Manchester city centre, Manchester City Centre on Wilmslow Road, Oxford Road. The University of Manchester is c ...
, and his PhD in
Business Administration Business administration is the administration of a commercial enterprise. It includes all aspects of overseeing and supervising the business operations of an organization. Overview The administration of a business includes the performance o ...
in 1990 from the
Samuel Curtis Johnson Graduate School of Management The Cornell Johnson Graduate School of Management is the graduate business school of Cornell University, a private Ivy League research university in Ithaca, New York. Established in 1946, Johnson is one of six List of Ivy League business schools ...
at the
Cornell University Cornell University is a Private university, private Ivy League research university based in Ithaca, New York, United States. The university was co-founded by American philanthropist Ezra Cornell and historian and educator Andrew Dickson W ...
. After graduation Naert was researcher and Professor for some time, when he discovered his passion for business school management. His career as Business School executive started as Dean of the European Institute for Advanced Studies in Management in Brussels. From 1986 to 1990 he was Dean of
INSEAD INSEAD ( ; French: ''Institut européen d'administration des affaires'') is a non-profit business school with locations in Europe (Fontainebleau, France), Asia (Singapore), the Middle East (Abu Dhabi, UAE) and North America (San Francisco, USA ...
together with Claude Rameau. After two years as Dean at the Instituto Universitario Euroforum Escorial (IUEE) in Spain, he was Dean at Nyenrode Business Universiteit from 1992 to 1996, and from 1996 to 2009 Dean of TiasNimbas Business School, where was succeeded by Ramon O’Callaghan. And from 2009 to 2013 he was Dean of the
Antwerp Management School The Antwerp Management School () is the University of Antwerp's autonomous business school. It is located in the historical center of the city of Antwerp. The school offers eight full-time master programs and more than sixty short or long-term ex ...
, where is succeeded by Paul Matthyssens. In 2013 Naert jointed the Oxford Policy Management as Non-executive Director. He has also been board member of numerous other organizations. In 2012 Naert is awarded a Lifetime Achievement Award by the Belgian Stichting Marketing (Stima).Phillippe Naert krijgt award voor Lifetime Achievement - Antwerp Management School
2012/10/15


Work

Naert's research interests has been in the areas of "strategy, strategic marketing, quantitative analysis for marketing decisions and globalization."


Selected publications

Naert has authored and co-authored numerous publications. Books, a selection: * Naert, Philippe A., and Peter Leeflang. ''Building implementable marketing models''. Leiden,, Netherlands: Martinus Nijhoff Social Sciences Division, 1978. * Naert, Philippe A. ''Building models for marketing decisions''. Vol. 9. Springer, 2000. Articles, a selection: * Naert, Philippe A., and Alain Bultez.
Logically consistent market share models
" Journal of Marketing Research 10.3 (1973): 334-340. * Lambin, Jean-Jacques, Philippe A. Naert, and Alain Bultez. "Optimal marketing behavior in oligopoly." European Economic Review 6.2 (1975): 105-128. * Bultez, Alain, and Philippe Naert. "SH. ARP: shelf allocation for retailers' profit." Marketing Science 7.3 (1988): 211-231.


References


External links

*

at trends.knack.bevrijdag, 21.01.2011 *
Spraakmaker. Philippe Naert
De Standaard, 2006 {{DEFAULTSORT:Naert, Philippe 1943 births Living people Belgian business theorists Belgian business executives KU Leuven alumni Alumni of the University of Manchester Cornell University alumni Academic staff of INSEAD Academic staff of Tilburg University Academic staff of Nyenrode Business University Academic staff of the University of Antwerp