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"Phenomenal" is a single by American hip-hop artist and record producer
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
, from the soundtrack album '' Southpaw (Music from and Inspired By the Motion Picture)'', released on June 2, 2015. Eminem also released a song called "
Kings Never Die "Kings Never Die" is a song by American rapper Eminem, from the soundtrack album '' Southpaw (Music from and Inspired By the Motion Picture)'', released on July 10, 2015. It features American singer Gwen Stefani, marking their first collaboration. ...
" which is also on the '' Southpaw'' soundtrack.


Background

To promote the single's release, it previewed in trailers for the film '' Southpaw'', starring
Jake Gyllenhaal Jacob Benjamin Gyllenhaal ( , ; born December 19, 1980) is an American actor who has worked on screen and stage for over thirty years. Born into the Gyllenhaal family, he is the son of film director Stephen Gyllenhaal and screenwriter Naomi ...
. In the ending of the video,
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem, is an American rapper, songwriter, and record producer. Regarded as one of the greatest and most influential rappers of all time, he is credited with popula ...
shouts, 'I am Phenomenal'. This informed people that the new Eminem song was titled "Phenomenal". After that,
Beats Electronics Beats Electronics, LLC (also known as Beats by Dr. Dre, Beats by Dre or simply Beats) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded in 2006 by the music producer Dr. Dre and ...
used a longer snippet of the song for a new commercial of Beats Solo HD2 with
Draymond Green Draymond Jamal Green (born March 4, 1990) is an American professional basketball player for the Golden State Warriors of the National Basketball Association (NBA). Green, who plays primarily at the Power forward (basketball), power forward pos ...
. On June 1, Eminem released another longer snippet of 15 seconds. On June 2, the audio was released on EminemMusic. The song was written by Eminem, Luis Resto and Mario Resto. It also contains vocals by Liz Rodriguez and Mario Resto. The single was produced by
DJ Khalil Khalil Abdul-Rahman Hazzard (born October 16, 1974), professionally known as DJ Khalil, is an American music producer and disc jockey, DJ from Los Angeles. The son of National Basketball Association, NBA player Walt Hazzard, he signed with rapp ...
.


Music video

Eminem posted a video on YouTube as a sneak peek for the upcoming music video. The video premiered on July 3, via Apple Music. Filmed at Universal Studios in California and directed by
Rich Lee Richard "Rich" Lee is an American music video and commercial director. He has directed music videos for Eminem, Lana Del Rey, Maroon 5, The Black Eyed Peas, Norah Jones, Michael Bublé and The All-American Rejects. Rich Lee started his professi ...
, the video features Eminem as a person with superhuman abilities although suffering from memory loss. He gets out from the hospital by knocking out some security guards and comes out on the streets. He finds a stranger (
John Malkovich John Gavin Malkovich (born December 9, 1953) is an American actor. He is the recipient of several accolades, including a Primetime Emmy Award, in addition to nominations for two Academy Awards, a BAFTA Award, two Screen Actors Guild Awards, and ...
) on a rickshaw who seems to applaud his abilities. He tells Eminem to come with him and 'finish what we started' to which Eminem asks that he should tell him who he is and what will happen should he not follow him, to which the stranger replies, "You will fall". Unconcerned, Eminem takes a bike and accidentally jumps into a car with an anonymous person (
Randall Park Randall Park (born March 23, 1974) is an American actor and filmmaker. He is best known for his roles as Agent Jimmy Woo in the Marvel Cinematic Universe, FBI Special Agent Edwin Park in the Netflix series '' The Residence'' (2025), Louis Hu ...
) inside. He orders him to get out of his car after the person requests him to take a
selfie A selfie () is a self-portrait photograph or a short video, typically taken with an electronic camera or smartphone. The camera would be usually held at arm's length or supported by a selfie stick instead of being controlled with a self-timer ...
with him. The chase ends when Eminem falls at the ground floor of a building which seems to be a stage having
Dr. Dre Andre Romell Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper, record producer, record executive, and actor. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and co-founder of ...
standing at the corner saying, "Right on time". Eminem is then shown to grab a mic and standing facing the lights till the camera shuts off. The video was later released on October 1, 2015 via
Vevo Vevo LLC ( , an abbreviation for "Video Evolution", stylized in all caps until 2013) is an American Multinational corporation, multinational video hosting service, best known for providing music videos to YouTube. The service is also available ...
. On 4 November, 2015, a video showing the making of the music video was released. As of December 2024, the music video had been viewed more than 49 million times on YouTube.


Commercial performance

"Phenomenal" entered the ''Billboard'' Hot 100 at number 47 as the week's highest-ranking debut, powered by first-week digital download sales of 77,000 copies. The song peaked at number 4 at the ''Billboard'' Hot Rap Songs chart.


Charts


Weekly charts


Certifications


References


External links

* {{Authority control Eminem songs 2015 singles 2015 songs Aftermath Entertainment singles Songs written by Eminem Songs written by Luis Resto (musician) Songs written for films Song recordings produced by DJ Khalil Interscope Records singles Shady Records singles Music videos directed by Rich Lee