Peter Thum
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Peter Thum is an American businessman. He has founded several companies and not-for-profit organizations. He is best known for creating the brand
Ethos Water Ethos Water is an American brand of bottled water with a social mission of "helping children get clean water." A Starbucks subsidiary, Ethos began in 2001 when Peter Thum had the idea after working in communities in South Africa that lacked access ...
and leading the company as its president through its acquisition by
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
.


Early career and education

Thum graduated from
Claremont McKenna College Claremont McKenna College (CMC) is a Private college, private Liberal arts colleges in the United States, liberal arts college in Claremont, California. It has a curricular emphasis on government, economics, public affairs, finance, and internat ...
in 1990 with a degree in government. He then moved to Berlin, Germany, after the fall of the Berlin Wall. He went on to earn an MBA from
The Kellogg School of Management The Northwestern University Kellogg School of Management (branded as Northwestern Kellogg) is the graduate business school of Northwestern University, a Private university, private research university in Evanston, Illinois. History Early ...
at
Northwestern University Northwestern University (NU) is a Private university, private research university in Evanston, Illinois, United States. Established in 1851 to serve the historic Northwest Territory, it is the oldest University charter, chartered university in ...
.


Entrepreneurship


Ethos Water

In 2001, while working on a consulting project in South Africa for
McKinsey & Company McKinsey & Company (informally McKinsey or McK) is an American multinational strategy and management consulting firm that offers professional services to corporations, governments, and other organizations. Founded in 1926 by James O. McKinse ...
, Thum met people who lived in the townships and countryside who did not have access to safe water and adequate sanitation. These experiences inspired him to come up with the idea for Ethos Water. Thum led Ethos as president through its acquisition by
Starbucks Starbucks Corporation is an American multinational List of coffeehouse chains, chain of coffeehouses and Starbucks Reserve, roastery reserves headquartered in Seattle, Washington. It was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gor ...
in 2005. From 2005 to 2008, he managed Ethos and other businesses as a
vice president A vice president or vice-president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vi ...
of Starbucks and guided its philanthropy as a Director of the Starbucks Foundation.


Giving Water

In 2008, Thum founded the not-for-profit organization Giving Water. Its mission is to fund programs providing water, adequate sanitation and hygiene education for children in need. Since then Giving Water has funded programs for over 6,000 school children in Kenya.


Fonderie 47

Thum cofounded and is CEO of Fonderie 47, a brand formed in 2009 to turn assault rifles into jewelry, watches and accessories, under the stated aim of reducing the number and impact of assault rifles and other small arms.


Liberty United

In 2013, Thum launched Liberty United, an organization that partners with American communities and law enforcement to take illegal guns and bullet shell casings released from evidence and to create jewelry and other accessories in order to fund programs to reduce gun violence.
Mark Ruffalo Mark Alan Ruffalo (; born November 22, 1967) is an American actor. He began acting in the late 1980s and first gained recognition for his work in Kenneth Lonergan's play ''This Is Our Youth'' (1996) and drama film ''You Can Count on Me'' (2000) ...
participated in the launch of the project. The organization provides children with extracurricular academic, sports and art classes, as well as job training.


Other work

Thum advises companies and not-for-profit organizations on strategic issues including growth, marketing, corporate social responsibility programs, fundraising, and venture creation. He speaks about business and social topics at conferences and in the media. He also serves on the boards for several companies and organizations focused on service, including FEED projects. He has served on multiple boards, including those of The Center for Human Rights at Claremont McKenna College; The Starbucks Foundation; The Fund for Global Human Rights; USA for UNHCR (The UN Refugee Agency); Impossible to Possible; The Deans Council of the Robert F. Wagner Graduate School of Public Service; Feed Projects, and; Tactivate.


Awards and recognition

In April 2017, Thum received the For the Love of Children award from Children’s Home & Aid of Illinois. In December 2015, Thum’s work was featured in the global advertising campaign of the Cross Pen Company. In September 2015, Thum was featured in the global advertising campaign for UBS and photographed by
Annie Leibovitz Anna-Lou Leibovitz ( ; born October 2, 1949) is an American Portrait photography, portrait photographer best known for her portraits, particularly of celebrities, which often feature subjects in intimate settings and poses. Leibovitz's Polaroid ...
. In October 2014, Thum was featured by Levi Strauss & Co. in its Unzipped series on innovators. In April 2012, the
Tribeca Film Festival The Tribeca Festival is an annual film festival organized by Tribeca Enterprises. It takes place each spring in New York City, showcasing a diverse selection of film, episodic, talks, music, games, art, and immersive programming. The festival ...
and the Disruptor Foundation awarded Thum the Disruptive Innovation Award.


Personal life

As of 2010, Thum lives in
Greenwich Village Greenwich Village, or simply the Village, is a neighborhood on the west side of Lower Manhattan in New York City, bounded by 14th Street (Manhattan), 14th Street to the north, Broadway (Manhattan), Broadway to the east, Houston Street to the s ...
,
Manhattan Manhattan ( ) is the most densely populated and geographically smallest of the Boroughs of New York City, five boroughs of New York City. Coextensive with New York County, Manhattan is the County statistics of the United States#Smallest, larg ...
, with his wife, actress Cara Buono, and their daughter.


References


External links


Fonderie 47 profile

Giving Water profile
{{DEFAULTSORT:Thum, Peter Year of birth missing (living people) Living people American businesspeople McKinsey & Company people Place of birth missing (living people) Starbucks people