Peters Ice Cream is an Australian
ice cream
Ice cream is a frozen dessert typically made from milk or cream that has been flavoured with a sweetener, either sugar or an alternative, and a spice, such as Chocolate, cocoa or vanilla, or with fruit, such as strawberries or peaches. Food ...
brand, now a subsidiary of European food firm
Froneri
Froneri International Limited is a global ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the largest producer of ice cream in Europe by volume, and the second-largest in the world, after Unilever.
...
. It was originally developed by an expatriate American, Frederick (Fred) Augustus Bolles Peters in 1907, using his mother's recipe.
History
Peters was established by Fred Peters in 1907 in
Paddington, New South Wales
Paddington is a suburb of Sydney in the state of New South Wales, Australia. Located east of the Sydney central business district, Paddington lies across two Local government in Australia, local government areas. The portion south of Oxford St ...
as the ''Peters' American Delicacy Company''. Business flourished and in 1923 a new manufacturing plant was built in
Redfern. In 1927, Peters then established an associated sister company ''Peters' Arctic Delicacy Co. Ltd'' in
Brisbane
Brisbane ( ; ) is the List of Australian capital cities, capital and largest city of the States and territories of Australia, state of Queensland and the list of cities in Australia by population, third-most populous city in Australia, with a ...
, with a branch located in
Newcastle
Newcastle usually refers to:
*Newcastle upon Tyne, a city and metropolitan borough in Tyne and Wear, England, United Kingdom
*Newcastle-under-Lyme, a town in Staffordshire, England, United Kingdom
*Newcastle, New South Wales, a metropolitan area ...
. In 1929, Peters futher expanded when associated companies were established in
Victoria,
Western Australia
Western Australia (WA) is the westernmost state of Australia. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to the south, the Northern Territory to the north-east, and South Australia to the south-east. Western Aust ...
and
Townsville
The City of Townsville is a city on the north-eastern coast of Queensland, Australia. With a population of 201,313 as of 2024, it is the largest settlement in North Queensland and Northern Australia (specifically, the parts of Australia north of ...
, with a new manufacturing plant in
Rockhampton
Rockhampton is a city in the Rockhampton Region of Central Queensland, Australia. In the , the population of Rockhampton was 79,293. A common nickname for Rockhampton is "Rocky", and the demonym of Rockhampton is Rockhamptonite.
The Scottish- ...
.
Peters was largely responsible for introducing to Australia the small refrigerated cabinet, which he hired out to retailers. The red and cream corporate identity was adopted in New South Wales and Queensland, whilst green and cream were used in Victoria and Western Australia.
By the 1960's all ice cream production for the Peters brand, with the exception of ''Peters Western Australia'' which owned and operated its own separate factory, was handled by the Melbourne-based ''
Petersville Australia Limited.''
In the late 1980s, the non-Western Australian Peters businesses were taken over by the
Adelaide Steamship Company
The Adelaide Steamship Company was an Australian shipping company, later a diversified industrial and logistics conglomerate. It was formed by a group of South Australian businessmen in 1875. Their aim was to control the transport of goods be ...
(AdSteam) and were then acquired by
Pacific Dunlop (now known as
Ansell) upon AdSteam's collapse. In the mid-1990s, Pacific Dunlop sold its ice cream division as Peters to
Nestlé
Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...
.
The separate Peters Western Australia business was owned by Peters and Brownes Foods, which was acquired by
Fonterra
Fonterra Co-operative Group Limited is a New Zealand Multinational corporation, multinational publicly traded dairy cooperative, co-operative owned by New Zealand farmers. The company is responsible for approximately 30% of the world's dairy ex ...
in 2006. In 2009 Fonterra sold Peters and Brownes Foods to Nestlé, giving Nestlé nationwide control of the Peters brand.
In 2012, the consolidated Peters was purchased from Nestlé by
Pacific Equity Partners
Pacific Equity Partners (PEP) is a private equity investment firm focusing on transactions in Australia and New Zealand. PEP invests across a range of industries and sectors, in turnaround and growth capital transactions. By 2023, ''The Austral ...
, with the Australian licence to produce sub-brands that were retained by Nestlé, e.g.,
Drumstick. In May 2014, Pacific Equity Partners sold Peters to the European company
R&R Ice Cream.
On April 19, 2018, R&R Ice Cream merged with Nestlé's ice cream business to form
Froneri
Froneri International Limited is a global ice cream manufacturer with its headquarters in Leeming Bar, North Yorkshire, England. It is the largest producer of ice cream in Europe by volume, and the second-largest in the world, after Unilever.
...
, which became the corporate parent of Peters.
Gallery
Image:Old Peters Ice Cream advertisement, Old Gippstown.JPG, Old advertisement on the side of the former Narracan General Store at Old Gippstown, Moe
Image:Peters ice cream Unthank & Opperman.tif, Advertisement for Peters Ice Cream from 1939 featuring Valda Unthank and Hubert Opperman.
Image:Peters Ice Cream Factory Taree.jpg, Abandoned Peters Ice Cream factory Taree, New South Wales
Taree () is a city on the Mid North Coast, New South Wales, Australia. It and nearby Cundletown were settled in 1831 by William Wynter. Since then it has grown to a population of 26,381, and commands a significant agricultural district. Situ ...
See also
*
Michelides Tobacco Factory, a building which was for a while the Peters Ice Cream factory in Perth, Western Australia.
*
Zig and Zag (Australian performers), a clown duo who advertised Peters Ice Cream
References
* Australian Dictionary of Biography, by G.P.Walsh - Volume 11 (MUP), 1988
External links
*{{official website
Froneri LimitedResearch Reveals: Queensland's Ice Cream History and the Peters Ice Cream Factory State Library of Queensland
State Library of Queensland (State Library) is the state public reference and research library of Queensland, Australia, operated by the Government of Queensland, state government. The Library is governed by the Library Board of Queensland, whi ...
Vimeo
Australian brands
Ice cream brands
Dairy products companies of Australia
Australian subsidiaries of foreign companies
Froneri