Peter Storm is an outdoor clothing

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and ...

developed in the United Kingdom. It was originally created in 1954 by former

Royal Marine The Royal Marines provide the United Kingdom's amphibious warfare, amphibious special operations capable commando force, one of the :Fighting Arms of the Royal Navy, five fighting arms of the Royal Navy, a Company (military unit), company str ...

Noel Bibby as a company supplying waterproof nylon rainwear. Bibby was credited with inventing the

cagoule A cagoule (, also spelled cagoul, kagoule or kagool), is the British English term for a lightweight weatherproof raincoat or anorak with a hood (usually without lining), which often comes in knee-length form.The Chambers Dictionary, 1994, The Ca ...

. After Bibby's death in 1989, the British rights to the name were bought by

Blacks Leisure Group Blacks Outdoor Retail Ltd. is a British retailer, headquartered in Bury, Greater Manchester the United Kingdom which owns the British outdoor retailers Blacks, Millets and Ultimate Outdoors. Blacks is the largest outdoor retailer in the United ...

, subsequently acquired by

JD Sports JD Sports Fashion plc, commonly known as JD Sports, JD or JD Group is a British multinational sports-fashion retail company based in Bury, Greater Manchester, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 10 ...

, and Peter Storm branded clothes are now sold mainly through its chains of Blacks, Millets, Tiso and GO Outdoors shops. A different line of clothing is sold internationally under the Peter Storm name by Outdoor Equipment.

References

External links

International line website
Clothing companies of the United Kingdom British brands Outdoor clothing brands {{UK-company-stub